Shownotes
In this episode, Melissa Parker, Amy Bartel, and Sara Abrecht join Carm Capriotto to discuss why women are the automotive industry’s “secret weapon.” The panel explores the concept of automotive hospitality, focusing on relationships, empathy, and customer experience as key drivers of trust, loyalty, and profitability.
They share how hospitality driven environments, strong listening skills, and hiring from service focused industries elevate the customer experience and strengthen shop performance. Sara also reveals data showing female-led shops achieve higher average repair orders, highlighting the business impact of communication and relationship building.
The conversation challenges outdated industry perceptions and calls for a shift toward hospitality centered operations, encouraging shop owners to embrace these principles and inspiring more women to pursue leadership roles in this evolving, people first profession.
Timestamps
(00:00:00) - Introduction and Guest Welcome (00:03:15) - Defining "Automotive Hospitality" (00:06:00) - The "Ritz-Carlton" Standard (00:09:45) - Men vs. Women: Fixers vs. Listeners (00:14:15) - Hiring Outside the Industry (00:18:20) - The Role of the Customer Service Rep (CSR) (00:21:00) - The "Anytime" Presentation (00:27:45) - The Financial Case: Women Drive Higher ARO (00:30:15) - The "Secret Weapon" & Workplace Culture (00:34:30) - The Household Decision Maker (00:37:45) - Rebranding: From "Trade" to "Skilled Career"
Melissa Parker, COO, Harrell’s Tire and Auto
Amy Bartel, Owner, Bartel's Auto Clinic
Sara Abrecht, CFO, Dynamic Automotive
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