Planning and scheduling content for your various social media platforms can be one of the biggest challenges in digital marketing. Will it get high engagement? Will it reach enough people? How many emoji's should I add in the copy to get the most likes? There's only one way to find out and that's to test and test again until you find the magic formula. But come one, who has time to do that when they're running a business? That's where this week's guest comes in...Scott Ayres is the guy who literally tests everything for you. If you want to know how many tweets are too many tweets then Scott has the answer! Let's dig in and find out the best and most efficient ways to test, test, test...