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How to Transform Content from Boring to Brilliant Featuring Tom Ruwitch
Episode 63918th July 2022 • Smashing the Plateau • Smashing the Plateau
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Tom Ruwitch is founder and Chief Story Officer at Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck.

In today’s episode of Smashing the Plateau, you will learn how to transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.

Tom and I discuss:

  • Why he started Story Power Marketing [03:04]
  • Why he decided to focus on expert-based businesses [05:13]
  • Why relationships are so important [08:39]
  • How storytelling distinguishes you as an expert [16:12]

Learn more about Tom at:

https://storypowermarketing.com

https://www.linkedin.com/in/tomruwitch/

tom@storypowermarketing.com

Transcripts

Tom Ruwitch:

My belief, especially for coaches, consultants, and other experts, is that you will succeed in business, if you stand out as the human being in your space, if you stand out as the person who is establishing relationships with your readers, with your prospects, with your clients, and that's where creative story powered content comes in.

David Shriner-Cahn:

Welcome to Smashing The Plateau.

David Shriner-Cahn:

We help consultants, coaches, entrepreneurs, and small business owners build their business, after a long career, as an employed professional, we believe you should be able to do what you love and get paid what you're worth consistently.

David Shriner-Cahn:

I'm your host David Shriner-Cahn.

David Shriner-Cahn:

Today.

David Shriner-Cahn:

on Smashing The Plateau, I'm speaking with the founder and Chief Story Officer of Story Power Marketing, Tom Ruwitch in today's episode, you'll learn how to transform content from boring to brilliant turn marketing from frustrating to fun and convert results from pitiful to profitable.

David Shriner-Cahn:

Stay with us to hear all the details.

David Shriner-Cahn:

Do you struggle to take consistent action on things like producing content consistently?

David Shriner-Cahn:

How do you feel about your business building progress?

David Shriner-Cahn:

Would you like to be part of a structured, supportive process to help you implement ideas that you know, will help move the needle forward in your business, toward your goals.

David Shriner-Cahn:

As a member of the Smashing The Plateau Community, you'll have access to a structured process for growth.

David Shriner-Cahn:

You'll also be a member of a community that's built to be a safe, caring place where inclusive, direct, active and empowering conversations are welcome.

David Shriner-Cahn:

Inside the Smashing the Plateau Community, you'll find a range of tools and resources to support you as an entrepreneur, access to experts and answers to your burning questions.

David Shriner-Cahn:

If you are committed to getting your consulting, coaching, or small business to grow on your own terms so that you can deliver great results to your ideal clients while supporting the lifestyle you want, and you don't wanna do it alone, apply to become a member of the Smashing the Plateau Community.

David Shriner-Cahn:

Learn more at smashingtheplateau.com.

David Shriner-Cahn:

Now let's welcome, Tom Ruwitch.

David Shriner-Cahn:

Tom is founder and Chief Story Officer at Story Power Marketing.

David Shriner-Cahn:

Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same blah, blah, blah, content, put prospects to sleep and then feel fed up and, so Tom helps them transform content from boring to brilliant turn marketing from frustrating to fun and convert results from pitiful to profitable.

David Shriner-Cahn:

Bottom line, Tom helps you stand out to captivate prospects and inspire them to buy without pitching and prodding.

David Shriner-Cahn:

Tom, welcome to the show.

Tom Ruwitch:

Thanks David.

Tom Ruwitch:

Glad to be here,

David Shriner-Cahn:

Tom, why did you start Story Power Marketing?

Tom Ruwitch:

I'll tell you a story to answer that question.

Tom Ruwitch:

I used.

Tom Ruwitch:

To run, an email marketing company software to create, deliver track, email, and, started that in 2001, ran that for 19 years and built a marketing agency around it.

Tom Ruwitch:

Do It For You Marketing Strategy, not just the software, but helping people use the software and what we found with most business people is that when they would struggle with their marketing, they would blame the tool.

Tom Ruwitch:

They would blame the tactic.

Tom Ruwitch:

This funnel didn't work.

Tom Ruwitch:

They might blame the tactician.

Tom Ruwitch:

They might blame the entire medium email doesn't work.

Tom Ruwitch:

But what we found is that in 99% of the cases where businesses were struggling with their marketing, the struggle really was the result of not having interesting captivating content.

Tom Ruwitch:

And so, while still running market bold, a lot of the consulting work that I began to do was to help our clients power up their stories, to help make the content more creative, to help captivate prospects.

Tom Ruwitch:

Because if you dish out good content, it doesn't matter how great the funnel is.

Tom Ruwitch:

how powerful the tool may be you're gonna put prospects to sleep.

Tom Ruwitch:

They're gonna tune out.

Tom Ruwitch:

And then marketing and content creation feels like a painful slog.

Tom Ruwitch:

And, so we sold marketable in 2019 and, at the end of 2019, and at the beginning of 2020, I hung my shingle and, started Story Power Marketing.

David Shriner-Cahn:

Does that mean that you went solo in 2019?

Tom Ruwitch:

Yeah, we sold the software and the client base to a great company called Benchmark Email and, our software and our clientele merged with Benchmark.

Tom Ruwitch:

I continued to work with clients on consulting and strategic and do it for you.

Tom Ruwitch:

And the core focus became how to power up the content.

Tom Ruwitch:

And yeah, it's me.

Tom Ruwitch:

I have a team of people helping me, but I am the lead consultant, the Chief Story Officer, the, the lone Wolf.

David Shriner-Cahn:

Why did you decide to do this on your own?

David Shriner-Cahn:

And why did you choose this particular target audience?

Tom Ruwitch:

I'll start with the second part.

Tom Ruwitch:

I chose this particular target audience because in my experience, coaches consultants, other experts, professional service providers, like lawyers and financial advisors and so forth.

Tom Ruwitch:

These are people who monetize their expertise, who know a great deal about whatever it is they know, and who provide a really valuable service.

Tom Ruwitch:

But when it comes to marketing that service, talking to others about why someone should hire them, they struggle.

Tom Ruwitch:

And they begin to dish out as my bio says that Sam will blah, blah, blah, boring content.

Tom Ruwitch:

So I chose this audience because I think what I do resonates very well with them provides a really valuable service to them.

Tom Ruwitch:

And I like to work with them.

Tom Ruwitch:

The first question I think was why did I choose to go solo?

David Shriner-Cahn:

Yeah.

Tom Ruwitch:

Yeah.

Tom Ruwitch:

The, somewhat flip, joking answer, but it also serious is because, how am I gonna put this?

Tom Ruwitch:

I work well solo.

Tom Ruwitch:

I just , I guess that's the easiest way to put it.

Tom Ruwitch:

I have run large companies.

Tom Ruwitch:

I was co-founder of a company where we grew it from two to 85 people in 18 months.

Tom Ruwitch:

And I've worked for corporations at Market Vault at we had, 12 employees for a decent chunk of our time at Market Vault.

Tom Ruwitch:

And I really enjoy just getting together with my clients, my coaching group, and working with them directly.

Tom Ruwitch:

I have a team of people who support me, so it's not fully a solo enterprise.

Tom Ruwitch:

, but I bring many years of expertise to this and, working alone just seemed to make sense.

David Shriner-Cahn:

So it fits who you.

Tom Ruwitch:

Yeah, I think that's, , that's a more concise answer than I offered.

Tom Ruwitch:

Yeah.

Tom Ruwitch:

It fits who I am.

David Shriner-Cahn:

No, I love your answer.

David Shriner-Cahn:

And the reality is I've never met someone who is quote unquote solo, who actually does everything himself or herself.

Tom Ruwitch:

Oh, so true.

Tom Ruwitch:

I know in the work that you do with your clients, that it's about helping them get over the hump, get their business built and operating smoothly and you can't truly run a business by yourself, at least not a business of any reasonable size.

Tom Ruwitch:

And so in my experience, having run these other companies, understanding how to delegate, understanding what I like to do and what I'm good at and what I should be spending my time on.

Tom Ruwitch:

All of those are things that are very critical, both for the success of the company and its bottom line.

Tom Ruwitch:

And for my sanity, I don't wanna spend my.

Tom Ruwitch:

Doing the stuff that I don't need to do and that I don't like to do.

David Shriner-Cahn:

And there's no reason why you should look to humans have become, this may be going too far, but to say the dominant species on the planet but whatever, however you wanna describe it, we've achieved what we've achieved because we collaborate.

Tom Ruwitch:

Yeah, I fully agree.

Tom Ruwitch:

And, we're social creatures where we do better.

Tom Ruwitch:

If we don't fly alone, we do better when we build relationships.

Tom Ruwitch:

And I'm glad you asked that, that question.

Tom Ruwitch:

I'm glad you made that comment.

Tom Ruwitch:

You're gonna ask me later about the importance of relationships.

Tom Ruwitch:

And so I'll save another bit for, for.

Tom Ruwitch:

Oh, you can go there now if you want.

Tom Ruwitch:

You want me to?

Tom Ruwitch:

Yeah, sure.

Tom Ruwitch:

All right.

Tom Ruwitch:

go ask the question.

Tom Ruwitch:

So let's queue this thing updated.

Tom Ruwitch:

All right.

Tom Ruwitch:

So

David Shriner-Cahn:

Tom, why are relationships so important?

Tom Ruwitch:

we already started in on that relationships are so important.

Tom Ruwitch:

A because we can't succeed in business.

Tom Ruwitch:

If we try to just operate completely in a vacuum, separate from human interaction, cooperation.

Tom Ruwitch:

Now in marketing in particular, I always emphasize the idea that marketing is a relationship business.

Tom Ruwitch:

And I think the best way to understand that is just to put, to think about yourself, being on LinkedIn or opening your inbox and getting these robot generated messages.

Tom Ruwitch:

Hello, David.

Tom Ruwitch:

I think that you are doing an outstanding job in your business.

Tom Ruwitch:

And I would love to have a conversation with you about how I can help you.

Tom Ruwitch:

when you're being spoken to in an automated robotic way, and there's so much business that's being conducted, that's not rooted in the idea of, I am going to make a real and human effort to get to know you, to get, to understand you, to build a relationship with you and my belief, especially for coaches, consultants, and other experts, is that you will succeed in business.

Tom Ruwitch:

If you stand out as the human being in your space, if you stand out as the person who is establishing relationships with your readers, with your prospects, with your clients, and that's where creative story powered content comes in.

Tom Ruwitch:

Sure.

Tom Ruwitch:

You may be sending it out in mass via an email engine being via social media, whatever the case may be, but you can do it in a way that drops the veil that shows some personality that shares some of your heart and your humanity and in, so doing opens doors for relationships, people who will reply to your emails, who will converse with you.

Tom Ruwitch:

And if you can do that with your content and then carry forward conversations, one on one with the people who connect with you, then you're building the relationships that turn into meaningful business.

David Shriner-Cahn:

So Tom, you're making a really important distinction between, particularly for content that is distributed in bulk, whether it's by email, through social media frankly, a podcast like this is being distributed in bulk.

David Shriner-Cahn:

However, it is being distributed in bulk, but you're making a really clear distinction between something that is not going to tap into the social nature of human beings and something based on story that does tap into that.

David Shriner-Cahn:

So I'd love to hear you go a little deeper on.

David Shriner-Cahn:

The storytelling piece that really taps into the social nature of humans and is much more likely to, actually make a meaningful connection where the recipient will respond in a genuine way.

Tom Ruwitch:

Sure, and I'll share a story of some work that we did with a client.

Tom Ruwitch:

This client was an executive coach and the work this executive coach does is with high end company owners, presidents, vice presidents, so forth, and she helps them escape the hamster wheel.

Tom Ruwitch:

And one of the blog posts that she had written before she began working with me was about delegation.

Tom Ruwitch:

Delegation's an important skill.

Tom Ruwitch:

We were talking about it before, you can't work alone.

Tom Ruwitch:

Being able to delegate, being able to take things off your plate.

Tom Ruwitch:

All of that is great.

Tom Ruwitch:

And so teaching that skill is helpful.

Tom Ruwitch:

The blog post she wrote began something like this.

Tom Ruwitch:

Delegation is one of the most important skills that any business leader can develop when you delegate properly.

Tom Ruwitch:

And then on it goes, blah, blah, blah, blah, blah.

Tom Ruwitch:

A lecture impersonal, not feeling like you are connecting with the reader.

Tom Ruwitch:

And frankly, that same lecture, that same set of information anyone could find by Googling delegation and finding 500 similar blog posts.

Tom Ruwitch:

What we did is we sat down with her and we talked about the work she does with her clients.

Tom Ruwitch:

Tell us about some of the work.

Tom Ruwitch:

Tell us about one of your clients.

Tom Ruwitch:

Tell us about an experience.

Tom Ruwitch:

And one of the experiences she described is a business owner who had never taken longer than a long weekend vacation in 20 years of running a company never had gone away for more than four days in 20 years.

Tom Ruwitch:

And so the blog post that we ended up helping her produce, it was an email.

Tom Ruwitch:

And then it went on her blog, had a big picture at the top with a guy sitting on a hammock on a beach, overlooking sunset on a beach, which is exactly where this this business owner went and the headline or the subject line for the post was how a business owner was able to let go and get away.

Tom Ruwitch:

Okay.

Tom Ruwitch:

First thing, that alone, that subject line alone is implying a benefit in a story.

Tom Ruwitch:

I was stuck, unable to let go.

Tom Ruwitch:

I transformed to a state of being able to let go and get away.

Tom Ruwitch:

How many business owners out there, how many executives out there who are prospects of this coach?

Tom Ruwitch:

Are looking for that.

Tom Ruwitch:

So they're gonna read that email.

Tom Ruwitch:

And then the next thing was a story.

Tom Ruwitch:

I know this business owner and she told the story of how he never went on vacation for more than four days, because when he went away, he was completely stressed out the place would fall apart that he would be worried that.

Tom Ruwitch:

The place was gonna burn down.

Tom Ruwitch:

People would call him with the smallest things that he thought they should be able to deal with without calling him.

Tom Ruwitch:

But they called him and it made him mad on and on, but then he was able finally to go on vacation, how did he do it?

Tom Ruwitch:

Delegation.

Tom Ruwitch:

And then she led into all of the tips that were in that same blog post she'd written months before that was the boring blah, blah, blah.

Tom Ruwitch:

Nobody got to the tips and the boring blah, blah, blah piece, because it was boring and she didn't draw them in the story, drew them in what happens in a story like that.

Tom Ruwitch:

Is the person she's trying to reach reads it and thinks, oh, she gets me.

Tom Ruwitch:

This is exactly what I feel.

Tom Ruwitch:

When I go away, I feel like, oh, the place is gonna burn down.

Tom Ruwitch:

I feel stressed.

Tom Ruwitch:

And if the person who reads that story, isn't feeling that it's not her prospect.

Tom Ruwitch:

So the story perfectly.

Tom Ruwitch:

Reflects and connects her to her prospect.

Tom Ruwitch:

And that's what powerful storytelling is all about.

Tom Ruwitch:

It's not about you sharing your origin story.

Tom Ruwitch:

I was born a poor child in Kentucky and clawed my way out of the holler and blah, blah, blah.

Tom Ruwitch:

Now it's about understanding the before state of your clients, where they want to go and being able to reflect that in a way that you then can say, here's how I can get you.

Tom Ruwitch:

I'm gonna teach you to delegate.

Tom Ruwitch:

That's a powerful business story.

Tom Ruwitch:

And that's an example of how you, as an expert, a consultant, a coach can demonstrate that whatever it is you sell, however it is you deliver.

Tom Ruwitch:

You can help your prospect take that journey.

Tom Ruwitch:

The journey is what you sell.

Tom Ruwitch:

That's the story,

David Shriner-Cahn:

Tom.

David Shriner-Cahn:

I love that.

David Shriner-Cahn:

And thank you for sharing that with a story.

David Shriner-Cahn:

What are some of the, particularly for somebody who is an expert, a consultant coach, someone who's solo selling their professional services.

David Shriner-Cahn:

What if they're like the person.

David Shriner-Cahn:

You just described who initially was just delivering information in lecture format.

David Shriner-Cahn:

If that is what they're used to doing, what are some techniques they can think about?

David Shriner-Cahn:

Or maybe just some shifts in the way they might think about their content that may help them.

David Shriner-Cahn:

Either start to generate these stories or at least move in the right direction so that their content is it's a little more receptive to the audience.

Tom Ruwitch:

Yeah.

Tom Ruwitch:

So it starts with what we call story discovery.

Tom Ruwitch:

It starts with really diving deep and understanding what makes your prospects tick?

Tom Ruwitch:

What is their before state?

Tom Ruwitch:

What's keeping them up at.

Tom Ruwitch:

What's frustrating them.

Tom Ruwitch:

What's making them mad.

Tom Ruwitch:

And then on the other side of the bridge, where do they want to go?

Tom Ruwitch:

What are they dreaming of?

Tom Ruwitch:

What do they aspire to?

Tom Ruwitch:

So that journey is from feeling stuck to, letting go and being on the hammock on the beach.

Tom Ruwitch:

And you know that in the context that we've just discussed it, that may seem natural, but it's amazing how little business people will really dive into that.

Tom Ruwitch:

and if, and when they do dive into any form of story discovery, they do it in an incomplete way.

Tom Ruwitch:

They end up with a glass that's half full half, Half wrong, half, half complete, half incomplete when you do it well, when you really discover what makes your prospects tick, you have the building blocks.

Tom Ruwitch:

For your stories and, I'll share with you another story to really get it at an important idea.

Tom Ruwitch:

There's a copywriter named Eugene Schwartz no longer around, but he was the most prolific direct response ad writer of the late 20th century and Eugene Schwartz claims that he never suffered from writer's block and I believe him.

Tom Ruwitch:

And when he was asked, why he never suffered from writer's block, his answer was this.

Tom Ruwitch:

We don't write copy.

Tom Ruwitch:

We assemble it.

Tom Ruwitch:

And what he meant by that is that writing is not some magic art where you sit down in front of a blank notepad or in front of a computer screen and just conjure up some magic.

Tom Ruwitch:

And some creativity writing is a craft an act of assembly.

Tom Ruwitch:

And if you gather the building blocks in advance, which is what I'm talking about with story discovery, if you do the work of discovering your prospects and really do it, not just half ass it, if you really do it, then the act of creating the emails, the social posts, the websites, the ads is an act of taking those building blocks and just putting them into familiar structures anyone can learn how to do that.

Tom Ruwitch:

If you understand the system of story discovery and then the structures of how to put those things together, what happens though with so many people, is they dive into email or social because.

Tom Ruwitch:

Oh, you're just, that's what everybody's doing.

Tom Ruwitch:

I have to do email.

Tom Ruwitch:

I have to do social.

Tom Ruwitch:

And then you sit in front of the screen time to write another email and you're sitting there with that blank curse or blinking on the screen and you're thinking once upon a time now, what.

Tom Ruwitch:

And you're hoping that the muse strikes and it just doesn't have to work that way.

Tom Ruwitch:

It doesn't have to feel like magic.

Tom Ruwitch:

It's not some, this person's creative, I'm not creative.

Tom Ruwitch:

I can't do this.

Tom Ruwitch:

It doesn't have to feel like a painful slack.

Tom Ruwitch:

It's something that you can do systematically.

Tom Ruwitch:

And that's what story discovery is about the process of discovering and gathering the building blocks.

Tom Ruwitch:

And then content creation is the, is really the act of assembling those building blocks into familiar structures.

David Shriner-Cahn:

Tom, this is probably a good point to ask you a little bit about how you actually do this with your clients.

David Shriner-Cahn:

how do you help them learn how to create these stories?

Tom Ruwitch:

Yeah.

Tom Ruwitch:

And so I've talked about story discovery and I've talked about systems.

Tom Ruwitch:

So I have a variety of different, connection points.

Tom Ruwitch:

I, I can work with you as a one-on-one consultant and I go into businesses and I'm diving deep with you.

Tom Ruwitch:

I also have a coaching program called the Content Transformation Academy and in both cases, what we do is we teach you the process of story discovery.

Tom Ruwitch:

We teach you how to take those building blocks and put them into a structure, like an email, like a social post, how to redo your website and so forth.

Tom Ruwitch:

And then we teach you how on an ongoing basis.

Tom Ruwitch:

To draw from those things, those ideas, those topics that you want to touch on with your clients and present them in a more creative and more interesting way than just the blah, blah blah.

Tom Ruwitch:

In the case of the Content Transformation Academy, we do that in the form of.

Tom Ruwitch:

Online course content, weekly coaches meetings, access to me via one-on-one email and the Marco Polo chat app, office hours, that sort of, of structure.

Tom Ruwitch:

And then the other way to really discover it is to just sign up for my emails that I send on a daily ish basis, Monday through Friday, where, I'm just practicing what I preach.

David Shriner-Cahn:

Sounds great.

David Shriner-Cahn:

Tom, how can people learn more about you and sign up for these daily emails and get access to content that you do have and just learn more.

Tom Ruwitch:

Sure.

Tom Ruwitch:

So the best thing to do is go to storypowermarketing.com, Story Power Marketing is all one word.

Tom Ruwitch:

And, when you go to that page, there's a button at the top get Tom's emails, or there will be an overlay that'll show up on the page.

Tom Ruwitch:

The first time you visit it, that will enable you to sign up for my emails.

Tom Ruwitch:

That's the best way to get a feel for what I do and how I do it.

Tom Ruwitch:

There's also a, free training on the website.

Tom Ruwitch:

Called three keys to, oh gosh.

Tom Ruwitch:

I'm stumbling over the title of it, but the three keys training, three keys to, create captivating stories or something like, like that.

Tom Ruwitch:

That's available on the website.

Tom Ruwitch:

That's a seven minute free training and then I'm available on LinkedIn.

Tom Ruwitch:

Look me up Tom Ruwitch there's a LinkedIn link on my website, happy to connect with people and I am happy to speak to anybody who wants to email me at tom@storypowermarketing.com, especially if you're interested in learning more about the content transformation academy or any of the things that we offer.

David Shriner-Cahn:

Okay, sounds great.

David Shriner-Cahn:

Tom, is there anything I haven't asked you that you wanna mention before we close out?

Tom Ruwitch:

I think that we covered it.

Tom Ruwitch:

I think it was a great conversation.

Tom Ruwitch:

David, I'm grateful for the opportunity.

Tom Ruwitch:

And, is there anything that, that you think you forgot to ask me?

David Shriner-Cahn:

You know what I think this is probably a good start for many people who, particularly those that struggle with creating content and creating captivating content, which you do create is compelling.

David Shriner-Cahn:

I've seen it and you do practice what you preach.

David Shriner-Cahn:

You've shared a few stories.

David Shriner-Cahn:

During this episode.

David Shriner-Cahn:

yeah.

David Shriner-Cahn:

I encourage people to check you out and, and reach out one on one.

David Shriner-Cahn:

If they have questions.

Tom Ruwitch:

I think that's great.

Tom Ruwitch:

Thank you, David.

Tom Ruwitch:

I really appreciate it,

David Shriner-Cahn:

Tom.

David Shriner-Cahn:

I wanna thank you so much for joining us today on Smashing The Plateau.

David Shriner-Cahn:

My guest has been Founder and Chief Story Officer of Story Power Marketing, Tom Ruwitch thank you again, Tom, for joining us.

Tom Ruwitch:

Thank you, David.

David Shriner-Cahn:

When you visit the Smashing The Plateau website smashingtheplateau.com, you find a summary of each episode, along with the links we mentioned on the show on today's episode with Tom Ruwitch we learned how to transform content.

David Shriner-Cahn:

From boring to brilliant turn marketing from frustrating to fun and convert results from pitiful to profitable.

David Shriner-Cahn:

Do you struggle to take consistent action on things like producing content consistently?

David Shriner-Cahn:

How do you feel about your business building progress?

David Shriner-Cahn:

Would you like to be part of a structured, supportive process to help you implement ideas that you know will help you move the needle forward toward your goals?

David Shriner-Cahn:

As a member of the Smashing the Plateau Community you'll have access to a structured process for growth.

David Shriner-Cahn:

You'll also be a member of a community that's built to be a safe, caring place where inclusive, direct, active and empowering conversations are welcome inside the Smashing the Plateau Community.

David Shriner-Cahn:

You'll find a range of tools and resources to support you as an entrepreneur, access to experts and answers to your burning questions.

David Shriner-Cahn:

If you are committed to getting your consulting, coaching or small business to grow on your own terms so that you can deliver great results to your ideal clients while supporting the lifestyle you want, and you don't want to do it alone, apply to become a member of the Smashing the Plateau Community.

David Shriner-Cahn:

Learn more at smashingtheplateau.com, where we have additional resources to help consultants, coaches, and entrepreneurs build their business.

David Shriner-Cahn:

After a long career, as an employed professional.

David Shriner-Cahn:

We believe you should be able to do what you love and get paid, what you're worth consistently.

David Shriner-Cahn:

I'm David Shriner-Cahn thank you for taking the time to listen to our show.

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