Key Talking Points 

• Lists labor rate and prices on website
• Menu board in the shop also lists prices
• Be transparent- customers know what to expect 
• Experiences as a woman getting car repairs- unfortunate situations occurred. Wanted to go to a woman technician and realized other women probably felt the same. Wanted to open her own shop where women and men didn’t feel like they were getting ‘ripped off’  
• Went to school to be a technician- gets bored easily and wanted an engaging career. 
• Took a local women's small business startup course
• Opened for 13 years- hired business coach 3 years ago. Felt close to being done after 10 years and needed support in a business coach. Hired a manager to run the day-to-day. 
• Looks outside of the automotive industry for hires- hospitality

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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour