I’m convinced that most podcasters are picturing Bob Ross in their head as they plan out their own live podcasting event. But no one wants that.
First, you’re not Bob Ross. And second, the final painting isn’t what was interesting about The Joy of Painting. It was the process of painting.
If the process of making an episode of your podcast is more fascinating than the actual produced episode… well then.
We shouldn’t draw too much from the live taping of TV shows. Why? Because people are watching the taping of a program designed to be consumed live or as if it were live. People who watch at home have almost the exact same experience as someone who's watching live. Sure, the live audience gets to see the set breakdowns and such during the commercial breaks, but beyond that, it’s largely the same experience from the audience perspective.
It’s critical to understand that these events work because they are something more than just a live taping of a podcast. That's boring. That's really boring, and I apologize for all the times I’ve done that in the past. No wonder so few people (if any) ever showed up.
The best way to put on a live event for your podcast is to capitalize on what you’ve built with the podcast and then build out an amazing event around that.
So all of this week, I'll be talking about things you can do with your podcast that are not podcasts or just the lazy repurposing of your content or your processes. Instead, these ideas will be of value to your current listeners and might actually bring in new people.
Have you put on or attended a great live podcasting event? Tell me about it in the comments here. Or you can go to Flick.group/podcastpontifications and start the conversation over there.
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