In our opinion, Sponsored Brands paired with a well-designed storefront provide a unique opportunity for sellers to build a large brand presence while emotionally connecting with shoppers. It's been a while since we've touched on Sponsored Brands on our podcast, so Matt and I decided to revisit these ad types and share ways we're helping our clients connect more with their audience.
Key items we discussed include:
✅Sponsored Brands ad types
✅When to use each ad type
✅Key items to focus on when running Sponsored Brands video
✅Incorporating Sponsored Brands ads in your advertising mix
Getting people to your storefront is really the next step to connecting with shoppers who are more in the browsing phase or looking to purchase products repeatedly. Amazon Sponsored Brands makes these connections a lot easier while also protecting your brand.