Sarah Santacroce | How to use Linkedin to generate business
#37: Key Lessons From This Episode:
3 main reasons why you should consider Linkedin for your business
What you should know about the sales cycle of Linkedin platform
Why you should take the conversation OFF the Linkedin platform
The biggest common mistakes of your Linkedin Profile
What you can do to enhance your Linkedin Profile to your prospects
What you can do with your blog posts in Linkedin Pulse platform
The difference between Free vs Premium accounts of Linkedin
That is Sarah Santacroce, (It’s not every day I got to pronounce an Italian last name, you will know WHY she has that sassy last name in the interview) More importantly, she is an internationally recognized LinkedIn Specialist & Online Presence Mentor and helps business owners convert their presence online into paying customers. She’s also the creative brain behind the LinkedIn Challenge, an event that has helped 1800+ people so far to improve their knowledge about using LinkedIn for business. She lives and works in beautiful Switzerland and have helped hundreds of clients from all over the world breathe life into their LinkedIn profiles, put together a strategy for their online presence or generating leads for them by using LinkedIn & Social Serving strategies.
As I mentioned in the Episode 035 when I interviewed Jeff- in 2018’s business landscape, you need to focus on Distribution channels more than Discovery channels. Meaning when people type into the search box, they should be able to find YOU! Linkedin is one of those channels, and I got to say, this dinosaur of social media platform seems to awake more and more in today’s modern business world in the right direction. Personally, I have been approached for business opportunities quite often recently in a very different style compared to other social media platforms. I know it works for many other leaders in the field, too, so I invited Sarah to the show and teach us the HOWs. Now, let’s chat with Sarah!
Here’s what’s coming up in the next episode with Erik Fisher, the Host of “Beyond the To-do List” Podcast, and the Social Media Manager for Social Media Examiner, he show us HOW not to lose Freedom, the very thing we became entrepreneurs to start with.
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