We did that because we have a vision. That vision is to give podcasters what they need to understand their audience and to help them to understand that what they do to build or engage with that audience has to be measured, interpreted and acted upon.
As a precursor to many of the features that we’re building for Captivate, we continue to create more and more foundational features that all of our podcasters can enjoy at no extra cost.
I don’t believe in charging you more for “Advanced Analytics”. To me, it shows a lack of innovation on a brand’s part when that is the case, if the only thing you have to ‘sell’ is the data that, I believe, a podcaster has a rightful claim to, well that’s a sign of bigger problems.
That is why Captivate includes and will always include as much data as we can give you about your podcast downloads on every plan.
That way, we can innovate and give you the bedrock that you need to succeed.
So today, I’m delighted to share that all Captivate podcasters can enjoy complete passthrough data from Spotify’s analytics system – “Spotify” will now show within your analytics dashboard as a place within which people listen – pretty sweet, huh?!
But not only that, we’ve released a huge upgrade to the listening platform data that we give you as a podcaster. You can now see the listening platform, device and the operating system that listeners use to consume your podcast.
Listening App: Apple Podcasts, Overcast, Spotify, etc