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You Can't Master Podcasting With A Hack Mindset
Episode 926th July 2021 • Podcast Pontifications • Evo Terra
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Evo Terra:

Good news!

Evo Terra:

It's easy to start podcasting.

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Real news!

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It takes practice and study to become a true professional.

Evo Terra:

Anyone can do it.

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But few will make the commitment to master the craft.

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Buck the trend.

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Today's episode is brought to you by the Advancing Podcasting

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community at advancingpodcasting.xyz.

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Because why would I do anything?

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It's a special community just for listeners and readers of

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Podcast Pontifications and it's populated by like-minded working

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podcasters just like you who also want to make podcasting better.

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You're already listening to the show.

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So why not extend the conversation and your influence

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on the future of podcasting?

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Join us today at advancingpodcasting.xyz.

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

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Surgeons aren't only trained in how to hold a scalpel properly.

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Musicians aren't trained only on how to pluck notes on a guitar.

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And writers don't just study the alphabet or take How to Type classes.

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You know this.

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I know this.

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Because these are professionals and we know that these professionals, like

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doctors and musicians and writers and podcasters, all study their craft.

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Because like any other profession, these people are professionals.

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And they treat it as such.

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They can't pick up just a handful of knowledge here and

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there and say, I've got this.

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And I think we podcasters should be adopting the same philosophies about that.

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See, it's not enough simply to know proper microphone technique.

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How to talk into your Yeti, I suppose.

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Or that -16 is the right number of LUFS.

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It's true.

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But you need to know all of that, yes, without a doubt and lots more things,

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but those lots more things are legion.

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A lot of people, either in podcasting for the first time, or who've

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been doing it for a while, kind of forget about, or prefer not to

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think about all the other aspects.

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But reality is, while it's easy to get started with some pieces of

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knowledge you gleaned from various places, it will only get you so far.

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And to become a pro you've got to go further in your study.

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You've got to really study the craft of podcasting.

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Now, I see this happen a lot of times when professionals from other media jump into

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podcasting and that's fabulous because if, in fact, that is you and you've been

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on the radio or TV, or you've made films, or produced other sorts of things, you

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are already ahead of the game because you bring skills with you to the table.

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But you've got a lot more to learn.

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Let's just take radio for a moment.

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If you are used to producing audio content already, great.

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You probably will outedit, outengineer a lot of the other

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people that are in podcasting.

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But there's more to podcasting than just audio production, for example.

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You gotta write!

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We're talking episode notes, we're talking articles, we're talking social copy.

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Graphics have to be designed for the show itself, for the individual

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episodes, for the website, for the social media platforms.

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And there's building out that website.

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There's marketing the show.

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Then there's liaising with other podcasters out there.

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Business planning.

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All of that.

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Podcasting is still - there's a lot that goes along with it.

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If you're doing a solo, you have to master all of these techniques.

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You can't just be good at one or two of them.

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I suppose you could and then hire some firms out, but to really

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learn this and to really know it completely, you have to go study.

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If you're part of a team, that's fantastic, they can help you do that.

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But all of it has to be done.

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One of the best things you can do for yourself is have

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an understanding of all of it.

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You don't have to be the best at all of it, but you need to understand it deeply.

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And you need to be able to jump in in a pinch and do something.

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If you can.

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It all has to be done well.

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The full, encompassing piece of podcasting, it all has to be done

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well if you truly want to call yourself a professional podcaster.

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So where do you learn all of this stuff?

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What can you do?

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And I get it, you're asking that question.

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Look, there are a lot of professionals out there who've built

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curriculum that encompasses the full, wide breadth of podcasting.

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It's not How to Get Started Podcasting.

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That, by definition, is not comprehensive.

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But there are people, are professional podcasters who've built curriculum around

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the entire art and science of podcasting.

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There are coaches, there are podcasting coaches who've been

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doing it this for years who really, truly have mastered the art.

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They give one-on-one, sometimes even apprentice-level, training for people.

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And yes, you can do it through reading lots and lots of material.

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You have to be very discerning because not all material printed or posted on

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the internet is even close to accurate.

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But you can learn this on your own.

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You just have to be very discerning and you don't really

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have a path or a guide to follow.

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But there are lots of ways to do it.

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I'm not making a recommendation of which one you should do.

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I am saying, however, if you want to call yourself a true professional

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podcaster, you have to know more.

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You can only hack your way through so far.

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At some point, you're going to need a guide, whether that's a person

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or a list or something else to help you get to where you want to go.

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You know, there is that old saying that oftentimes is just boiled down

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to the last part, but I'm going to say the whole saying for you.

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And that is, "If I've seen farther than others it's because I stand

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on the shoulders of giants."

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So, learn from those who came before, learn from the tools and techniques

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and mentality that's out there already, and make something better in the end.

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Oh, and by the way, no, this does not mean I'm about to start a

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comprehensive podcast training program.

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Though, I do get that question quite a lot.

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So I don't know, maybe I should rethink that at some point in time in the future.

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But not today.

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Not today.

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It's enough for me to give you these pearls of wisdom, and you can go do

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something with them on the other end.

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At any rate, if you got any value out of today's episode, you can

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give me some value in return by going to BuyMeACoffee.com/evoterra.

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That's it!

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I shall be back tomorrow with yet another Podcast Pontifications.

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Cheers!

Evo Terra:

Podcasts Pontifications is written and narrated by Evo Terra.

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He's on a mission to make podcasting better.

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Links to everything mentioned in today's episode are in the notes

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section of your podcast listening app.

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A written-to-be-read article based on today's episode is available

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at podcastpontifications.com where you'll also find a video version and a

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correct, both created by Allie Press.

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Podcast Pontifications is a production of Simpler Media.