Key Trigger For Success – Communicate Better with Our Younger Generation [RR 550]
Before joining ATI, Geoff Berman worked in his family business for 16 years and had realized that the changes I wanted to make in the business were never going to happen under the current leadership. I hit the lottery when I found ATI. Now I can influence many businesses, not just the one I work in. I found very quickly how much I loved helping shop owners and their staff change their lives.
Key Talking Points:
Employee Engagement ClassPositive feedback from students
Animated and emotional presentation- effective because coming from the heart and passion from Geoff
Top problem with the industryTech shortage due to the ego- need to communicate better with the younger generation
Becoming a coachStarted working at the family business
Sent Geoff to classes and schools but wouldn’t let him implement changes
Left family business and replied to an ad in the newspaper as a manager for ATI- able to finally impact so many lives as a coach
16 years at ATI
As a coach you need to be patient, looking past own ego as coach- humbling experience
Husband and wife duos- can be challenging working and living together 24/7, successful ones have strategies in place for it
Succession planning- most shop owners have skewed ideas of their shop’s worth, if you're an intricate part of the business all you have to sell is a job. Replace yourself in business first.
Thanks to Geoff Berman for his contribution to the aftermarket’s premier podcast.
Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
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