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What Do Page Numbers Say About Your Business?
Episode 28010th November 2022 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:10:25

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In this episode, Tara talks about workbook page numbers and why they make a difference in the experience you provide for your customers. Page numbers are a small detail with a BIG message...

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:

1. NEED TO CREATE YOUR ONLINE COURSE?

Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 

2. ALREADY HAVE A COURSE?

Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT



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Transcripts

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Hey everybody, it's Tara, Brian, and you are listening to the

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course building secrets podcast. Whether you're a coach or a CEO,

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the success of your team and clients is based on your ability

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to deliver a consistent experience and guide them on the

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fastest path to results. This podcast will give you practical

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real life tips that you can use today to build your online

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experiences that get results and create raving fans. Why? So you

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can monetize your expertise and serve more people without adding

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more time for team to your business? If you're looking to

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uncover your million dollar framework, package it and use it

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to scale you're in the right place. Let's dive in. Hey,

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course creators Today let's talk about page numbers. Okay, so

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this is a small piece of your entire online program. But I

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want to talk about page numbers in your workbooks. Okay, so I

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was at a conference a couple of weeks ago, and one of my

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favorite groups that I'm a part of, and, and they had a workbook

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for the first time in for one of their live events. And it was it

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was awesome. I was like, Yes, I workbook. That's so exciting. I

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love workbooks, I love when people can follow along when

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they can do activities and take action and, and really start to

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apply with the you know, kind of what's being taught or what

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people are trying to share, right? So I love them. They're

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awesome. If you want a quick, easy way to enhance your

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program, add a workbook. However, one of the things

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that's super important is paying attention to the details. And so

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you we got this workbook it was great is 700 pages or something

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so substantial felt felt substantial. And you know, we're

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going along and you know, one of the speakers says yeah, so go to

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page, you know, data in the workbook, and you'll find this

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chart that I'm talking about. And everyone starts, you know,

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looking through their workbook and piece, you know, page by

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page by page, and all of a sudden, everybody sort of looks

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up. And there's the blank stare. And somebody calls out there are

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no page numbers. And so of course, this guy was, you know,

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frustrated and embarrassed and was just like, oh, okay, yeah.

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So they've they operate under the philosophy is 80%. Right. So

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everything is about 80% dialed in the the the 20%, which is the

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details and the polishing. And the just the the sense of it,

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having it be, you know, completely put together is that

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extra 20% that they just don't worry about, which is great. And

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I highly recommend that when you're launching your beta when

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you're launching your MVP, right? Your minimum viable

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product, it that is that is awesome, right? Don't over

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engineer, something that you're just testing with your audience,

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right. And so Absolutely 100% I agree with that at everything's

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80%. However, when you run your entire business off of an 80%

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Completion, meaning 80%, you'd only focus on the 80% not the

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kind of the the final or finishing 20% what starts to

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happen is your entire business becomes it just it just sort of

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loses that professionalism, it loses that, that final thing.

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And you know, at the end of the day, at a certain point in your

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businesses maturity, it looks like you just don't have your

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crap together, right. And you don't have the right team and

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you don't have the right professionalism. And, you know,

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if you're always missing some of those pertinent details, what

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else are you missing about people's business about solving

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people's problems around your service around the product that

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you sell? Right, there's just sort of becomes a perception

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that maybe you're flying by the seat of your pants, and the the

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service or the solution that you're offering to your

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customers, your clients isn't 100% correct or accurate? Right,

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which is a problem. I mean, kickstarted, like you're a

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surgeon and you go in and you're doing brain surgery and you're

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like, Yeah, well, you know what I took care of 80% the other the

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other 20% Like, I didn't really worry about that because I

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figured that, you know, at the end of the day, those are just

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you know, that's just the frosting is just icing on the

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cake. It's all good. Great. Well, okay, So what's the 20% of

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that brain surgery? That is not getting dialed in correctly,

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right? So at when you're learning or when you're in your

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beta, like, Sure, test often, and then tweak, test often and

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tweak. But here's the deal is when you get to a certain point

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in your business, if you're still operating at 80%, for

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everything that you're doing, it's going to start snowballing,

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right, it's going to start adding up. And there's going to

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be some critical flaws that are going to happen in your

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execution in your operations in your ability to serve, that are

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going to start making a huge difference, like an exponential

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difference in the success of your business. So when you look

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at this incident with a page numbers, is it super important?

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No, but I would argue that if you are paying somebody to help

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you create a workbook that that is table stakes, right? Like you

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have a header, you have page numbers, you have your

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copyright, you have kind of you know, your consistent branded

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experience. Those are table stakes, if you're paying

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somebody else to do the work, if you're just putting it together

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on your own, fine. But when you're again, at a certain level

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in your business, should you be doing that activity, is it the

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highest use of your time? No. So you need to be paying somebody

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else to do that. And if they're forgetting something as basic as

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page numbers, that's an indication that there's some in

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my opinion, that is in tell that your business isn't as dialed

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in, it's not as it's not operating optimally, where you

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can then grow and scale it, because there are things that

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are happening that are basics that are dialed in. So that's a

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whole different conversation. But but it actually is, this is

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a symptom of something bigger that's happening in your

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business. So you know, that that to me, tells me what's happening

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on the back end of their business. But again, different

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conversation. But when you're when you're paying attention to

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the details, when you are dialing something in, look at

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those, those pieces, slow down enough to look at those pieces.

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And if you don't, if it's not your expertise, if it's not

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something that you are wanting to do, then hire it out, have

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somebody else do it. So they remember the pieces, they

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remember the details, and then you get it dialed in. So it's

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not so much about the patient numbers, but it's really looking

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at, at what point in time do you need to get out of the 80% dial

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in that 20%. And most of the time honestly could be done with

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automation, or, you know, SOPs, right having standard operating

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procedures for your team. Or just, you know, hiring the right

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people, right. And so, a lot of times, when you're out of beta,

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when you're out of your MVP, it's time to start looking at at

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those details. So it can because it does become important. For

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some people, it's important right away. For other people,

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it's like, they give you the grace, to know that it's not

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perfect. But at some point, they want to see that those details

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are taken care of, and that they have the confidence that

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everything else that you're doing it you know, reflects that

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level of excellence of, of attention to detail, and of

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moving things forward. So especially if you are an

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education company, you should have the basics down and page

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numbers is absolutely one of the basics. So for those of you who

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have a workbook with no page numbers, go put your page

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numbers on it right now, and and get that get those kind of minut

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details dialed in will make a huge difference in the

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confidence and experience of the people that you're serving. So

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what your page numbers have to do with it, they have everything

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to do with it, because you can see where somebody is in the

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evolution of their business. And so if you are first starting

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out, worrying about the patient numbers, maybe not the 80% is

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perfect. The next time you do it, add in those, those details.

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So you have the pieces that do allow you have to use this as

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something that that is sustainable as something that

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you can use over and over and over again. Because at some

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point, you have to get to the point where you're not iterating

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and not just putting betas out there over and over and over and

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over again. Right because otherwise your business isn't

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going to grow. People aren't going to see that perhaps

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there's

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not a sustainable business underneath all of the marketing

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and sales that you're doing. And and looking at it from that

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perspective.

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So there you go. That is my course building. Tip for today.

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Look at the details, pay attention, do the 80% but very

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quickly pivot into that 20 After you have delivered that very

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first MVP, start to dial in that 20 Don't go back and create

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something new. start dialing in that 20 The details matter. All

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right, there you go. Enjoy the day.

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