Today we’re talking about the value of a fleeting moment how it’s a strategic way to create anticipation and desire for your products. Instead of having the same offerings month after month (except for holiday designs – that’s obvious) why not strategically plan limited time offers into your business?
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Transcripts
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Hi there.
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It's Sue.
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And thanks for joining me for tips and talk day.
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These are bite-sized topics that I pull from community questions and
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things that I'm observing in the world of handmade small business.
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If you'd like to submit a topic,
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DME over on Instagram at gift biz unwrapped,
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just now I was planning out what I wanted to talk
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about today.
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And my husband came in to say goodbye.
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He's off to his morning Starbucks session and I'm working from
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home. I complimented him on his yellow ski jacket.
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One of my favorites,
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any joked around that,
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we have a whole eight degrees here right now.
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What he meant is that we should be happy because we're
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past this Arctic blast from last week,
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that led to me saying how much I'm looking forward to
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the spring and being able to take my workout on the
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porch. Instead of here in this spare sitting room that I've
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turned into the office,
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don't get me wrong.
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This room is nice and quaint.
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I can burn candles.
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I have a couch to lie on if I want to
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read and not be sitting at my desk here,
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but after a long winter,
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it's getting repetitive and I'm ready for some fresh air birds
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chirping and all the outside sense to accompany me while I
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work on my gift biz tasks.
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Actually that porch is one of my favorite happy places to
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go to.
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It's a ways off yet,
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but it will be so wonderful when it finally arrives.
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So I said to my husband,
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this is so much better though,
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than having the same weather all year round.
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We'll appreciate the warmth and sunshine so much more since it's
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not a regular thing to which my husband replied Suzy,
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that's so deep.
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Then he smiled and he went on his way.
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I reflected on our conversation a little longer and realized that
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I add a lot of variety to our lives.
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I have two sets of everyday dinner where to match the
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seasons it's Fiesta,
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where if you're familiar with that in the fall and the
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winter, I use red like a Alavi green color,
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burnt orange and yellow.
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And in the spring and summer,
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I pull out Navy blue,
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light blue,
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kind of like a light lime green.
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And again,
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of course,
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yellow in October,
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I start making my chili and in the summer it's good
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Spotto. I'm sure you do the same type of thing to
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some degree.
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Maybe not as crazy as me as my mind went back
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to deciding on the podcast topic.
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I realized this was the perfect one,
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the value of a fleeting moment,
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or in this case season and how it's a way to
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create anticipation and desire.
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You can consciously this into your business to instead of having
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everything the same month after month,
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except of course for holiday designs,
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but that's obvious why not strategically create fleeting moments into your
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business. You can do this by creating limited collections,
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seasonal sense and colors.
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One of a kind designs products only available at craft shows.
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Current customer only offerings.
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You get the idea.
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Here's the benefit of this for you.
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It gives you something new to talk about in your marketing.
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It builds demand because the availability is limited to a certain
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quantity or timeframe.
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If a customer puts off buying,
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they may miss out.
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It adds interest to your product line.
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When people come to your website,
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they aren't then seeing the same thing over and over again.
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This helps with SEO too,
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by the way,
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it allows you to take advantage of limited elements that might
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be available,
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that you couldn't add to your standard line.
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Like maybe you find 20 really interestingly shaped vessels for your
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candles, but you can only buy them once.
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It also gives you a stage to test out new ideas,
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to see if they resonate.
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If not,
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no problem.
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You've tried it out and it's going away anyway.
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And you haven't invested a lot of time and money.
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If it's a hit,
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you can add it into another limited time promotion or add
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it into your standard line.
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So something new to talk about,
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building demand,
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adding interest,
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taking advantage of special things that you find that you could
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integrate into your product and giving you a stage to test
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that all sounds pretty good to me.
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This also solves a big problem.
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I hear often from you,
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how do I get customers to come back and buy from
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me again?
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If they already have several pairs of your earrings,
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and now you introduce matching bracelets,
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or if their candle stack is solid,
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but a new Mulberry tea scent is a one and done
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offer. That may be the motivation for a new sale from
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somebody who already loves your products,
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but wasn't in the market for more yet.
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There are definitely advantages to consistency in your business,
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having all your best sellers in stock and being reliable with
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timely shipping and such,
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but adding in fleeting moments could be just the thing you
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need to spice up your business and get those sales rolling
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in faster.
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That's a wrap.
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I'm a get to the point kind of girl.
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And this is what you can expect from these quick midweek
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sessions. Now it's your turn go out and fulfill that of
