Before joining ATI, Geoff Berman worked in his family business for 16 years and had realized that the changes I wanted to make in the business were never going to happen under the current leadership. I hit the lottery when I found ATI. Now I can influence many businesses, not just the one I work in. I found very quickly how much I loved helping shop owners and their staff change their lives.

Key Talking Points:

• Employee Engagement ClassPositive feedback from students
• Animated and emotional presentation- effective because coming from the heart and passion from Geoff
• Top problem with the industryTech shortage due to the ego- need to communicate better with the younger generation 
• Becoming a coachStarted working at the family business
• Sent Geoff to classes and schools but wouldn’t let him implement changes
• Left family business and replied to an ad in the newspaper as a manager for ATI- able to finally impact so many lives as a coach
• 16 years at ATI  
• As a coach you need to be patient, looking past own ego as coach- humbling experience
• Husband and wife duos- can be challenging working and living together 24/7, successful ones have strategies in place for it
• Succession planning- most shop owners have skewed ideas of their shop’s worth, if you're an intricate part of the business all you have to sell is a job. Replace yourself in business first. 

Resources:

• Thanks to Geoff Berman for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Love what we do, buy a cup of coffee HERE.

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