As of November 1, 2021, Margaret Palango is the CEO at Autoshop Solutions, Inc. based in Apex, North Carolina. She has overseen and been a key catalyst in Autoshop Solutions’ growth into the award-winning website design and internet marketing agency it is today. Margaret joined Autoshop Solutions in 2006 when she began establishing its brand position for quality website design and progressive internet marketing. During her time with Autoshop Solutions, Margaret has expanded her responsibilities. She started with direct client management before moving on to managing the entire website production process. Margaret enjoys taking every opportunity to share her marketing expertise with clients, employees, and fellow automotive industry professionals. She now spends her time working with industry partners to bring internet marketing solutions to the Automotive Aftermarket.
What’s next of Auto Shop Solutions? Continuing to look ahead with internet marketing. Providing new ways of marketing for clients.
Women in the industry- there is an abundance of opportunities.
Creating opportunity for yourself- Margaret was a stay-at-home mom for 7 years. Had worked on small projects with Danny Sanchez, worked well together. Plant the seed and go for it. Started part-time in the business.
Continue to build your network
Women in Auto Care- shows women the opportunity in the automotive industry, supportive network, monthly mentor virtual meetings, conferences, self-development, encourage to stay in the industry
Keep things going but make changes- continue the culture/reputation, continue to innovate services/technologies. A mentorship program in the future.
Changing technology- reassessing and updating software tools, security challenges, continuing training
Web design is specialized, interactive and engaging. How fast does it load? How does it look on mobile?
Facebook and Instagram is a must for ads and a presence.
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