This episode is the second to come in our mini-series lining out Amazon advertising fundamentals.

Now that you've got your ad types and targeting types dialed in, how do you tie that to overall strategy?

In this episode we'll focus on our key campaign strategies including funnel strategy, primary campaigns, ranking campaigns, brand defense, ASIN defense, and a couple of backup's to earn extra brand visibility.

The next episode in this series will walk through how to structure your campaigns to implement all of the strategies we touched on today. Stay tuned!