SEASON: 1 EPISODE: 31
Branding is more than just your logo, slogan, product or service. It's more than just a business card or a resume. So what is it then? To learn more about personal and professional branding and how to do it right, is my guest, Joe Whitbread.
Joe Whitbread started his career in broadcast journalism and took his first gig as an on-air personality in Grande Prairie, Alberta shortly after graduating from SAIT. Joe moved through the radio industry as a producer, and salesperson, before transitioning to social media when it became apparent this was where businesses would have to be, to be seen.
As a professional emcee, PA announcer, and voiceover artist, he’s hosted thousands of events in his 30+ year career in the public. Joe is a Dad, an artist, a Calgary Flames hockey fan, and can most often be found on summer days swinging a club on the golf course. “Do what you love, love what you do.”
Insight Gold Timestamps:
04:12 What is personal branding
07:23 Your personal brand exists whether you need it to or want it to
10:19 There are things that can damage your brand
12:08 It’s a human conversation
15:01 You cannot get it right with everybody
17:20 Brand Pillars
25:00 How do I evolve?
26:02 R + C = P (Reality + Communication = Perception)
31:50 The five senses
33:16 Understand the empathy of the audience
38:45 We are a visual culture
42:38 We've been marketed a false reality our whole lives
43:18 CCR - Consistency, Creativity and Relevance
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Next Episode: Mindset and Sales Success with Dave Conway!