eCommerce MasterPlan - Chloë Thomas EPISODE 252
How to use Customer Reviews & CGC to increase Conversion Rates with Argos' Joanna Steele
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How to use Customer Reviews & CGC to increase Conversion Rates with Argos' Joanna Steele

Joanna Steele is the Senior Reviews and Customer Generated Content Manager at Argos. Or to put it another way The CGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Argos is one of the UK’s leading high street retailers founded in the 1970s, they have over 1,200 physical locations across the UK, sell 89,000 products, and are the 3rd most visited website in the UK after Amazon and eBay.