Join me, Jen Boyles, on the Direct Booking Success Podcast as I share two big updates. From my personal journey of moving back to Canada to the launch of the 3rd Direct Booking Success Summit - the only free online event for vacation and short-term rental property managers and owners.

In this episode, you will be able to:

• Uncover the art of successful online participation in the exclusive Direct Booking Success Summit formulated for property owners and managers.
• Feel the personal resonance while traversing through a dramatic shift from the regal charm of the UK to the diverse charms of Canada.
• Understand proven techniques to generate captivating content timely, harness AI power, and use video as a tool to magnify your brand spectrum.
• Explore the untapped potential of crafting a customer-first approach, scaling property management operations, and cultivating a ever-loyal guest following.
• Discover the joy of engaging and learning from a community of seasoned property managers and owners, fostering professional growth and camaraderie. List 3:

Having a community of others going through the same things is so important. And that's where the Direct Booking Success Summit can help. - Jenn Boyles

The key moments in this episode are:

00:00:08 - The first big announcement

00:02:47 - Direct Booking Success Summit

00:06:31 - Marketing Topics

00:07:32 - Hospitality Topics

00:09:58 - What you need to do next

Sign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

I'm Jenn Boyles, your host, and I'm so happy to be here with you today. I've got two big updates for you today, one's personal and one's professional. So let's start with the personal one first. I've moved actually, I have not only moved house, I've moved countries this summer. So let me back up.

In case you didn't know, I was born in Canada, and in the autumn of 2002, I moved to the UK. Originally, I lived in London. I was there for almost ten years. I then moved around a bit. Some of the places I lived were okay, here's the order.

I moved from London to outside of London in the leafy suburb of Hertfordshire, the county. There I moved to Spain, Belgium, the Netherlands, Northern Ireland, and then England again. Okay? And this time was in the northwest of the country near Manchester, and I loved it. However, during the past year, it has become clearer and clearer to me that it was time for me and my daughter to go home.

Okay. Home to Canada. Okay. My daughter was born in the Netherlands. She spent most of her life in the UK.

Her mother is Canadian, though born. So we've come home. Okay. I think when you're an expat, you probably always have the question at the back of your mind wondering when you'll go home, if ever. I wasn't sure if I would ever return to Canada, as I loved being in the UK.

And I love that part of the world. I love Europe, I love being able to travel to all those countries, but here I am, I'm back home near Vancouver on the west coast of Canada. I'm missing the UK, but at the same time knowing that I have made the right decision. And I can't wait to learn more about our sector of hospitality industry here in Canada and really get stuck to all of the issues in North America. So that's update number one.

Okay, and now for update number two. This one involves you a bit more than the first one, okay? And it's about the Direct Booking Success that I'm bringing back for the third year. Now, let me explain what the Direct Booking Success is all about. Just in case you've not heard of it before, this is the only free marketing and hospitality educational online summit for vacation and short term rental property managers and owners.

Okay? Did you hear that? The keywords are it's free, it's educational, and it's online. Sure, there are plenty of conferences in this space, but tell me, how many of them can you attend for free and in your pajamas? So let's dive into the why, what, and how.

Starting with the why, I created this online summit back in 2021. I saw a real need for something free and online. We were coming out of a pandemic and we weren't traveling as much. Plus, I thought having something accessible to all and sustainable was just the thing we needed. In person conferences are important.

Of course they are. But they are also expensive. Not everyone can spare the time or the money to attend them. Having an online summit is a great way to allow property managers from all over the world to come together to learn and connect. And yes, we can connect through a screen.

It does work. Another feature of an online summit is that it is much more sustainable than traveling to an in person conference. Of course, there's still electricity that we use to power computers, but it's a minimum thing to have to offset. Another part of the why is that being a vacationer. Short term rental property manager can be a very lonely business.

You might be doing everything by yourself, or maybe with a small team, but I bet most conversations with them are about the day to day operations. There's just no one to help you look at the big picture or add a new way of doing something. Most of what you've done might have been trial and error. I know it was for me. Having a community of others going through the same things is so important.

And that's where the Direct Booking Success can help. Another way the summit will help you is that all the presentations are educationally focused. I have vetted experts in our space to speak, and they are all here to help you. No big long pitches for their services. Of course, they're allowed to tell you how they could help at the end of their presentation if they'd like to.

But these are all educationally focused presentations. Each one will be packed full of advice and tactics for you to get started on right away. Now, let's talk about what the summit is and how it actually works. It's online, as I said, and you'll have links to website pages that will have all the presentations that have been released for each day of the summit. The presentations are pre recorded, so you'll be able to watch them free for 24 hours.

You can watch them whenever you want in your time zone. Okay, let me tell you some of the topics you'll be learning about this year. Now remember, this is all free to attend. Okay, let's start with the marketing topics. Here's the first list.

How to create triple the content you need in less than half the time. How to use AI to drive direct bookings. We all know AI is so hot right now. Got a couple of AI topics. The other one is AI.

Personalization and ecommerce about building your brand for short term rental for additional profits Writing property descriptions that convince guests to book attracting those guests in the quieter booking periods Using video to grow your brand how to do five things at once by using tech to streamline your marketing Vacation Rental search marketing how to turn your website into a direct booking magnet how to get more bookings with paid ads leveraging instagram for direct bookings and Life Beyond Airbnb. And how to build the trust you need. Wow, those are some great topics, aren't there? Okay, here's some more. Now, these are the more hospitality side of things.

Here how to stand out and be memorable with a guest first experience scaling a short term rental property management company. The seven key elements for a happy and prosperous hospitality life creating repeat guests and referrals managing remotely. This is your recipe for success. Finding your niche how to thrive with digital nomads bookings tapping into the demands for sustainable stays. How to design your place to compete with boutique hotels.

So, if you were listening and you were counting, that was 22 presentations that I just rattled off. And if you're still with me, congratulations. It was a lot to listen to. But I also hope that you were able to pick out some topics that might be of interest to you. Please remember that everything I'm telling you today was correct.

Today at the time of my recording. And all topics and speakers that I'm about to tell you about are subject to change. And who are the people that are going to be sharing these amazing, educationally focused presentations? Okay, here's another list for you, and it's in no particular order. I'm going to tell you the experts that we've got appearing this year.

Concetta Cassidy, Jody Bourne, Bart Sobeys, Lisa Rhodes, Tracy Northcott, Megan Castor, Kelly Odor, Dave Cordner, Yvonne Howling, Michelle Woodman, Stacey St. John aren't these great names? Evan Delgo. Jane Mack. Conrad O'Connor.

Sarah Orchard. Heather Baer. What's going on, you guys? Mike Daniela, Darren, bob Garner, valerie Malone, yuvi. Kawaii and Table mason I hope I said those correctly.

And of course, me. I hope you're excited as I am. I really am excited. Along with the presentations, there will be a private Facebook group and this is where the connection will happen. The speakers and I will be going live.

There'll be prizes. It's going to be so much fun. So there are two things I want you to do right now. The first is to get out your calendar. Now, if you are driving, please pull over before doing this.

Don't want any accidents on my conscience, but get out your calendar and I want you to write in the Direct Booking Success on the date. So it's the third to the 5, October 2023. You need to make time for this, so make sure you have those dates in your calendar october 3 to fifth, 2023. And the second thing is, I want you to be the first in the door to grab your free ticket. Okay?

So just head to Direct Booking Successsummit.com and sign up to the waitlist. Each month, those on the waitlist receive access to a presentation from past Summit, as well as being the first to hear about anything Summit related. And you never know what other bonuses might come your way if you're on that waitlist. So head to Direct Booking Successummit.com to sign up. I can't wait for October.