SEASON: 4 EPISODE: 23
Episode Overview:
In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers.
Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is my guest, Jason Kramer.
Guest Bio:
Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in B2B lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses.
In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process.
Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success.
Resource Links:
Insight Gold Timestamps:
02:56 I built a business for 16 years helping service based businesses with branding, web development
04:52 If they get a no or a maybe they don't know what to do
06:31 Education comes in a different form depending upon the business
07:14 The flip side of nurturing is about the engagement
08:39 What you have to really consider is how long the typical sales process is
10:05 The nurture part
13:34 There's often a misperception
16:50 The CRM Fit Assessment
18:18 How good is the support
21:32 What are the pain points you're having now
23:35 Pipeline leakage, you talk about as a common CRM challenge
25:51 I’m a really big proponent of creating automated reminders for salespeople
26:40 The silos within organizations and companies
28:00 If they're logging their activity in the CRM….
30:54 If I don't find that in my initial call with a prospective client, we probably won't work together
33:05 Afterthelead.com
Connect Socially:
LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
FaceBook: https://www.facebook.com/cultivize/
Twitter (X): https://x.com/cultivize
YouTube: https://www.youtube.com/@CRM-advisor-implementor
Resources: https://cultivize.com/learnmore/
Email: jason@cultivize.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
