Create Development are redefining what’s possible for PE, Sport and physical activity through a new, positive and inclusive culture.

Their innovative training and resources support primary schools, families and communities to transform the culture of physical activity. Their unique, inclusive approaches create habits and develop essential behaviours, physical literacy, emotional and thinking skills in EVERY child.

John Parsons – Director of Innovation for PE and Sport

Following four years at Chelsea Football Club, John went on to do a Joint Honours degree in History and Politics at Nottingham University. This was followed by a scholarship in the United States where he combined academia and sport by playing and coaching University football whilst gaining a M.Sc. in Primary Education. Following seven years in teaching and coaching, John went on to become Sports Coach UK’s London Regional Manager, their National Lead for Multi-skills and Fundamental Movement Skills and a FA Coach Educator. At Create, he has led nationally on developing products and solutions, including FUNS for everyone, Raising the Bar and the acclaimed real PE programme and has now taken on the role of Director of Innovation. As an outstanding Tutor and facilitator, John has contributed to the development of thousands of teachers and coaches.