Rich chats with veteran agent, John Farrell from Broome County NY, about his incredible career, selling over 4,000 properties, running a brokerage and holding the title of his market’s Top Producer for over 25 years. John shares how the market has changed, but how the need for consistency has remained the same, in whatever strategy you employ to generate business. He shares his pillars of success that anyone can use to get started in real estate and 3 must-read books that will set you on the path to business mastery.
[04:47] Defining events that led to an entrepreneurial spirit and a servant’s heart
[09:04] Why the purpose of advertising is to generate credibility
[12:02] Any system works if YOU work the system
[16:36] John shares his thoughts on teams and how to decide if it is right for you
[18:09] The pillars of getting a successful start in the real estate industry
[20:03] Selling our wisdom will keep the industry alive despite the competition
[24:54] The 3 factors that John attributes to the Covid market boom
[27:58] Drilling down on the direct sales brokerage model and it’s benefits
[33:47] John’s 3 must-read books to kick start your business
[35:51] How to get in touch with John
Based out of Broome County, NY, John Farrell has been in the real estate business for more than 25 years, completing 4,000+ transactions in his career. This level of productivity has earned him Exit Realty’s Tri-Real-a-thon Award three times, as well as being recognized as Broome County’s Highest performer, 25 years running. Beyond real estate, John is an active participant in his community serving on the Broome County Board of Realtors and in his church leadership.