Cara is a branding specialist with 13 years of experience who has created over 60 brands for entrepreneurs and small businesses and helped hundreds more via branding workshops. Having worked with both national brands and early-stage start-ups, she says she firmly believes that every small business can use the same techniques as household names to establish themselves.
Today I’m talking to Cara Bendon, a branding specialist, who's passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves.
We discussed what branding is, why you need it and what the benefits of good branding are. We discuss the pros and cons of Canva, why using a graphic designer doesn’t have to be really expensive, and the intricacies of colour psychology and naming your business. Cara is incredibly knowledgeable, and this is a must-listen if you are at the start of your product-based business journey.
Listen in to hear Cara share:
An introduction to herself and her business (01:27)
An explanation of what branding is (02:17)
Why your brand is important (06:25)
How the right branding can elevate your product and it’s price (15:53)
When to start thinking about branding when you are creating a product (23:26)
Why branding doesn’t need to be expensive, and the benefits of investing (25:50)
The bare minimum of things you need for your brand when you start out (30:04)
Why you shouldn’t always just choose your favourite colour (36:50)
The differences between branding for products and services (41:13)
How to make your brand and product more visible on Amazon (48:01)
How to get the best out of Canva (56:53)
The resources that Cara has created to help you in the early stages of branding (1:02:22)
Her number one piece of advice about branding for product creators (1:04:54)
Cara is giving a 20% discount on all services at www.brandingmadesimple.co.uk to Bring Your Product Ideas To Life podcast listeners. Just use the code VICKI2020 at checkout.