https://www.youtube.com/watch?v=TbNVLFs6TKM&t=1565s

Trish Serratore is the Senior Vice President of Communication at ASE

She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE

Mark Murphy is the Lead Technician at Dynamic Automotive, Frederick, MD. Links to Mark's previous episode HERE

Bryan Stafford is an ASE certified L1 Advanced Level Specialist technician and current mentor at Parkway Automotive in Little Rock, Arkansas. Link to Bryan's previous episode HERE

Key Talking Points:

• ASE Certification verifies skills and knowledge- quality auto repair Becoming a Master technician- going from hobby to job to career
• You need a license/certification to work at a salon but not for auto repair?
• “Certification” is a higher standard than “licensure” - ASE doesn’t want a tax on an industry that often comes with “licensing.” 
• Show customers your value of master technicians and your shop is where they can find quality automotive repair - makes technician, owner and customer proud
• Don’t make excuses or fear of failure as to why you’re not getting certified
• 2 years experience requirement prior to testing 
• Many shops pay for certifications/bonuses
• Research shows certified technicians have a longer tenure in shop and higher repair statistics 
• Build a culture open to training and investing in employees and new hires/apprentices 
• ASE.com- full of helpful practice tests and videos 
•  ASE testing questionsIndustry experts write the questions
• Distractors- you can identify the correct answer within the 4 choices
• ASE renewal app on a smartphone- recertification for A1-A9Certified prior
• Receive test questions monthly 
• Recertification at the test center is good for 5 years but with app, you can continue to be extended 
• Support through the app- chat function, ASE Facebook page

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