Shownotes
Stefan is the CEO and Co-Founder of Pointerpro, a software platform to create your own online assessments with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale.
Before founding Pointerpro, Stefan worked for 15 years in several consulting companies as a consultant, project manager, and account manager. He has contributed to Entrepreneur, Capterra, CrazyEgg, mainly in the areas of entrepreneurship and digital marketing. In addition, he founded the Facebook group “B2B Bloggers Boost Group”, where top-tier B2B bloggers help each other to create content and get mentioned.
In this episode we cover:
- 00:00 - Intro
- 01:14 - Stefan's Background Story Into SaaS
- 06:05 - The Turning Point and Founding Pointerpro
- 08:45 - Turning Validation into a 3M ARR Success Story
- 12:02 - SEO Insights and AI Trends for 10X Traffic Growth
- 15:48 - Transitioning from Organic to Paid Marketing Timing Tips
- 17:56 - Time-Based Vs Outcome-Based Pricing Strategies
- 23:45 - Pricing Through Time and Cost Saving
- 27:59 - Stefan's Favorite Activity To Get Into a Flow State
- 28:24 - Stefan's Piece Of Advice For Your Younger Self
- 30:11 - Stefan's Biggest Challenges at Pointerpro
- 31:41 - Instrumental Resources For Stefan's Success
- 33:28 - What Does Success Mean for Stefan Today
- 36:08 - Get In Touch With Stefan
Get In Touch With Stefan:
Stefan's LinkedIn
Pointerpro Website
Mentions:
ATMT
Jacco van der Kooij
Winning By Design
Chris Walker
Refine Labs
April Dunford
Positioning Podcast
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