In this episode, Richard speaks with public speaking coach and trainer Alan Matthews on how to create a great mini marketing message. In our discussion Alan and I talk about:

• The BIG mistake nearly all business owners make when they talk about their businesses
• The key elements of a successful marketing message and a 60 second elevator pitch
• Why using labels switches people off
• How to use questions to grab attention
• How to differentiate yourself from the competition
• The importance of choosing, and addressing, a niche
• How to use your marketing message to get more referrals

Mentioned in This Episode

• Alan Matthews Training
• Free eBook – The Sixty Second Pitch. How To Attract Clients By Talking About Your Business.
• Alan Matthews on Twitter
• Alan Matthews on LinkedIn