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296 : Kerry Lipp – Part two of Lipp Brothers interview on what it takes to create a lifestyle business in a lifestyle business
19th April 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 00:55:14

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This was a great opportunity to see the business through a younger brothers eyes. You know what, life looks pretty good from his view. I think that Mitchell has created an environment where each individual can still be themselves yet contribute immensely to the greater good. It’s almost like they both have created a lifestyle business within a lifestyle business.

Mentioned:

Kerry’s Facebook Contact

Mitchells previous interviews :

#57#123#163

Dale Selmeyer Prep Center

Rocky Mountain Reseller Conference– Use code momentum25 to Save $25.00 off their lowest current offer. Price goes up 4/1/18

Sponsors

Gaye’s Million Dollar Arbitrage List

Solutions4ecommerce

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             [00:00]                     I’m excited to talk about my sponsors today, Gaye Lisby’s million dollar arbitrage group. Amazing, amazing group. This is a teacher. Gaye was a teacher. She is a teacher. Still. You need to learn. This is the type of environment you want to be in because she’s going to help you understand why, and I think that’s the hardest part of this business is understanding why. Why is the red one popular when the green one isn’t? Well, there’s usually a reason and like gay does is probably parsed that better than anybody and she’ll explain the reasons for those things. I think that’s really powerful. Yes, she puts out a list. You’re going to get use of that list if you get in the group. Now here’s the deal. The group isn’t always open, right? So you get on the waiting list and you can join the waiting list through my link.

Stephen:                             [00:46]                     Doesn’t cost anything to get on a waiting list and if you like her service, which I find that most people do that, that’s why there’s not so many openings. Um, you’ll be with her for a long time. And so it’s amazing. Freedom Dot [inaudible], she’s part of an anti slamon’s group, amazing freedom.com. Forward slash momentum, and you’re going to get in to the waiting list. That’s all I can get you on right now. You can use my name and see if that gets anywhere, but what I like about it, what I like about what they teach an ad group or the things that are going on, you know the current things. I’ve seen a lot of stuff going on about stores going out of business. While here’s where an opportunity is, here’s why you want to do this. Hey, be cautious about this. You know what? Toys r US coming out, you’ve got to think about this and that’s the learning that you need to do and gay is better than anybody else I’ve seen.

Stephen:                             [01:31]                     So amazing. Freedom Dot com. Forward slash momentum will get you to the waiting list. Then hopefully they can get you in the group and then you’re going to see me in there and we can chat anytime you’re ready. Karen lockers, group solutions, the number for ecommerce solutions for e-commerce dot com, forward slash momentum. It’s going to save you 50 bucks. Karen’s our account manager. We recommend her to everyone because she’s done so well for us. I mean that’s quite frankly the reason we’ve been paying her for last few years, but she’s become an important part of our team. Her and her team are so involved in our account. I just see the emails coming back and forth, hey, we did this for you. I just saw two listings today on like, wait a second. Why did they show up? I didn’t put any listings up. They got a.

Stephen:                             [02:13]                     They got a set off to the side by Amazon and they reactivate them for me. You know what I mean? That’s the stuff that just happens when you have a strong team and I can’t recommend Karen enough if you use my code momentum. Karen pays me. I don’t want to hide that. Of course we all know that, but you’re going to save $50 and it’s a great opportunity to really, really build out your team with somebody you can trust. That’s why I recommend them. So solutions for e-commerce solutions, the number for e-commerce dot com, forward slash momentum. It’s going to save you $50. Oh, and by the way, she’s going to do an inventory health report. Why is that important? Well guess what fees are going up. Is your inventory health number declining like ours is? Well, here’s why, and here’s what they can do.

Stephen:                             [03:00]                     What I like is I get a spreadsheet from them and it says, Hey, here’s a bunch of inventory, here’s what we recommend. And I’m like, Yep, re refund. I mean a delete a return us blah blah blah, whatever it is. And it’s are destroyed and it just happens. That’s what I like. The other thing that I have Karen helped me with a lot is creating new listings. You know, we do a lot of the research ourselves. We upload our images and then boom, magically the listing goes live and I don’t have to worry about it. Those are the services that [inaudible] offers. Can’t recommend her enough solutions for e-commerce dot com, forward slash momentum. Save 50 bucks, use my code. You save $50 a month every single month and it’s a great service. Plus you get that free inventory health report. I think it’s a really powerful way, so I can’t.

Stephen:                             [03:45]                     I’m so excited how many people have been joining it because I see it and I’m excited because the messages I get from people saying, hey, this is great. I finally feel like I can focus on something else because Karen and her team are watching this for me and you know, I highly recommend her. Next up is scale solar lamps scope. Then we’ll set it wrong. It’s amazing. I mean, it really is amazing when you sit back and think about, hey, I want to get this product up and it’s similar to this product and that’s sell that product does well. Well therefore, if that product does well, they have the right keywords, they’ve chosen things correctly, so guess what? You scope and you could see all that stuff and that’s what the most powerful thing in the world is to copy somebody who’s done it right.

Stephen:                             [04:28]                     That’s what you want to. You want to take advantage of that, right? I mean it’s, it’s fair a to c and so therefore you can take and apply it to your listing and immediately get that same benefit. That’s what scope does for me. Sellerlabs dot [inaudible] forward slash momentum. It’s going to save you $50 on the service. Oh, by the way, it’s free to try, so sign up, try it and say, oh, this is how it’s done. Boom. And then you’re going to see the lights going to go on and you’re going to be like, man, I can get my products out there. I just can’t wait. Can’t wait. So are labs dot [inaudible] forward slash momentum. The other day I bought another domain. Yes, I bought another domain. It’s almost like A. I’m admitting guilt, but it’s because I had an idea and it was something that was a pretty good idea.

Stephen:                             [05:17]                     I think it’s going to go pretty far and so what do I do? I go to try go daddy.com forward slash momentum and save 30 percent. So domains aren’t very expensive. You get a few services. It adds up a little bit and I usually buy it three years. I usually buy privacy by the way, I recommend that to buy that, you know, it’s not that much money but when you can save 30 percent it makes it that much sweeter and it makes it easier when you’re buying domains and especially if you buy a bunch of domains. I am a domain collector and so I do tend to do that but that 30 percent makes it a lot easier and I used to go down because what I like is I can pop in an address I’m thinking and it’ll say nope, nope, try this version or try this extension and then boom, there it is.

Stephen:                             [05:58]                     Hey, you better hurry before it goes away and the right, you know. And so try go daddy.com forward slash momentum save 30 percent. Also want to mention about grasshopper, was that just talking to somebody the other day? And they were like, Oh yeah, use this company called grasshopper. I’m like, dude, did you buy through my link and save 30 percent? Hello? Know they missed that. So save 30 percentage, try grasshopper.com forward slash momentum. No surprise there, but you’re going to save 30 percent and what the real cool part about that is they’re using it for their private label business and it gives them virtually a second phone on their current phone without having to get another number. They can make up a vanity number. They don’t have to go and do all the grief in sign loan contracts, pretty easy stuff, and so if you’re creating a brand that you want to identify, you want to look professional, you want to look like a real company. Grasshopper is a great tool. It’s an app you put on your existing phone and boom, you now have a customer service or you now have a sales department, didn’t have a manufacturing division. You could forward it to somebody else. You can have it go to different voicemails, different departments, and that’s all included. So try grasshopper.com, forward slash momentum. Save 30 percent.

Cool voice guy:                  [07:13]                     Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of e-commerce selling. Today. Here’s your host, Steven Peterson.

Stephen:                             [07:27]                     Welcome back to the e-commerce momentum podcast. This is episode 296 carry lip lip brother of Mitchell Lip, Aka Harvey Specter Mitchell lit. I’m Kari is Mitchell’s younger brother and I’m, Carrie’s got a story of his own and it’s a pretty neat story. Um, I like, I like the fact that this is a family and it wasn’t like they weren’t close, but they were apart couple hours apart. Normal family stuff, right? People grow apart, they each take jobs and they move on with their lives and to be brought together because of their e-commerce business. And now it’s in their blood, both of them. Um, it’s funny when Mitchell talks about, I mean it’s his partner no doubt in my mind. When Carrie talks about Mitchell, it’s his partner. It’s not a boss, it’s not a his brother. It’s they like, it complemented each other so well and it’s just so cool to see that.

Stephen:                             [08:31]                     Now a couple of things, you know, ah, Kerry says sometimes it’s great. They get along so well because he’s on the road so much, you know, so that does make sense, right? Sometimes you can be together too much and he can just get out and do his thing, but secretly he likes to please his brother and when he hits the numbers, boom check, he’s pleased his brother and his brother has a little sway in his step because he knows his other brother is helping him. I, and to me, that’s, that’s the relationship you want. How do you find those type of people that’s not blood related? We get into some of that. There are some clues and there are some things that you know, uh, we do get to and I don’t want to miss this. I’m looking for somebody who has been working at a place for a long time who knows that there’s really no place for them to go who works abnormal hours, used to work at nights and weekends, kind of one of those, whatever it takes.

Stephen:                             [09:23]                     If you could take them out of that environment and give them security, but in a place where that sometimes it’s feast or famine or we’re going to have to work 12 hours a day, we’re going to have to go and yeah, it’s unreasonable. But then the downtime is just as unreasonable and you get to kind of set your own things. Carrie talks about the things that are important to him. Um, and I think these are all clues that you could be looking for if you’re looking to find that person because I think most of us are trying to find that person that you can have the trust that Harvey and Mitchell have and I just, it’s such a cool story to hear and it’s neat to see him step out on his own. Let’s get into the podcast. All right. Welcome back to the e-commerce movement and podcast. Very excited about today’s guest as hopefully a listeners just listened to his brother’s interview prior to this one, and his brother has been on a bunch of different times and it’s very cool to listen to him describe. Has his business has built one piece of the business that’s been consistent and he’s talk fondly about it. Who’s the key to his success is his brother Kerry Kerry lip. Welcome Carrie.

Speaker 4:                           [10:29]                     Steven, thanks for having me on.

Stephen:                             [10:31]                     You know, as I mentioned, I just had Mitchell on our harvey specter as other people. He uses that name. Um, you don’t have a secret name by the way to you?

Speaker 4:                           [10:39]                     Not really, there’s no, I don’t, I’m just curious.

Stephen:                             [10:42]                     Wait, there is a name

Speaker 4:                           [10:44]                     I used to dabble in some writing until I had a pen name for awhile. It was a little goofy, but uh, I abandoned that

Stephen:                             [10:49]                     a couple years ago. Yeah. But you did more than data. We’re going to get into that because you’re a writer and I’m, I’m intrigued by that, uh, here that um, but anyway, so we had Mitchell on and Mitchell talk very, very fondly about the relationship that you guys have developed, um, because it’s definitely closer than a brother relationship and that’s very cool to hear. So I’m, I’m very excited about getting into that. So let’s go first back, um, the way back or what were you going to do? What was, what was your thing when you were in high school? Were you going to be a writer? I mean, was that your thing?

Speaker 4:                           [11:22]                     I mean, yeah, but I didn’t really act on it for like 10 years, so, uh, you know, how bad did you really want it? Um, I don’t know. I wanted to go to college. I went to as a undecided major because I know all these people who would say I’m going to button and then their junior year they changed their mind and they’ve wasted a lot of time in credits. So I went in undecided and I just spent some time looking at some different stuff before I found something I liked.

Stephen:                            

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