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James Adam – Ruthlessly Efficient Marketing
Episode 546th April 2021 • Off My Duff - The Entrepreneur Podcast • Duff Gardner
00:00:00 00:29:59

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When the pandemic hit, James Adam realized that he was not doing what he loved. Out of his introspection, he co-founded Thirty-Three Percent. James is now dedicated to helping business owners to take control of their marketing and have that great relationship with their working lives. He’s on a mission to help clients achieve what he calls “ruthlessly efficient marketing”. 

Don’t miss these Highlights: 

  • How he became an accidental entrepreneur after a company closed down and he took on some of the clients privately
  • Understanding that marketing does not have to be this huge algorithm nor does it require you to be on every social media platform
  • The psychology of forming emotional connections with clients and thinking like them on an instinctive level
  • The only thing holding you back is the excuses you are making to make the achievements you deserve
  • Don’t make things over-complicated. All processes can be broken down into smaller components that are easily managed instead of looking at the process as a daunting whole

About the Guest: 

James helps destinations of all shapes and sizes drive footfall, increase spend and change perceptions by creating & building brands, developing strategies, and providing creative marketing campaigns. He has had a passion for destinations since starting in retail over 20 years ago, from shopping centers & hotels to towns & attractions - James loves getting people out there and experiencing things.

http://thirtythreepercent.co.uk

http://acunningplan.co.uk

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

Website - https://duffgardner.com/

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Youtube - https://www.youtube.com/c/DUFFGARDNER/

 

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