Amy and Kelly Michel- In 1965, at the age of 3, little did Kelly know Kelly's Auto Repair was going to be founded one day. At 3 years old he could screw nuts and bolts together and was always intrigued with taking things apart, figuring out how they work and putting them back together. After working for his father in his auto repair business for 15 years and then moving to Dunnellon he realized he wanted to follow in his footsteps. To repair cars as well as him and to deal with people as respectfully as he had taught him. And so, 30 years later, in 1995 Kelly's Auto Repair & Service was born. Listen to Kelly's previous episodes HEREKey Talking Points
26 years in business and Kelly’s been in the industry for over 40 years- build shop ground up, started with 2 people, has now expanded to 8 bays and 4 technicians. Kelly is still working in the bays.
Amy manages the business side, Kelly manages the shop, and employees
Take separate cars to work- both work 5 days a week, working on second in command (their son who is 33 years old), nephew is second service advisor, niece PT customer service representative
Succession planning for son- succession classes for both Kelly and his son, continue to have open conversations together, setting up finances for their son to succeed
Marketing- what can you do differently? National fun holidays, trivia, giveaways etc. Look for all opportunities. Market differently to different target audiences.
Staying ahead of curve- adopted DVI’s and text to pay early, always looking to keep business efficient, stays up to date with technology, looking for a new point of sale software
Drop key customers- hard work, ATI mentorship
Thanks to Amy and Kelly Michel for their contribution to the aftermarket’s premier podcast.
Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
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