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How To Set Up An Effective E-Commerce Store - with Anna Heneback
Episode 8315th October 2021 • Bring Your Product Ideas to Life • Vicki Weinberg
00:00:00 00:45:58

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Anna Heneback is an E-commerce Consultant working with SMEs to sell more online, with 15 years of industry experience from Net-a-Porter and H&M who shares her top tips and strategies for getting the best performance from your E-Commerce store.


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Today on the podcast I'm talking to Anna Heneback, an e-commerce consultant about how to set up and boost your e-commerce store.

We cover everything from which platforms to use, what to consider, the functionalities you need to include, and how to improve your online sales performance. It includes a fantastic tip, about how to keep your site updated and relevant. It is so simple and something I would never have even considered doing!

Listen in to hear Anna share:

  • An introduction to herself and her business (01:17)
  • The best platforms to build your e-commerce store (01:40)
  • Why Shopify is often underrated by Web Designers (03:08)
  • The features you need on an e-commerce store as a pose to a website (07:01)
  • Some great extras to consider including on your e-commerce store (11:04)
  • The best ways to present your products (including THAT tip!) (17:50)
  • How to improve your conversion rate (27:38)
  • Common problems and how to avoid them (36:36)
  • Her number one piece of advice for product creators (40:19)
  • Ways that you can work with Anna (44:26)


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