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Joe Whitbread – Personal Branding: Maximize Your Social Media
Episode 3121st November 2022 • Becoming Preferred • Michael Vickers
00:00:00 00:47:25

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Episode Overview:

Branding is more than just your logo, slogan, product or service. It's more than just a business card or a resume. So what is it then? To learn more about personal and professional branding and how to do it right, is my guest, Joe Whitbread.

Guest Bio: 

Joe Whitbread started his career in broadcast journalism and took his first gig as an on-air personality in Grande Prairie, Alberta shortly after graduating from SAIT. Joe moved through the radio industry as a producer, and salesperson, before transitioning to social media when it became apparent this was where businesses would have to be, to be seen. 

As a professional emcee, PA announcer, and voiceover artist, he’s hosted thousands of events in his 30+ year career in the public. Joe is a Dad, an artist, a Calgary Flames hockey fan, and can most often be found on summer days swinging a club on the golf course. “Do what you love, love what you do.”

Resource Links:

Insight Gold Timestamps:

04:12 What is personal branding

07:23 Your personal brand exists whether you need it to or want it to

10:19 There are things that can damage your brand

12:08 It’s a human conversation

15:01 You cannot get it right with everybody

17:20 Brand Pillars

25:00 How do I evolve?

26:02 R + C = P (Reality + Communication = Perception) 

31:50 The five senses

33:16 Understand the empathy of the audience

38:45 We are a visual culture

42:38 We've been marketed a false reality our whole lives

43:18 CCR - Consistency, Creativity and Relevance

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Next Episode: Mindset and Sales Success with Dave Conway!




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