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Spinning Out? No More Second Guessing. Here’s Exactly What You Need To Do As A New Coach - Ep: 073
Episode 7326th December 2021 • She Coaches Coaches • Candy Motzek
00:00:00 00:17:50

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It’s common for new coaches to ask “where do I start” or “what do I do next?” In this episode learn the three things I recommend you do as a new coach. I’ve chosen these three key activities to help you start and build a thriving coaching practice.

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Candy Motzek:

Welcome to she coaches coaches. I'm your host,

Candy Motzek:

Kandi motzek. And I'm going to help you find the clarity,

Candy Motzek:

confidence and courage to become the coach that you are meant to

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be. If you're a new coach, or if you've always wanted to be a

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life coach, then this is the place for you. We're going to

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talk all about mindset and strategies and how to, because

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step by step only works when you have the clarity, courage and

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confidence to take action. Let's get started.

Candy Motzek:

My friend, and welcome to this episode, I am so glad you're

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here. This episode is for you. If you've ever said, Oh, I just

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don't know what to do. I'm a new coach, but I just don't even

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know where to start. Or if you've said something like, I

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feel so confused and stuck. What exactly do I do next? I want you

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to know, I hear you. And in this episode, I'm going to tell you

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exactly what to do. So you're never ever going to have to

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wonder again, I'm going to share with you three things that you

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can do. This approach is for any of you new coaches, and really,

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for any coach who is feeling stuck, wants to create a bigger

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impact and a positive difference. Maybe you just want

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to kickstart your coaching practice again. Alright, so

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let's dive in with the three things. The first is decide.

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Everything really does start with a decision. And I want you

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to decide to be a coach, when you make that decision. All that

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second guessing the ones that you say, Oh, should I or

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shouldn't die, all of that second guessing falls away. And

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this first step of decide puts you into motion, you're

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committed. Now you've got a purpose, an aim, a place that

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you're heading. Now, I used to think that the act of deciding

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was something that I just did once and then that was it, I was

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all good. Never needed to think about that again. But I learned

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that approach didn't help me exactly the way that I wanted it

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to. Now, I look at this differently. I recommend that

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you decide every day. And depending on what's going on.

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Sometimes you might even need to decide a couple of times a day

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or even hourly. So every day, that's gonna be your first step,

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decide to be a coach.

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No, I didn't say decide to become a coach. I said decide to

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be a coach, that means commit and be a coach today. Now, I

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know if you're just starting out, you've just started your

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training, you're probably protesting but but but candy, I

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can't I'm a newbie, I'm just a baby coach, and hear me on this.

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Be a coach means to be the best, most capable coach that you can

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be today. Given where you're at. tomorrow, next week, next year,

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of course, you're going to evolve and grow, you're going to

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be so much more capable than you are today. Every coach is always

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evolving, honing their skills and improving. But when I say be

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a coach, I want you to practice thinking like a professional

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coach, feeling the decisiveness of already being and holding

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those qualities that coaches have, and do the things that

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coaches do, however you imagine it to be. Even if you're just

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starting out, that is the best place for you to start. However

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you imagine a coach is be like that, and you will grow and

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create a new identity for yourself. Really, it will

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completely change your experience. So instead of that

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back and forth of indecision, which is a place of complete

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wasted energy, you get to move forward to the next step. And

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then the next and then the next. The second thing that I

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recommend that you do if you're not sure where to start or what

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to do next, is to share. So what do I mean by this? Once you've

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decided you get to share what you're doing? Share it with

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others. This means share that you're a coach, tell people tell

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people that you already know in conversation when it's

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appropriate. Introduce yourself as a coach to new people that

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you're meeting this person practice, the practice of

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sharing what you're doing might feel a little nerve wracking at

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first. And I think it's for a few reasons. Let me tell you the

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ones that I think show up the most commonly. First, we might

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feel nervous because we want people to feel as excited as we

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are. The second is, we know that most people have no idea what a

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coach really does. And third, sometimes we're kind of worried

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about other people's opinions, and we want their approval. So

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let's start with the excited one. Yeah, we want people in our

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life to be excited for us, and some will. And some won't. And

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either is, okay. Do you really want to live your life, only

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allowing yourself to become something new, to move forward

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and make that difference? contingent on whether or not

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everybody else is excited for you. We all get to live our own

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life. Even the people who are close to you will probably never

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be as excited about you becoming a coach as you would like. And

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that's okay. We're all focused on our own stuff. And worries

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and joys. Don't wait for anybody else's excitement. Give it to

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yourself. Another place of worry is because we think, you know,

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people don't really know what a coach is, or even what they do.

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I wouldn't let this worry hold you back. The people around you,

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and potential clients will learn with time. Consider this. We've

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all heard of dentists, right? So how many of you think, wow, I've

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heard the term dentist, but I don't know. Absolutely every

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single thing that a dentist does. And I should know that

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before I go and see one.

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It also doesn't make you question, what's going on? If

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your cousin decides to be a dentist? Do you see that? We

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hear the term dentist and we think, yeah, that's somebody who

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helps me have a healthy mouth and healthy teeth, right? And

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that's enough for us. We don't expect to know every single

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little thing about dentistry before we go and ask for help.

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There's no way we would even want to know all those things

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before we ask for help. So why would we worry that some people

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don't know exactly all the details about what a coach does,

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they will learn. coaches help people get more of what they

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want, and less of what they don't. And they do it by showing

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us our thoughts, our perspectives, holding space. And

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we know that coaches help people improve every aspect of their

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life. And that is good enough for me. One final, really common

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worry is O P O, the worry about other people's opinions? Do you

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want people to approve of your choices and what you do? Well,

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let's think about this one together. We actually have no

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idea what other people are really thinking someone may

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think it's a great idea, and others might think it's

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terrible. And most people are somewhere in between. And this

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reminds me of the Eleanor Roosevelt quote, This one says,

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You wouldn't worry so much about what other people think of you.

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If you realized how seldom they do. Did you hear that? Yeah. You

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wouldn't worry so much about what others think of you, if you

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realized how seldom they do. Your opinion about what you're

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doing is the one that matters the most. If you want to be a

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coach, and you've decided to be one, then you also get to decide

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that you like your choice, too. Next of the things to do is

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coach and be coached. So you've decided to be a coach, you've

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shared with others what you're doing, and now it's time to

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coach. You learn how to coach in three primary ways. You take

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coach training, you get coached, and you coach others, coached

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and be coached. This third step covers all of these options. Get

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your own coach, experience coaching for yourself, grow from

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being coached. If you don't believe in coaching yourself,

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it's going to be really difficult to explain how it's

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going to help a potential client. And if you're not

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willing to invest the time, energy and money, then why

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should they

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coaching others can be practice coaching, or it can be coaching

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people for free for a reduced rate, or for your regular rate,

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all of those options apply. The more you coach, the better you

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will be. As a professional, it is on us to be continually

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learning and upgrading our skills, and coaching, practice

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coaching, coaching for free coaching for a reduced rate,

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coaching for our full rate is one of the main ways we get

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better at coaching. So if you're new, you could offer to coach

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people for free. It could be 20, free sessions to 20 individual

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people, it could be 100, reduced rate sessions to 100 people,

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these could be short laser coaching sessions, or longer one

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hour sessions, it could be even what I call the five by five.

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This is where I recommend that you offer free or reduced rate

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coaching to five people for five sessions each, that's the five

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by five, each of those five people gets five sessions, any

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of those combination, any one of those on its own, or a

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combination of all of them is going to give you experience.

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And that's what you're after you want experience, you will grow a

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solid belief in yourself as a coach in the value of coaching,

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and in your coaching skills. And you're gonna know in your gut,

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that you can handle all kinds of challenges, you can handle all

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kinds of topics that your client might bring to a call. So coach,

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Coach, Coach, when you're getting started, sometimes the

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question of do I coach for free or reduced rate or a full rate

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comes up with my private clients. And here's what I

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recommend. And you're gonna think that this is kind of

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funny, do whatever makes it easy for you. If free is the easiest,

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do that, then, as you become more competent, capable and

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confident as a coach, you're going to find it easy to begin

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charging for your services. And before long, you can raise your

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rates. To see this approach. It's an approach that says you

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don't have to rush now, you can take your time and grow. It is

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completely better to be fully booked, however you define that

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five clients, 10 clients, 20 clients, 30 clients, it is

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better for you to be fully booked at a lower rate than to

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have zero clients and have a high rate, increase your rates

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as you create more demand for your coaching. So my advice to

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you is take the option where you have the least amount of

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resistance, and the option that is right for you right now.

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You're not going to be a coach for three months. So this short

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term ramp up is going to be a very, very small portion of your

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entire journey to being a well paid successful coach. It is a

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small investment of your time. Did you hear that investment, we

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put our time in to grow so that we're creating that foundation

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for a fully booked practice. So those are the three top things

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that I recommend every new coach do when you're not sure exactly

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what to do. So if you find yourself in that position, where

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you're thinking, Ah, I don't know what to do. Fall back to

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this episode. Look at those three things. Choose one, get

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moving and you'll know you're on the right path. Those three

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things again are decide, decide to be a coach. Number two is

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share what you're doing. And number three is coach, coach and

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coach some more. Did you notice that not one of those said build

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a website or choose a niche or decide whether you're going to

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do video or written content? It didn't say choose whether you're

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going to be on Instagram or LinkedIn or Tik Tok or any of

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those other social media platforms. Do you notice that I

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didn't speak about any of that. This is 100% intentional, and it

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is because it's not the best use of your time when you're

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starting out. Which means wait until you've coached some people

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and signed some paying clients before you move on to that next

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step. doing the right things in the right order is going to help

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you start and grow your coaching business quickly and

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effectively. And that is exactly what I want for you. You are

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never going to be a successful coach. If you spend all your

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time building a website or you're never going to be fully

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booked. If you spend so much time crafting and perfecting a

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social media campaign, let me say that again, doing the right

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things in the right order, will help you start and grow your

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coaching business quickly and effectively. And with the least

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amount of discomfort to. So all of those things, your niche,

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your website, your content, strategy, your social media,

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whether you're going to do keynote, speaking or workshops,

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all of those things are important, but not yet. So let's

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get you started. And then you can tackle those things. And

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getting you started means deciding you're going to be a

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coach, thinking, feeling and taking action as a coach, start

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to inhabit those qualities. Sharing that you're a coach with

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people you know, and people that you meet, and coaching others

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and being coached yourself. Take this super simplified, practical

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approach for just a short while. And then once you've coached

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some people, and you've got some paying clients, now you're ready

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for the next steps.

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Whew. Well, we covered a lot in this episode, you guys, and I

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appreciate you being here with me and listening. Now, I am

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honored to invite you to be part of my community too. If you are

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ready to get started, sign up for my free resource library,

Candy Motzek:

the coaches Online Business Academy, there is lots of free

Candy Motzek:

help in there waiting for you right now. And if you want even

Candy Motzek:

more help, maybe you've had enough of trying to figure it

Candy Motzek:

all out on your own, or you've been spending hours and hours

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piecing together a solution by watching free YouTube videos.

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Then we should talk about how we can work together. I have got a

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few spaces open in my calendar for private clients. Click the

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link in the Episode Notes to find out how to work with me.

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And I'll be back and speak with you again next week. Thanks

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again for listening today. Please hop on over to Apple

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podcasts and leave a review. Also, I would love to hear from

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you did something that I say resonate? What else would you

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like to learn about? Click the link in the player and leave a

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comment on the post. This is going to give me great ideas for

Candy Motzek:

future episodes so I can help you best. Join me again next

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week from our coaching, support and teaching to help you become

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the confident coach. You are meant to be