Holiday Confessions of an eCommerce Marketing Junkie is the final episode in Season 1 of Make Each Click Count The Podcast.

Within Holiday Confessions of an eCommerce Marketing Junkie, Andy reviews overall Black Friday and Cyber Monday industry sales totals. In addition, this episode looks at how to use your own data to increase your online sales and profits through the rest of the 2020 holiday shopping season and into 2021.

In the final minutes of this episode, Andy reveals a surprise, the upcoming release of a new book – Make Each Click Count Using Retargeting. Listen to the end for all the details including how you can immediately place a pre-order.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

Andy Splichal 0:00

Welcome to Make Each Click Count podcast. This is your host, Andy Splichal. And today's show topic is holiday Confessions of an E commerce marketing junkie. In today's episode, we're going to take a look at some numbers from last week's Black Friday Cyber Monday totals as well. And even more importantly, we're going to discuss some ideas to help increase your sales and profits through the rest of the holiday shopping season. Now before I begin today's topic, I wanted to point out a couple of things. Today is Make Each Click Count's 26th podcast episode and it is the end of season one. Our show will be on a short hiatus next few weeks. And we'll be back in early January with an all new season two, filled with new guests and new insights. It is sure to be bigger and better than ever. So make sure you tune in and join us. Okay, now back to the show, so to speak. So unless you've been living under a rock, you're probably quite aware that last week was Black Friday, and earlier this week was Cyber Monday. The experts whoever they are, had been forecasting some huge numbers and what to expect in terms of online shopping and it appears that the overall sales numbers have been through the roof. According to CNBC, online shopping during Black Friday increased a whopping 21.6% from last year, and came in a total of over $9 billion. This while shopping in store the day after Thanksgiving plummeted a staggering 52% less than last year. It's no surprise, right. With COVID-19. spiking, it makes sense that people would be staying put and shopping on their computers, their tablets, their iPhones this Black Friday. But what about cyber Monday? You know that traditional online shopping day?