SEASON: 4 EPISODE: 1
Episode Overview:
No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers.
With the rise of remote work and hybrid work models, how can businesses ensure that their communication strategies foster genuine connections and collaboration among customers, and teams, despite the physical distance?
My guest today, is the Head of Marketing at Movius. With a wealth of experience and a keen understanding of the evolving marketing landscape, John is at the forefront of navigating the intersection of cyber communication and marketing. Join me now for this thought-provoking conversation with marketing and communication expert, John Rarrick.
Guest Bio:
John Rarrick is Head of Global Marketing at Movius where he is responsible for all brand, customer acquisition, and partner marketing strategy. He has held senior marketing leadership roles at T-Mobile, Sprint, and Comcast, and is the former CEO and co-founder at BullsEye Public Relations.
John’s area of expertise in the B2B technology space includes brand development, communications and crisis management, digital marketing and social media, and digital sustainability programs.
Resource Links:
Insight Gold Timestamps:
02:53 I went to work for the World Wrestling Federation
05:43 At Mobius, we call ourselves a late stage startup
07:04 Think about the things that were obvious changes
09:08 We used to fax out our content
12:43 The earned media side Is probably the biggest one I've seen
14:42 We'll do focus groups
16:16 If your messaging is spot on and you're targeting’s spot on
18:40 We were looking at the next evolution of communication technology
26:04 How do we maintain that human touch?
27:50 How can businesses authentically convey their brand message
29:37 Wouldn't be a conversation about technology without bringing up AI
30:50 Solve for issues that could potentially not only help businesses
34:03 Make sure when you're implementing any technology
Connect Socially:
LinkedIn: https://www.linkedin.com/company/movius-ai
Facebook: https://www.facebook.com/Movius
YouTube: https://www.youtube.com/@moviuscorp
Email: John.Rarrick@Movius.ai
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Get Results From Advertising with Skip Wilson!
