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Is Long-Form Direct Response Marketing DEAD? | Copywriting
Episode 11928th April 2021 • The Road To A Billion • Stefan Georgi
00:00:00 00:17:48

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If you wonder if long-form copywriting is on its way out and if you should focus on mastering eCom instead...

You can’t miss episode 119 of “The Road to a Billion” with Stefan Georgi...

The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

In this episode, Stefan and co-host Ed Reay are joined by the legendary Craig Clemens - the co-founder of Golden Hippo, America’s largest digitally native brand incubator… 

Which, under his leadership, went from zero to over 800 employees and became one of the fastest-growing companies in the USA (their brands include Gundry MD, amongst many others)...

And he’s also one of the most successful direct response copywriters of all time, having written many of the biggest digital ad campaigns in history and generating hundreds of millions of video views and upwards of $1B in sales.

Here’s a glimpse of the exclusive insights you are about to discover:

The 2 MAIN reasons why doing long-form is WAY tougher today than it was 5 years ago 

A VITAL thing for beginner copywriters to understand about “copy that bombs” (this will change your life!)

(**for further information and timestamps, check out the “show notes” section below)

How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

Show Notes

  • 1:32  The 2 MAIN reasons why doing long-form is WAY tougher today than it was 5 years ago
  • 12:57 A VITAL thing for beginner copywriters to understand about “copy that bombs” (this will change your life!)

Useful resources/links

Golden Hippo is hiring writers and media buyers!!

Copywriters, send your cover letter, resume, and samples to writers@goldenhippo.com

Media Buyers apply here: https://goldenhippo.com/careers.php​ 

After hearing from Craig about all the POWERFUL and exciting things you can do in BitClout, Stefan created his own account...


You can follow him here: https://bitclout.com/u/StefanGeorgi​

And follow Craig here: https://bitclout.com/u/craig


Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life...

https://www.stefanpaulgeorgi.com/subscribe/ 


Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/  


Justin & Stefan Talk Copy Facebook Group: 

https://www.facebook.com/groups/1931560346918594

Links