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313 : Dean Kagan – Retooling your Amazon business to get greater growth
18th June 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:09:20

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I have watched Dean transform or as he says- retool his business over the last few years. He can show you can reflect, reset and set out on the right path. Oh, make sure it is the path for you. (not someone else’s)

Mentioned:

Deans FB Contact

Sponsors

Gaye’s Million Dollar Arbitrage List

Solutions4ecommerce

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             [00:00:00]               I’m excited to talk about my sponsors today, Gaye Lisbey’s million dollar arbitrage group. Amazing, amazing group. This is a teacher. This is Gaye, she was a teacher. She is a teacher. Still. You need to learn. This is the type of environment you want to be in because she’s going to help you understand why, and I think that’s the hardest part of this business is understanding why. Why is the red one popular when the green one isn’t? Well, there’s usually a reason and what gay does is probably parse that better than anybody and she’ll explain the reasons for those things. I think that’s really powerful. Yes, she puts out a list. You’re going to get a good use of that list if you get in the group. Now here’s the deal. The group isn’t always open, right? So you get on the waiting list and you can join the waiting list through my link.

Stephen:                             [00:00:46]               I’m doesn’t cost anything to get on a waiting list and if you like her service, which I find that most people do that, that’s why there’s not so many openings. Um, you’ll be with her for a long time. And so it’s amazing freedom.com. She’s part of Andy Slam. It’s group amazing freedom.com. Forward slash momentum. And you’re going to get in the waiting list. That’s all I can get you on right now. You can use my name and see if that gets you anywhere. But what I like about in the uh, what I like about what they teach in that group or the things that are going on, you know, the current things. I’ve seen a lot of stuff going on about stores going out of business. Well here’s where an opportunity is, here’s why you want to do this. Hey, be cautious about this, you know, with toys r US coming out, you’ve got to think about this and that’s the learning that you need to do.

Stephen:                             [00:01:30]               And Gay is better than anybody else I’ve seen. So I’m amazing. Freedom Dot com. Forward slash momentum will get you to the waiting list. Then hopefully we can get you in the group and then you’re going to see me in there. And uh, we can chat anytime you’re ready. Karen lockers. Group solutions, the number for ecommerce solutions, four ecommerce.com, forward slash momentum. It’s going to save you 50 bucks. Karen’s our account manager. We recommend her to everyone because she’s done so well for us. I mean that’s quite frankly the reason we’ve been paying her for last few years, but she’s become an important part of our team. Her and her team are so involved in our account. I just see the emails coming back and forth, hey, we did this for you. I just saw two listings today. I’m like, wait a second. Why did they show up?

Stephen:                             [00:02:09]               I didn’t put any listings up. They got a. They got a set off to the side by Amazon and they reactivate them for me. You know what I mean? That’s the stuff that just happens when you have a strong team and I can’t recommend Karen enough if you use my code. Momentum. Karen pays me. I don’t want to hide that. Of course we all know that, but you’re going to save $50 and it’s a great opportunity to really, really build out your team with somebody you can trust. It’s why I recommend them. So solutions four ecommerce solutions, the number four e-commerce dot com, forward slash momentum. It’s going to save you $50. Oh, and by the way, she’s going to do an inventory health report. Why is that important? Well, guess what fees are going up. Is your inventory health number declining like ours is?

Stephen:                             [00:02:57]               Well, here’s why and what they can do. What I like is I get a spreadsheet from them and it says, Hey, here’s a bunch of inventory. Here’s what we recommend. And I’m like, Yup, refund. I mean delete a return to us, blah blah blah, whatever it is and it’s or destroy and it just happens. That’s what I like. The other thing that I have Karen helped me with a lot is creating new listings. You know, we do a lot of the research ourselves. We upload our images and then boom, magically the listing goes live and I don’t have to worry about it. Those are the services that Karen offers. CanNot recommend her enough solutions. Four ecommerce.com forward slash momentum. Save 50 bucks. Use My code. You save $50 a month every single month and it’s a great service. Plus you get that free inventory health report. I think it’s a really powerful way, so I can’t.

Stephen:                             [00:03:45]               I’m so excited how many people have been joining her because I see it and I’m excited because the messages I get from people saying, hey, this is great. I finally feel like I can focus on something else because Karen and her team are watching this for me and you know, I highly recommend her. Next up is scale a lambs and scope and we’ll set it wrong. It’s, it’s amazing. I mean it really is amazing when you sit back and think about, hey, I want to get this product up and it similar to this product and that’s what that product does well. Well therefore, if that product as well, they have the right keywords, they’ve chosen things correctly, so guess what? You scope and you could see all that stuff and that’s what the most powerful thing in the world is to copy somebody who’s done it right.

Stephen:                             [00:04:28]               That’s what you want to. You want to take advantage of that, right? I mean, it’s fair to see and so therefore you can take and apply it to your listing and immediately get that same benefit. That’s what scope does for me. Sellerlabs.com, forward slash momentum. It’s going to save you $50 on the service. Oh, by the way, it’s free to try, so sign up, try it and say, oh, this is how it’s done. Boom, and then you’re going to. The light’s going to go on and you’re going to be like, man, I can get my products out there. I just can’t wait. Can’t wait. So we’re labs.com forward slash momentum. The other day I bought another domain. Yes, I bought another domain. It’s almost like A. I’m admitting guilt, but it’s because I had an idea and it was something that was a pretty good idea I think is going to go pretty far.

Stephen:                             [00:05:18]               And so what do I do? I go to try Godaddy.com forward slash momentum and save 30 percent. So domains aren’t very expensive. You get a few services, it adds up a little bit and I usually buy three years. I usually by privacy, by the way, I recommend that to buy that, you know, it’s not that much money, but when you can save 30 percent it makes it that much sweeter and it makes it easier when you’re buying domains and especially if you buy a bunch of domains. I am a domain collector and so I do tend to do that, but that 30 percent makes it a lot easier and I use go daddy because what I like is I can pop in and address I’m thinking and it’ll say nope, nope, could try this version or try this extension and then boom, there it is.

Stephen:                             [00:05:58]               Hey, you better hurry before it goes away and the right, you know, and so try Godaddy.com, forward slash momentum save 30 percent. Also want to mention about grasshopper. Who was that? Just talking to somebody the other day and they were like, Oh yeah, use this company called grasshopper. I’m like, Dude, did you buy it through my link and save 30 percent? Hello? No, they missed that. So save 30 percent. It’s try grasshopper.com. Forward slash momentum. No surprise there, but you’re going to save 30 percent and what the real cool part about that is they’re using it for their private label business and it gives them virtually a second phone on their current phone without having to get another number. They can make up a vanity number. They don’t have to go and do all the grief and signed loan contracts. Pretty easy stuff, and so if you’re creating a brand that you want to identify, you want to look professional, you want to look like a real company. Grasshopper is a great tool. It’s an app you put on your existing phone and boom, you now have a customer service to. You now have a sales department. You’d have a manufacturing division. You could forward it to somebody else. You can have it go to different voicemails, different departments, and it’s all included. So try grasshopper.com, forward slash momentum. Save 30 percent.

Cool voice guy:                  [00:07:13]               Welcome to the ECOMMERCE moment, didn’t gas, will we focus on the people, the products, and the process of ecommerce selling today. Here’s your host, Steven Peterson.

Stephen:                             [00:07:27]               Welcome back to the ECOMMERCE momentum podcast. This is episode 313. Dean Kagan. I love talking with Dean. I love watching Dean’s transformation. I’m fortunate enough to kind of have some inside track on dean in his life and Amazon I’ve, but watching them for several years. We’ve known each other for several years now, and I finally was able to get them on a, in an interview. I don’t think he would have done it three years ago. Um, and I think that’s fair. I think that’s cool because it wasn’t in that place and it’s not a place of success that I’m always looking for it. I liked the story. As you guys know, I love a story and Dean has a good story and his story is different today than when it was. Let’s get into the episode.

Stephen:                             [00:08:13]               All right. Welcome back to the ECOMMERCE momentum podcast. Very excited about today’s guest, uh, been chasing them for a while, trying to tame him, trying to get him to stay in one place. And it’s virtually impossible. He is everywhere. Dean Kagan, welcome dean. Thanks Steve. It’s true. You are, you are very. And don’t take offense to this. You’re very intense, very focused, um, and yet you’re everywhere. Is that, is that kind of you? That’s a pretty fair statement. Yeah. And, and, and it’s not a negative. It’s who you are. The thing that I appreciate about dean, his dean is very self aware of who he is and he doesn’t apologize for it. You’re like Jason t dot Smith. You’re not apologizing for who you. Are you aware of who you are? I think that’s healthy instead of pretending to be somebody you’re not agree.

Dean:                                    [00:09:03]               Oh, absolutely. I find that if I’m trying to be somebody that I’m not, that I’m, I make bad decisions.

Stephen:                             [00:09:10]               Me Too. I tried to be cool a few times. It didn’t work. You’ve met me. I’m not cool. I know it. I’m okay with that. I liked that. I’m not cool now. So let’s talk about Dino and dean in, during the Chicago area. Is that where you’re from or.

Dean:                                    [00:09:28]               Yep. I was born and raised here. And the only differences, you know, a lot of the people that live in Chicago, they kinda work their way out to the suburbs,

Stephen:                             [00:09:38]               but now Chicago is the suburbs. Right? Somebody just told me that they said Chicago is one of the most expensive cities. It just gets bigger and bigger. Yet there used to be nothing there.

Dean:                                    [00:09:48]               So there’s been a lot of transformation like 25 years ago. There was a lot of areas that were on the down and out and many of those areas that were you didn’t want to go to. They’ve are now the most exclusive areas.

Stephen:                             [00:10:02]               Oh, that’s funny. You know, I Chicago, like the United States murder capital of the world or something like that. Or a murder capital of the United States.

Dean:                                    [00:10:11]               Yeah, I think there’s been a number of burger places that got their start here at some point or another Burger Burger.

Stephen:                             [00:10:20]               Okay. I said murder. That’s not cutting that dude. We’re leaving at it. This is. This is. This is how men communicate. I say Burger or murder. You say Burger, right. So you didn’t eat your lunch, did you? I’m cutting into lunch time. I work out. See that’s what it is. You’re angry things. So. Alright. So Chicago is known for Burgers. What would they be known for? What Burger Company would have started in Chicago?

Dean:                                    [00:10:48]               Um, well they didn’t actually start here, but um, the very first model of a Mcdonald’s, you know, cool. When Ray KROC started is in a suburb of us desplaines.

Stephen:                             [00:11:00]               Okay. So that was there. All right. On the other famous burger joints there.

Dean:                                    [00:11:04]               Not that I can think of off the top of my head. Not that people would be familiar

Stephen:                             [00:11:08]               move from burgers to murders, murders two murders. But I did, I just heard that though that Chicago and I’ve been in...

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