FEM143 Why Building A Musician Email List Is More Important Than Ever Before
With 2018 deemed the “year of connection”, musicians are finding email lists more important than ever and focusing less on social media platforms.
Some people are rocking their musician email list and some people are resisting it all together. It can be intimidating to figure out what to email about, however, the chance to reach people directly will provide better results. Sending emails regularly shouldn’t make you feel like a pest but I will share my personal recommendations of how often to email and alternative ways to stay in touch with your fans. After all, facilitating relationships with people who like your music is what having fans is all about.
Social Media Reach Is Declining
New Rules Enforced by Facebook & Twitter
Instagram Doesn’t Allow Links
Why you should focus on your musician email list
Lots of People Abandoning Social Platforms
Repurpose & Amplify The Work You’re Already Doing On Social Media
There is SO Much Noise Out There
2018 Is the Year of Connection
Responding back to people on email, messenger and social media
Bring conversations on social media over to emails
Break down the wall between artist and fan
Encourage communication (include calls to action)
Best Way To Facilitate The Fan Discovery Journey
Welcome Sequence is Easy To Create
Personal Connection is the Way To Sell
Use both Email and Facebook Messenger – supplement each other
Less than 500 on your musician email list = 2x/month
Whether you’re emailing regularly or regularly worrying about what to email, the idea is to get into the habit of sending emails out to your musician email list so you can consistently engage and maintain the direct fan – musician relationship. Doing so will create a strong bond that can withstand the changing landscapes of the social media world.
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic