Looking to boost your revenue during Black Friday 2024? Meet Gemma Bonham-Carter, online course and digital product pro, who has mastered the strategy to create your most successful Black Friday Campaign EVER! 

She calls it “5 Days of Deals” and not only will it help you make more sales this Black Friday, it can help you shape your entire business strategy for 2025!

In this episode, we walked through:

• How to setup your business model so you can make sales on autopilot
• The #1 priority if you want to make more sales
• What size of an email list do you need to make money?
• How to setup your Black Friday Campaign as fast as possible 
• How your Black Friday strategy can support your business for 2025

And find out: Is Gemma Bonham-Carter related to Helena Bonham-Carter???

And if you want more ideas on what you can sell this Black Friday, listen to Gemma’s podcast, The Course Creator Show, here: Episode 191 | No Ideas for Black Friday? I’ve Got 12 for You.

>>MEET GEMMA<<

Gemma Bonham-Carter is a trusted voice for ambitious personal brand entrepreneurs who want to build lifestyle-first businesses. Renowned for her expertise in online courses, email marketing, AI and sales funnels, Gemma empowers entrepreneurs to create profitable, streamlined businesses that serve their life goals.

After years in blogging, she founded her online education company in 2017 and scaled it to a sustainable 7-figure operation. Gemma has guided over 14,000 students through her paid programs, and has been featured in Entrepreneur, Inc., The Globe & Mail, and in over 40 podcasts. 

>>CONNECT WITH GEMMA<<

Grab Gemma’s free AI BF planning tool here!

>>>Jump into Black Friday in a Box

Gemma’s website

Gemma on IG!

>>LET’S CONNECT<<

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Website 

>>RESOURCES YOU’LL LOVE<<

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Ready to get visible without relying on social media? Join The Visibility Revolution!

• https://ksco.ca/visibilityrevolution/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

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Gemma Bonham-Carter: People throw around seven figure. I mean, some people even throw around eight figure. The other thing that is important to remember is like, what is it that you want? Like, don't be building someone else's dream business if it doesn't line up with what you want.

This is the Entrepreneur School podcast where we believe you can run a thriving business and still make your family a priority. This show is all about supporting you, the emerging or early stage Entrepreneur on your journey from solopreneur to CEO, while wearing all of the other hats in your life. My name is Kelly Sinclair, and I'm a brand and marketing strategist who started a business with two kids under three. I'm a corporate PR girl turned entrepreneur after I learned the hard way that life is too short to waste doing things that burn you out. On this show, you'll hear inspiring stories from other business owners on their journey and learn strategies to help you grow a profitable business while making it all fit into the life that you want. Welcome to entrepreneur school.

I cannot wait for you to listen to this episode of the entrepreneur school podcast with Gemma Bonham Carter. She is a mentor of mine, and she didn't even know it, because I've been following her online for probably a couple of years. I'm on her email list. She writes really great emails, so definitely make sure that you subscribe through one of the links that are in the show notes here. And let me just give you a little background. If you haven't yet met Gemma bottom Carter, you don't know who she is. She is a trusted voice for personal brand entrepreneurs who want to build a lifestyle first business. I mean, she just took a sabbatical for a whole year in France with her kids and her husband, and had built a sustainable seven figure business that could run in the background while she was there, which is amazing. She's renowned for her expertise in online courses and email marketing, as well as AI and sales funnels and Gemma empowers entrepreneurs to create profitable, streamlined businesses that serve their life goals. We have so many shared values. We had such a great conversation on this episode from everything from like, how to set up the systems to grow a business in this way, what that business model looks like, and in particular, how to use black Friday to boost your revenue, as well as to create your business plan for next year. So I'm excited for you to dive into this episode. Oh my gosh. Gemma Bonham Carter is on the entrepreneur school podcast. Let me just have a little fangirl moment for a second about that. I'm thank you so much for being here.

Gemma Bonham-Carter: I'm so excited to be here. Thanks for having me.

Yeah, we met in Dallas at an event A while ago, and I did the thing I do, where I awkwardly ask people in person to do things that they would have an easier time saying no to if I sent them an email.

Gemma Bonham-Carter: Don't worry, I would have said yes. Still on email. It was just, I am just coming out of a season of when we were we lived in France for a year, for those who might not know me or know my story, and that year in France, I said no to everything, like I didn't do a podcast interview, I didn't have people on my show. Frankly, I stopped producing my show during that time, like I said no to everything. So right now, it feels like I'm in a bit of a season of Yes. So I'm glad you asked me when you did.

Yes, that's amazing, and we're going to talk a little bit about that, because you I think it's really amazing that you did take a sabbatical year with your whole family and your kids, and you went to France, and your business allowed you to do that. And if we can, like, dig into what structure created that, and then specifically, what we're going to talk about today is Black Friday coming up, which is side note funny, because we're both Canadian, yet we've all just like, jumped into Black Friday the thing now here too,

Gemma Bonham-Carter: join them, right?

Yeah, totally so you are. Your business is based on courses and digital products and selling things that are very like, I guess, from your perspective, less of you and more like you create, and then you can sell them like at scale, which is a super awesome concept. So maybe just like, dive into the, you know, reason for that and why that's amazing and who that's a good fit for, too.

Gemma Bonham-Carter: Totally. Yeah, I think, honestly, I got into this kind of model a long time ago, like 2016 2017 was when I first launched my early online courses, and it was in a totally different space. It was about blogging. That was the background I was coming from. And the thing about that this model is like I had babies at home, so at the time, it was my only option, like I could not have calls on the calendar. I really even felt. Nervous to have deliverables on my plate that were like, so say, I wanted to get into services or working with clients like, it felt very nerve wracking to have deadlines and people that I was kind of having to, you know, respond to when you had babies at home. And sometimes that meant, like, you guys got sick for a week, or the week didn't turn out the way you thought it was going to or, you know, you know, you kind of had to hit pause on everything for an extended amount of time. So this business model for me really was born out of necessity. And so I launched my first courses way back then eventually made a pivot in 2019 2020 to talking about how I did what I did, like how I launched courses, how I built it, to the, you know, the revenue and the success that I had been able to get to, it's kind of like that natural pivot and progression that sort of happens with a lot of business owners, and I've been teaching it ever since. And I think that getting back to, like, the France piece is one thing to remember, is like, I've been doing this for a minute, so it's not like I was able to launch my course, and four months later, we're raking in millions overnight, and I can peace out to France. You know, this has been a long term build of me, growing my email list, growing my audience base, having some really compelling, good foundational offers in my business. So I have two sort of bigger ones. One is course creator School, which is for, like, the first time course creator, and one is called passive project, which is really for existing, established course creators. We come in and we really lean into all the ways in which you can increase your sales as a course creator, and do it in a, you know, as chill way as possible, because that's really the ethos for me. Is like, How can I build I call it like a lifestyle first business, meaning I don't want to have a ton of calls on the calendar. That just doesn't work for me. I don't want to be at the beck and call of people all the time. I want to feel like I could hit pause if I wanted to, and everything would still be okay. And that's like, not that I didn't work in France. I absolutely did, but certainly everything was dialed down, and it felt like a year of like coasting. And that would really only be possible through this model, through having set up, like the systems and sales funnels, and, you know, all of the things that I have in the background, the ad strategy, right, like the audience growth strategy, everything that's set up so that I can make sales consistently on autopilot and with, you know, fairly reasonably relaxed launching.

Yeah, well, first of all, thank you for shining the light on the fact that it wasn't just like four months and now I'm going to France and because I still think we have a lot of misconceptions out there on the internet about the speed at which you should be able to achieve six seven figures in your business. And so thank you. I appreciate like, the realness of that, especially as someone who's like, been at it for seven years, not necessarily in the digital space for that long. But still, it can feel frustrating if it's like, well, how come it hasn't turned into what I wanted to turn into yet, right?

Gemma Bonham-Carter: Yeah, for sure. And the other thing, I think, is like, we people throw around seven figure. I mean, some people are even throwing around eight figure. The other thing that is important to remember is, like, what is it that you want? Like, don't be building someone else's dream business if it doesn't line up with what you want. And when you see behind the scenes of some of those, you know, businesses that maybe you look up to, it's probably not all like green grass and roses over there, you know. So I think it's really important to be have the vision of what it is that you want for yourself. And actually, before we hit record on this episode, Kelly and I were chatting about like, our human design and how that plays into like, the way in which we put offers out there and run our businesses and come up with products and services. And that is just another example of like it has to line up with what works for you and what your vision is. Because I don't know if you've noticed this. But like, a lot of people go and build these giant businesses, and then they burn them down. And the reason is because they were building someone else's dream. They were building someone else's vision of what they thought they wanted, and then they got there, and it wasn't, it didn't solve all the problems.

Yeah, that is so true. And at the same time too, like, I talk about this with so many different people, and I've had like helicopter owners on this podcast before, so people who make a lot of money, who have also talked about how important it is to be able to stay present and satisfied in the now, versus always just chasing those bigger numbers, those quote, unquote success markers that we are societally, you know, brainwashed, basically, to believe so totally.

Gemma Bonham-Carter: I think it's so, yeah, so important to celebrate every milestone along the way. Because if you're not, like, what a I don't know it sounds sad, you know, like, yeah, stop for a minute and enjoy it. And. And, and, yeah, like, I actually can think back on some of my earliest kind of wins. I feel like I was more excited back then than I have been other times when I might hit that, like six figure launch that people sort of dream about, right? The satisfaction was far greater. I remember the first time I launched a course, and I think I made, like, $8,000 and I felt like I hit the jackpot, like it was like, This is amazing. I was on such a high. So the thing is, like, enjoy that, you know,

Yes, but let's celebrate you for a moment, because there's a reason why we're gonna talk about Black Friday, and that's because you have mastered it and and you've been able to create some incredibly successful Black Friday campaigns for your business, and you've now turned this into a, like, mini program. I have it so I can endorse that for sure, on how to set up your own Black Friday campaign and figure out, like, how you're using it differently, not just for sales, but even just for even for, like, research around what you might want to expand into or add on to in your business this year. So looking at it from that perspective, let's chat Black Friday, five days of deals. The Gemma Bonham Carter way.

Gemma Bonham-Carter: Such a good intro to that. Thank you. I feel like I need to, like, clip that and put it on my sales page or something. I something. But, yeah, this, this whole little strategy, the five days of deals thing. It came about actually way back in 2019 I was watching Amazon right do their Amazon Prime days and have these, like, flashing or what do they call them? Like, Flash deals or Lightning Deals. That's what they call. Oh, yeah. And I was like, Okay, interesting. Like, I think it's always fascinating to look at marketing from different perspectives in different industries. I was like, hey, Amazon's doing something cool here. It's clearly working, like all the people on Instagram, or like all the influencers are telling us about these Lightning Deals, right? And so I thought, Well, how about trying that? Instead of just doing like, some regular sale on Black Friday where it's like, 30% off everything one day only. So boring, right? Why don't we do five days? Why don't we do Lightning Deals, one a day for five days? And at the time, I had two products, one that I was excited about continuing, one that I wanted to retire. Okay? So I was like, What am I gonna do for these five days? And to your point, that's when you can have fun with, like, experimenting. And I actually pre sold three things. So I put three offers out there in addition to the two I already had that I hadn't made yet, that I just thought, Okay, I'm really I had, you know, like as an entrepreneur, you're jotting down ideas all the time, so I kind of picked the three that I would love to see and test in the marketplace, see if my audience kind of went for it. And two of them in particular, they really did. And that meant the following year, I built those things out, one of which became course creator school, like one of my signature offers to this day. And so I think it can be such an interesting opportunity to do that. And I think sometimes the five days of deal scares people if they, let's say, only sell one thing, or if they only sell like, you know, high ticket web design or something like that. But you can get really creative with what those five things can look like. And they don't all have to be digital products or courses. It could be like, okay, one of my days I'm gonna sell five spots to this is one I did last year. It was a day of Voxer coaching. So it was like, I'm only putting five out there. That's the urgency five of them filled. When it's done, it's done. And that was something that I've Ned I had never sold before, so it's a brand new thing to my audience. So you can get really creative with this. I've actually put together like an AI assistant. So I'll make sure I share the link with you, Kelly, and it'll be in the show notes here. You can, it's free. You can go ahead and play with this and put in your you can be like, I'm, you know, a naturopath, and I help women in perimenopause, and I set currently I sell. I don't know whatever is that you sell. Maybe it's just one on one work, but describe that it, put it into the AI assistant, and click enter, and it'll feed back to you five different ideas of things that you could do for your five days of deals. And if you don't like one of them, tell it, it'll give you another one like I've trained it on the types of offers that we recommend for, yeah, for these campaigns. And this is the last thing I'll say, because I feel like I'm drawing on and on, but this five days of deals things, it's not just me that has tried this. I've now taught this to so many students. We've had over 500 people purchase Black Friday in a box to date. And we've actually had over like 150 just purchase it in the last couple weeks this year, in 2024 so. And we have incredible testimonials, incredible testimonials, like, some of whom are, like, beating my records. You know that I love, like, poof, if the student surpasses the teacher, I'm like, yes. You go, like, you go. Out there and get it, you know? So, yeah, it works. Last year we had almost, we made almost six figures in the five days.

Wow, that's amazing. Okay, I want to ask a couple of, like, detailed questions, because I'm going to have a confession. So I bought it, I did it, I tried it. It was fun. The process, I am going to do it again, yep, and I didn't have a record breaking testimonial to give you as far as like, the income went, but I think it to be curious about why, right, and and so what I want to know from you and like, in terms of, like, how to prepare your audience, how to, like, get even if you don't have a huge list, because I don't think that you necessarily have to have, like, super high quantity of people, but this is a piece that I know that you do really well, and it's partly making sure that you don't just, like, start having a sale without anybody knowing that it's coming, that it's aligned with things that you've already been talking about. So maybe, like, share some strategy and and insights around how to really set it up for success, absolutely.

Gemma Bonham-Carter: So that's such a great point to tease out. And if I were to think back, like, I love all wins, it could be a win of like, you made 500 bucks in the week and sold things that you hadn't made yet. So, you know, I take all levels of wins, or sometimes the win might just be like my audience got really into it and excited, and I got more engagement in messages than I had all year, right? But if I think of our most successful people with Black Friday in a box, people who have made 46k in the week, 5275 94k like these are all real numbers from real entrepreneurs, and not necessarily in the business space, right? Some of these are like author coaches and someone who's in like the real estate space. So when I think of all of them and myself, what do we have in common? We nurture our email lists as the top priority in our business. So it's less about growing on social. And in fact, some of those people who've had over 50k weeks, they don't even have an Instagram account. Three of them that I'm thinking of off the top of my head don't do Instagram. They just have email lists that they pour into. And actually, two of those three, and myself as well, have podcasts and podcasts like this one, right? This is a great opportunity. You have your earbuds in as a listener. You're really getting to know me. You're really getting to know Kelly. We are like we're feeling like we're friends, right? Like you're really connecting with us, and that really creates that deep trust and connection with the audience, email and podcast more than any social platform, in my opinion. So to your question, I think that plays a role. And it's like, if you've been doing that consistently all year, well, when you bring out this epic five days of deals that loyal, engaged audience with you, they're like, damn, this is the best time to buy from Gemma, because I know these deals are better than anything else she puts out all year. This is my moment to jump in. And it's the people, if the audience members, usually, who are the ones who've been hanging with you for a while. They're the ones like jumping into stuff. And so I think, like, Yeah, you don't want to just come and say the day before, hey, we're running a sale, and it starts tomorrow. There's the weeks in lead up where, if you can be putting content out there that is deeply connecting with your audience, but also positioning yourself as the expert. And I talk about, like, big idea content. So what does that mean? It means like, I'm sharing, it's like, thought leadership stuff. I'm sharing an opinion. I'm sharing my take on something, my viewpoint on something that's going on in my industry. And if I can, like, kind of shift the way someone's thinking about their problem or thinking about something to do with my niche that stays with them, you know, it's like I can think back to some of the most transformational podcasts or emails that I've like, written or sorry not written, read or listened to from others where it kind of it got me, you know? And those people are people that I continue to like, want to listen to and follow to this day.

Yeah, absolutely that. I mean, my background is in PR, which is so interesting when applied to this, like marketing kind of strategy, when you can get somebody to think differently about something, that's the ultimate win for both sides. Exactly. So, okay, so email list nurturing, totally top priority. We know. I mean, I know this about you, that this is, like, what you preach more than anything else, yeah, that we build a relationship. What are some of the things like? What are, what is your email list size? Just for context,

Gemma Bonham-Carter: Yeah, people, so at the time of this recording, so in late 2024, Four. It's at about 33,000 active subscribers. And you know, it's grown steadily. So I started to do the five days of deals back in 2019, oh, I'd be curious to go back and see what my list size was at that time, but I want to say it was, I mean, it was certainly under 20k probably under 15,000 probably it was probably somewhere in the 10,000 range. I could go back and find those numbers exactly. But in that week I my very first one, I think I did, like $8,000 in revenue, largely from things I hadn't built yet.

Yeah, yeah, you know what I'm I'm going to ask you for your like, top like, one or two suggestions for how to what to kind of think about. We've got the AI tool that you talked about. I also know that you put on a podcast episode. I was listening to it last week with like, really good ideas. So I'll link that below too, so people can go get a deeper dive. But like, what do you think performs best? Or what's like, the most exciting thing that you suggest to people to think about in terms of when they figure out what their product is going to be.

Gemma Bonham-Carter: Totally so I think one thing that's important to think about, given that we're we have five days, you want to think about the different buyers in your audience. So there are certain buyers that are people who are newer to you, they are going to probably jump into, kind of the, maybe the lowest ticket thing you have to kind of dip their toes into, okay, what's y'all about? Or he all about, you know, I'd like to like experience some of what they have to offer. And so if you have some kind of really exciting, fresh new low ticket offer and low ticket is relative to your pricing model. Like someone who sells stuff in the zero to $500 range, low ticket might look like 27 bucks. Someone who sells something in the five to $15,000 range, low ticket might be $2,000 Right? Like it totally depends on it's relative to your pricing scale. And then you're gonna have buyers who are like, I just want the most access. I want the most either done for you, or, yeah, closest to Gemma or closest to Kelly offer that they have, so that I can get the furthest the fastest. And so you're gonna have certain buyers in your audience like that. And then you're gonna have other people who've been eyeing your signature program, or your signature offer, product or service, or whatever that is, they've been eyeing it for, you know, six months, 12 months, however, long, and they're waiting for the best moment to jump in. And this is interesting. Like, I so passive project for me is, like, my main like, go all in with Gemma group program. And last year we did it on the Friday of Black Friday, five days of deals, and we offered it at a great rate. It was like the rate of our past launch before we increased the price. So it was like 24 hours only. I'm going to give it to you for the price that we did it in our last launch before the price increased. And this is a program that, like, you're gonna jump in with me and we're gonna be together all next year, like we're coaching you all next year. We're growing your business next year, you know, kind of like, did some future pacing there. And all those people who had been in my space for a while and had been kind of humming and hawing about joining passive, that was like, the censure for them, they were like, Oh my gosh, yep, I'm in. Like, I want to do 2024, with you, Gemma. And we had something like, I don't know, over 30 people join just on that one day for like, a program that we were selling for over 2k so that was, like, our biggest day for sure. So you're gonna have all of these different buyer types in your audience. And so I think what's important is to think through those people, who those people could be, and have offers that relate to each one. Like, I don't think having five days of all low ticket digital downloads is unless you're just like an E commerce digital download shop, you know. Like, I just don't think that that would be the right fit. So it's about playing with price diversity as well as offer style diversity. Like some of these things can be fully digital download. They could be group programs. They could be done for you, services. They could be coaching, you know, they could be any type of thing. Does that make sense?

Totally and actually, I'm hearing this differently when you're saying this right now. So I want to, like, share my interpretation, which is interesting. When you're thinking about your audience, what the way I'm interpreting this is, like, I'm thinking about, what have they even seen from me? What have they maybe already been offered or know about in terms of their awareness of something that I do whether it's a particular product, and in my case, the program that I was selling for, like the last year has been retired and turned into something else, but it still has a very similar, like outcome. So that's what I'm thinking about. Like, how many people have actually seen that offer who might actually be interested in. Now, like you said, and they have actually been thinking about it, low key to some degree, for months, if not even a year. And I think this is an interesting conversation to just expand a little bit into the whole buyer journey these days. And like sometimes, maybe we're frustrated as business owners who are selling programs online, because it's taking a lot longer to get people to jump into things. So I love this mix of like, low key, easy, yes, like products, programs, whatever, and like the stuff that you've been kind of breadcrumbing or sharing in different ways, even if it's been an evolution over time, and then like the top access level stuff too. Yeah, it sounds fun to deliver as like as the person making the sale, too.

Gemma Bonham-Carter: I totally agree. I it. Actually. I find every year this like re energizes me about my business and about my offer suite. And it couldn't come at a better time, because, you know, you want to kind of do that thinking and that reflection before going into the new year. So you kind of go into the new year with, like, the vision of, okay, this is what I want to offer. You know, this is feeling really good for me at this time in my in my business, and this is just kind of like the six weeks before, right? So you can, like, set things up and get things rolling. And in the case of pre selling something or filling slots for some more high level work that you might be offering, like, what a great way to start the year off with a bang. You know.

Yes, yes. That's so, so good and a really important point. And I totally agree it's interesting. Like, every black friday I have sold a planning workshop, like the next year planning, and I also, I sell it now, because I do believe you have to, you know, use your brain on this before you, like, turn into a chocolate, like a cookie over the Christmas solidly,

Gemma Bonham-Carter: is really good. Reality. We all turn into cookies.

We are going to turn into cookies and eggnog, or whatever we like to consume. And we need to think about our business strategically before, and even being able to back it up to pre Black Friday if we're doing these Black Friday sales, and thinking about what that looks like and and as you said that, I just realized that I have been doing that thinking for myself. So it feels even better to think about jumping into creating a five days of deals campaign. So do you want to talk a little bit about Black Friday in a box, too? And what's what people get access to when they jump in on that? Because there will be,

Gemma Bonham-Carter: yeah, yeah. It's a really like, affordable program that'll just hold your hand in executing this campaign. So there's a workshop that you can dive into and sort of understand the nuance of the strategy in more depth. That's kind of the main kind of component of the of the program. But then what we've done is created a campaign playbook that is literally like I was actually updating it yesterday, so all the students, I'm going to have to send an email to be like, go download the latest version, because it's like the mothership of like, all your entire campaign is gonna be organized from this playbook, and it's got all of your what you send when you send it, what you should be like, going on social media and talking about on Each day. We basically start the first week of November and run through the entire month for you of what you should be doing and when, and then new for this year. We also created an entire basically like a Google doc full of the emails that you need to send with the most like we tried to make it the most minimal plug and play possible. And we've given guidance on how you can take the templates we've given you and actually use chatgpt and be like, okay, here are my five deals. Here are the templates. Please go ahead and fill these in, and it'll spit back to your emails. And then, literally, you just need to take them and go put them into your email service provider. And then we've got more things. Like, we've got a special lesson on pricing, on automation, on, like, special additional tactics you can use if you have a small list. So like, yeah, if you have, like, less than 500 or less than 1000 people on your list, what are some of the ways that you can just go a little bit above and beyond to secure more sales that you can do when you have a bigger list? You know, there's just too many people. So yeah, it's, I think there's about like eight to 10 different kind of lessons inside the program itself, but the main things being the workshop, this campaign playbook, your emails all written for you. Oh, and we also have a template pack, so if people want to just also make like the social media and the graphics and the mock ups so much faster. It's a $37 add on bump at time of purchase, and it's literally the like the templates that I use. So if you go and like, scroll back on my Instagram to like my Black Friday sale last year in 2023 and you see all the images like those were pulled from our actual template Pack. So we give you the graphics that you'll need for, like, carousels, your Instagram, pin banner at the top, the graphics you need for your emails, etc, etc. Oh, and one other thing, start getting all excited now. The other thing that we are doing for this year that I actually haven't even announced to anybody yet, and I've got to start doing it, we just put the finishing touches on it, is I worked with a my favorite show it designer. So if you happen to be using show it as your like, landing page, website builder, we now have a template for your Black Friday sales page. So it's like a one click install the template, and then you just need to, like, literally, pop in your words. We showed you where to put them. You just, like, pop your words in about your five offers. You pop in your mock up of your five offers, and like we we've given you the Canva template to make that easy, and then it's done. So we're trying to make it like as fast as possible to prep the campaign at, you know, giving as many tools as we can to make it super straightforward and easy.

Oh my gosh. Well, I can't wait to go back and look at it again. Now I'm putting Black Friday planning on my list for next week. Perfect, as I knew we were having this conversation and that I get excited about it again too. This has been an amazing conversation. Is there any like bigger picture? Final piece of advice that you want to give to the entrepreneurs who are listening to this, who are like my listeners, they're growing various businesses in various industries, generally, like service providers, coaches, consultants and, course, creators as well.

Gemma Bonham-Carter: Yeah, I think the thing is, one of the biggest things is like just to stick with it. I think one of the reasons why I've been able to grow my business to the level it's at is that I just never let myself I never thought once that it wouldn't work out. So I just have always gone into it with the mindset that this will work, this will be successful. Maybe not every step I take is the right step, but ultimately, I am going down the path that I'm going to end up with the vision of what I hope to build, and that vision can change over time. When I think back to, like, my early days of like, what I used to write on I didn't really journal, but I had this jar, this, like mason jar, and I would write on little pieces of paper, like goals that I really or like things that I really wanted to have come to fruition, and I put them in the jar, and then every day I'd, like, pull one out and read it and be like, okay, like, I hope that happens, you know, and put it back in the jar, and I can sit here now, like, I don't know, six years later, and like, all of those things have happened now. And so I think that's the biggest thing, is to just keep going believe in yourself. Like, have that it's okay if you don't always feel confident. But like, the deep confidence in you that you can figure it out and you can make it work, I think, is so important for you know, being a business owner and and building, what it is that you hope to build and then also be like, nimble to the pivot when the pivot makes sense, you know? Because sometimes people can also, like, try the same thing over and over for a really long time, and at some point, sometimes you need to realize that you need to make a shift somewhere, and then everything clicks into place, and you're like, Oh, this is what I should have been doing the whole time. Or, oh, okay, this is the better path for me. So sometimes people can hold on a little too long.

Oh, that's all such good advice and great like, repeat that. Listen to that again. Okay, out of nowhere. I'm sure you get to ask this all the time. I Are you related to Helena Bobby Carter?

Gemma Bonham-Carter: I knew you were gonna ask that. I could just, I can always tell when it's, like, leading up to that, yes, she is my dad's, like, second cousin. So yes, we are related. Sadly, I have no, like, great stories of, like, hanging out with Johnny Depp or anything to report back. But she's pretty Yeah, she's pretty quirky, she's pretty cool. She makes good movies. And yes, yeah, we're related.

That is funny. I didn't know that I was like, but then also, it's such a unique last name, so of course, yeah,

Gemma Bonham-Carter: Yeah. I know if any of your listeners, like, ever meet another Bonham Carter, like, we're all related. It was like something like 13 generations ago where the Bonham and the Carters came together. It was like a land thing. So we've been Bonham Carter for a long time. So yeah, we're related. And you know what's funny, Kelly is like, definitely you are not the only one to obviously, I get asked in my personal life all the time, but like, even from a business perspective, it's so funny when I got my reports from Google of how people have found me, or, like, what the search terms are that people are searching with my name always in the top five is Gemma bottom Carter, related to Helena Bonham Carter always. I mean, I just need to, like, write a blog post about it or something and embed it into my site, because I'd get great SEO. Oh, there you go.

That's hilarious and amazing. And thank you so much for. Sharing all of your wisdom and your strategies and like we covered so much in this short podcast episode. So I hope that everyone is listening. Please go and connect with Gemma on her podcast and Instagram. Tell everyone where to come and hang out with you.

Gemma Bonham-Carter: Yeah, if you are into like, if you're a podcast listener and want to subscribe to a new show. It's called the course creator show. You can find it on whatever listener to listener you're using right now, and then come say hey on Instagram. I'm at Gemma.bonhamCarter, and as we talked about, I'll make sure that Kelly has the link for that free AI assistant, if you want to play with that too. And you know what? I'll also make sure you have the link for one of my hottest like freebies is a set of swipe emails from one of my six for your launches, so I'll make sure that's you've got that link too.

That's excellent. Thank you so much. Gemma!

Gemma Bonham-Carter: Thanks, Kelly.

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