We're back! We've a new name, new artwork and a new intro/outro (although the tech has defeated me so it isn't as I would like...)

In this episode I'll be talking about why I've rebranded, the reason for the recent break and what you can learn from it

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/blog

Follow us at https://www.instagram.com/beyondthekt

Email sayhello@beyondthekitchentable.co.uk

Welcome to the beyond the kitchen cable

podcast, the podcast for entrepreneurs

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and small business owners that want

to build a successful business.

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I'm Marie, a website,

designer and strategist.

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And I'll be sharing simple and

actionable website tips, marketing

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strategies, and ideas to help

your business run more smoothly.

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So let's get started.

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Hello, and welcome to episode 106 of

the beyond the kitchen table podcast.

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Now you may have noticed that

there hasn't been a podcast for a

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few weeks, or maybe you haven't.

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We always assumed when we miss

a podcast episode or we miss

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emailing our list, or we have a

break from posting on social media.

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The people are waiting for us

and notice when we're not there.

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That's not always the case.

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But in any event I'd like to thank you

for coming back and for bearing with me.

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There were two reasons for

the break in the podcast.

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There is the excuse and the real reason.

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And I'm going to come onto those shortly.

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I'm going to be very honest about why.

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Running a business is hard work and it's

not always all sunshine and rainbows

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or whatever the right phrase is.

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You might have also noticed

that the podcast has a new name.

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It's got a different introduction.

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And a different outro.

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If you listen to the end.

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It's also got a new cover.

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Yes, it has been rebranded.

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The rebrand is the excuse.

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If you like for the podcast break.

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I've been meaning to

rebrand for some months.

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It was certainly something I

intended to do over the summer break.

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And I did think episode

number a hundred or 101.

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Really good time for a rebrand.

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But I just didn't get around to it.

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So why rebrand?

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Well, the podcast is now two years old.

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I know time flies and it felt like

a good time to have a freshen up.

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The main reason though.

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Is that I fallen out of love

with the name, the website coach.

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It doesn't really describe the podcast

and it doesn't tie into my brand name.

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I'm not intending for the

podcast to change beyond that

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new name and visual look.

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Then we'll still be solo episodes

for me talking about website tips.

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Marketing and other things to do

with running a small business.

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There will also still be

guest interviews with others.

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Who've run their own small businesses.

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So you can learn from what they have done.

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And I love those guest interviews.

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I think they're really important

to hear from other people.

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Let's talk about the name though.

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When I first decided to podcast

about two and a half years ago.

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I knew exactly who I wanted

the podcast to appeal to.

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And I knew the kind of things

that I wanted to talk about.

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I had a long list of topics and I've

still got a long list of topics.

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And I knew the kind of

interviews that I wanted to do.

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And none of that has changed.

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But the name was a sticking point.

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I paid for some time with podcast coach.

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And one of the things we

talked about was the name.

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I was keen to have the name website

in the title because I wanted to

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get found if anybody was searching

for podcasts about websites.

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To be honest, I'm not sure many people do.

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But I knew the marketing

landscape was too competitive to

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compete on the term marketing.

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So the podcast is, is more about

marketing than websites, but this

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is different to other marketing.

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Podcasts and that it talks

about websites more than others.

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Do.

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So I brainstormed with Kate and we

came up with key potential names,

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winning website and the website coach.

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And I did what lots of people

do when they're faced with

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a dilemma between two names.

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I did a poll.

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So I did a Poland, Instagram.

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And.

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My father was an Instagram voted

overwhelmingly for the website coach.

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I also did a poll in a small

coaching group that I was in.

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And yes, you guessed it.

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They voted overwhelmingly

for winning websites.

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Now.

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To be fair.

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When I did that poll, it

was a post in the group.

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And some of the people who

answered very early on, obviously

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went for winning website.

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And I think other people

just followed that.

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So I'm not sure it was necessarily.

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Quite so objective as the poll on

Instagram, which was, people didn't

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know what the people had voted for.

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Which is why I went for the website coach.

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Now.

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I'm not a coach.

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And I don't have any

ambition to become a coach.

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But this podcast does educate.

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Or at least that's the aim.

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I want to share things with you, talk

about things that make a good website,

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things which are really helpful for

your marketing and things, which

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empower you to make the most of your

website to build a successful business.

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And what do you call

somebody who does that?

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The podcast name I knew was one of those

decisions I could stay stuck on forever.

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And the podcast just wouldn't happen

or it wouldn't happen for ages.

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Or I could make a

decision and make it work.

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That is my new mantra in life.

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Make a decision and make it work.

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I can't remember where I first

heard it, but I really like it.

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So I decided to go with

website coach and make it work.

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I've had several conversations with.

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Other business owners

and coaches about it.

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And I know that the name could be better.

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The question then is

what should the name be?

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Well, I decided to go

with my business name.

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Beyond the kitchen table, because just

like my business, this is about building

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a business beyond the kitchen table.

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Is it perfect.

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No.

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Is it better?

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Well, it does tie in

with my business name.

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I seriously considered

around the kitchen table.

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As these episodes are

intended to be conversational.

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Like friends chatting over a cup of

tea and biscuits at a kitchen table.

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But I worried that that is too

similar to by business name

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and might lead to confusion.

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I might be on the kitchen table

or around the kitchen table.

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And I've just trademark my business name.

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I really do like it.

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And you can listen to episode 105.

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If you're interested in hearing

more about the trademarking process.

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So I have decided to go with beyond

the kitchen table and to make it work.

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And please tell me if you've

got any other ideas for a name.

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Please do let me know, because I am

open to rebranding again in the future.

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But not too soon.

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I promise it's not going to be a new.

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Name every single week.

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So that's my rambling excuse

for the break in my podcast.

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And a little bit about what's

going on behind the scenes.

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But do you want to know the real

reason I had a four week break?

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Yep.

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I thought you might.

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Like everybody else.

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I am human.

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And I only have so many hours each week.

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I don't have one of those time

machines, like Hamani Granger.

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That means that I can

repeat time to fit in more.

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I am fortunate and I recognize I'm

fortunate that my children are older.

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I've got one at university and

the others just started six, four.

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And they don't need as much of

my time as when they were little.

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My youngest now even

takes the bus to school.

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She has to leave really early.

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So my husband takes a, when he goes to

the office and I only have to pick her

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up from the bus stop in the evening.

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That's given me more time.

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I'm also fortunate to work from home.

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I don't have to spend time commuting.

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But I still have a dog that needs walking.

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A pile of laundry that doesn't do itself.

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Nor does the dishwasher fill an empty

itself and all the other chores that come

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with being a wife, a mum, and a homeowner.

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And alone, my children are older.

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They certainly still need my time.

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And I still worry about them.

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You know, they take up mental capacity.

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There are only so many hours in the

week and some of them are taken.

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And my days of working until the

small hours are well and truly over.

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I left that behind when

I left my corporate job.

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And working in investment banking,

believe me meant more than one

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occasion where I had meetings through

the night and into the next day.

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I need my sleep.

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Otherwise, I just can't perform.

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And this podcast takes a lot of time.

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I've also been very busy over the

last month or so with building client

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websites, I've had lots of discovery

calls and new clients booking

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in, which is exactly what I want.

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And I booked up well into January.

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I've launched and been

creating my SEO course.

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SEO may simple, which has

gone so well, so much.

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Great progress is being

made by those on the course.

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But I'm not just recording the modules.

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And also live coaching every week.

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And that takes time.

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And again, it takes mental capacity.

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There are lots of other things

I've been trying to do my

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business, other forms of marketing.

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So networking meetings, Instagram,

digital PR, and my own SEO.

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I've also been rethinking

how I work with clients.

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I want to make it quicker and easier

for my clients, as well as making

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things quicker and easier for me.

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I'll talk about that on another episode.

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I mentioned I'm fully booked.

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I've also got a couple of clients

whose websites would each be completed

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before the summer, but they weren't

because things happened to my clients.

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That's life.

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It often happens.

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And that means I'm actually at.

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Over capacity.

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Uh, bespoke website bills

takes a lot of hours.

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I can't just knock out a website.

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That's been delayed on a

free Wednesday afternoon.

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And I run this business

pretty much on my own.

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I know, I know I should add source more.

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But.

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It's hard to find the right people.

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People who are reliable

people who will do a good job.

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I am very picky.

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I have high standards and

that don't cost a fortune.

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I do have a VA who helps with my course.

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And she's amazing.

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I've also got a couple of developers

that I can outsource things to, which

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are particularly tricky so that I don't

have to do a lot of research into them.

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They do that for me.

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And I also work with a freelance web

designer who helps me with some websites.

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But she's not a clone of me, so I

can't just hand the website off to her.

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And there are parts of the process

that I will always do myself.

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As I said, there are only

so many hours in a week.

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I can't do everything.

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I'm human.

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Something has to give.

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And at the end of September.

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And October, I decided

that had to be the podcast.

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In two years, I've published 105 episodes.

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And I've missed just one

week in those two years.

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Publishing my podcast each week has

always been a must do for me because

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I know that consistency is important.

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But a 20 minute solo episode

takes me about four to six hours.

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I've got to outline it, record it.

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Edited and schedule it.

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That's a lot of time.

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And that doesn't include marketing it.

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Which to be honest, I'm rubbish air

because by the time I've scheduled it,

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I've just had enough of that episode.

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And whilst I love doing the podcast.

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I'm not convinced.

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It gives you the best return on my time.

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Way back in episode 47.

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So that's more than a year ago.

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I talked about the fact that a podcast

is not the client generating machine.

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I had been led to believe it might be.

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I don't know, maybe

I'm not doing it right.

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But in two years, I've had one client

tell me they found me through the podcast.

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Yes.

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Just one in two years.

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Now it's not quite that bad.

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I know many people who listened to

my podcast have found me elsewhere.

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They've met me at an event, a

friend has told them about me.

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They followed me on Instagram, et cetera.

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Then they start to listen to my

podcast and it's in regularly.

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And this podcast deepens

that relationship.

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Coming on every week.

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Keeps me top of mind.

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And I hear from so many of

you, how much you enjoyed the

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podcast and how helpful it is.

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So this podcast really

helps my marketing effort.

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It may not attract many

new people into my world.

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But it definitely builds

trust and keeps me visible.

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And I'm very grateful to everybody

who listens to this podcast.

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But those four to six hours

could be spent on other things.

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Kite work.

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We engineering my processes to

make my websites better and more

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efficient to create making it

easier and better for clients.

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More training.

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I'm always learning, going to networking

events to meet some new people.

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Out.

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You'd be pleased to hear that after

talking myself out of it for so long.

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And I've mentioned it a few times

on this podcast, I finally went

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to a chamber of commerce event.

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I'll talk about that on a future episode.

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Posting on Instagram.

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And if you're on Instagram, if you

follow me, you might've noticed

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I've been posting much more often

over the past couple of weeks.

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And if you don't follow

me, I'm beyond the KT.

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So please do follow me.

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I have, I am going to keep

up my posting on Instagram.

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I've also managed to keep

on top of my inbox for once.

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Anybody else, find it hard to

keep on top of their inbox.

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It's not my favorite job in the world.

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I don't quite know why, because

I, I like talking to people.

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I like corresponding with people.

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And just trying to keep

my stress levels in check.

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Because I've recorded so many

of these episodes last minute.

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I could have sugarcoated this

and called it season two of

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the podcast now rebranded.

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But I think it's helpful

to hear the trees.

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Uh, for you to understand.

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You can drop balls and it's fine.

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They can be picked up again

when you have the capacity.

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My numbers may drop that's number of

downloads might drop, but that's okay.

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I can accept that.

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And to be honest, I did consider

stopping the podcast altogether.

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And whilst truthfully, I'm not

sure the podcast has been worth

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the time and effort I've put in.

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I do enjoy it.

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And I've built up a loyal following.

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I also feel like the effort I

put in is beginning to pay off.

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You know, I'm just about to

find that diamond, if you like.

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But going forward.

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I'm not going to commit to

launching a new episode every week.

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I will try.

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I'll also try and batch record episodes,

but that takes even more time out of

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the weeks that I do that batching.

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I do have an interview recorded

that just needs editing.

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I've got another episode outlined and

I've got loads of ideas for episodes.

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So I'm not about to ghost you.

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But my podcast is no longer

going to be a must do every week.

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When it comes to a Sunday.

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And I don't have an episode recorded.

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Or when I've had a week, that's been so

busy with client work that I just don't

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have the time to outline an episode.

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I'm going to be kind to myself.

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The podcast bull will be dropped again.

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And please don't feel guilty

if you have to drop a ball.

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Some wise person told me.

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And I'm going to credit Emma Jeffries.

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I think it may well have been Emma

Emma's Barry wise, and this is

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the kind of thing she would say.

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She was on episode 86.

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You want to go and listen

to more of her advice.

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Symbols are made of glass and

will chip or break when dropped.

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They're very fragile.

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But others bounce back or

can be picked up again.

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And whilst that businesses may be

more successful, if we're consistent.

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We're also human.

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And our businesses are not glass balls.

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And on that note, I

will see you next week.

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Or maybe not.

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And I really want to thank you for

coming back and listening to me again.

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I am very grateful for

all of my listeners.

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And have a great week.