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Inside: Sales Enablement - Scott Santucci, Brian Lambert EPISODE 46, 16th July 2020
Ep46 Orchestration – Is it Strategy or Tactics? Yes!
00:00:00 00:51:55

Ep46 Orchestration – Is it Strategy or Tactics? Yes!

Welcome to the Inside: Sales Enablement Podcast Episode 46

There is a whole class of leader working in the gap between strategy and tactics, to blend together the right programs, actions, and processes to achieve outcomes -- often with people who don't report directly into them.

In this episode, we're joined by Cathy - a sales enablement leader working in her company to bring together groups of people to drive outcomes.

In this engaging discussion, we discuss:

  • The value of orchestration to the sales organization
  • Working with line managers who have the resources
  • Enrolling people to achieve an outcome
  • The difference between orchestrating teams and individuals
  • The blend of strategy, process, technology, and information
  • Examples of orchestrating people and groups
  • The differences between project management and orchestration

Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.