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Tapping into Your Entrepreneurial Intuition
Episode 7221st June 2022 • The Business Animal • Kimberly Beer & Cara Taylor Swift
00:00:00 00:28:41

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A good entrepreneur is able to access their intuition in running and growing their animal business. That said, so many entrepreneurs we meet are not in touch with their intuition — or are skeptical (to say the least) in trusting it when making decisions. In this episode, we’re going to talk about how to access and nurture your entrepreneurial intuition.

Transcripts

Kimberly Beer:

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head over to the business animal.com for the best deals on

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these two amazing products

Jaz:

Welcome to The Business Animal podcast. Saddle up for a

Jaz:

gallop to the top of the animal industry, where you'll learn how

Jaz:

to tame your wild business beast with tips, techniques, and tools

Jaz:

that will take overwhelm to obedience school, and have you

Jaz:

wagging your tail with joy. And now your hosts, Kim Beer and

Jaz:

Cara Taylor Swift.

Kimberly Beer:

Hey there business animals. It's Kim with

Kimberly Beer:

Be More Business.

Cara Taylor Swift:

And it's Kara with Fast Horse photography.

Cara Taylor Swift:

Hello, Kim, how are you today? Doing

Kimberly Beer:

good. My intuition tells me that this

Kimberly Beer:

episode is gonna get very interesting for both of us.

Cara Taylor Swift:

Yeah, my gut feeling is telling me that I'm

Cara Taylor Swift:

probably going to be just hanging out, put my head on the

Cara Taylor Swift:

desk and taking a nap and occasionally going that's a

Cara Taylor Swift:

great idea, Kim or excellent. I love that because this is your

Cara Taylor Swift:

cup of tea 100%. And this is my awkward zone. So take it away,

Cara Taylor Swift:

Kim and I will listen and take notes. Okay,

Kimberly Beer:

well, hopefully you're gonna have some things to

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add, because I bet you use your intuition as an entrepreneur

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more than you think you do. And that's the topic for this

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particular episode today is tapping into your

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entrepreneurial intuition, which by the way, is the same as your

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other kind of intuition, right, talking about focusing that

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intuition in on growing your business or running your

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business or making good business decisions. A lot of people ask,

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you know, how did you get where you are? When in my world? Like,

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how did you how did you create this particular environment that

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you live in now? And my answer to that is always I just

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followed my intuition, I just followed the feel of what felt

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right and what felt good. And I got myself into some successful

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situations. And if you know my backstory, and I've just done

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some huge, deep personal Gestalt work around my backstory to look

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at my life, you wouldn't think that I would have gotten to

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where I am, my intuition has played a big part in my story,

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and trusting it and learning how to be at peace with it has

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definitely helped me build my business has helped me build a

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nice personal life as well, it has created a lot of success for

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me. And I think as entrepreneurs and as human beings, both there

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are a lot of times we do not trust our intuition, or we fight

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against our intuition. And what I want to do today in this

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episode is I want to help you as the listener, and Cara, as my

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business partner, to get more at ease with the intuition and be

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able to tap into it when you need it to be able to make good

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or tough decisions depending on the situation. So that's what

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I'm talking about today. Now, for some of you intuition may be

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a hard word for you to wrap your head around to say, Do I really

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have intuition? Does intuition exist? What exactly is

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intuition? And I can tell you what Kara said first is like

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following your gut. That's what intuition is, at the most base

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level. So that's like knowing in your body, what is up for you?

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Or what feels right, or what kind of sets you off a little

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bit into going is this the right thing? So Kara, want to ask you,

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have you ever felt that in your business, like you're presented

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with a choice in your business and you know, in your heart or

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your gut somewhere in your body that you should or shouldn't do

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something? Have there been any circumstances like that for you,

Cara Taylor Swift:

I definitely have gotten better over time at

Cara Taylor Swift:

following my gut feeling when it comes to my business. When it

Cara Taylor Swift:

comes to business decisions when it comes to deciding which

Cara Taylor Swift:

clients to work with or not work with. I have definitely found

Cara Taylor Swift:

myself in situations where I am mad at myself, because I didn't

Cara Taylor Swift:

follow that gut feeling. And I say to myself, dang it, I knew

Cara Taylor Swift:

that was going to happen, you know, why didn't I just listen

Cara Taylor Swift:

to what I was feeling in thinking? I've definitely been

Cara Taylor Swift:

in situations like that. I'm excited about this topic, even

Cara Taylor Swift:

though I act like I'm not but the truth is, is I think all of

Cara Taylor Swift:

us if we could get a little better at learning to trust our

Cara Taylor Swift:

intuition, learning to trust that feeling in our gut that it

Cara Taylor Swift:

would probably save us a lot of heartache in the end with that.

Cara Taylor Swift:

I feel like I have to give a little caveat around there are

Cara Taylor Swift:

times when like right you know, recently I've had a lot of

Cara Taylor Swift:

emotions and a lot of stressful things and kind of scary things

Cara Taylor Swift:

that have happened in my life and it's got me in a place where

Cara Taylor Swift:

my gut is perhaps a little overly sensitive. So I find

Cara Taylor Swift:

myself being wary of following it because I'm worried that my

Cara Taylor Swift:

intuition indicator is a little hyperstimulated. So I don't know

Cara Taylor Swift:

if you can speak to that at all, as you're going through this.

Cara Taylor Swift:

But you know, just keeping in mind that there are definitely

Cara Taylor Swift:

times when I wish I would have done a better job of following

Cara Taylor Swift:

what I was feeling and listening to that because you know, when

Cara Taylor Swift:

you don't things happen, and you're second guessing yourself,

Cara Taylor Swift:

and you get angry and, and you make sometimes really costly

Cara Taylor Swift:

business mistakes,

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yeah, or you miss really good opportunities as

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well, like you don't go for something because your intuition

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is telling you to go for it. But you somehow have a limiting

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belief that stops you from really pushing out there for it.

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So I think the first thing I want to address is that our

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entire world is a system, right? We all live within certain

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systems, and your body is a system and it is related to the

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system, that is your business, that is your life, that is your

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home, that is your family, like everything is interconnected

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with everything else. And intuition, to me is an energetic

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connection with everything that is around you, and how all of

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that fits in. So when you're saying that your intuition or

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your gut is like hyperstimulated, because of the

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things going on in your environment, that makes total

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sense. And my way that I would address that is that if I have a

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business, let's bring, we're gonna keep this honed into

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business, okay, so if I have a business opportunity, and I'm

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hyper stimulated by all of the things going on within the

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system of my life, what I want to do is I want to sit down if

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my alarm bells are going off, but my brain is going, Hey, I

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think this has more to do with the stuff that's been going on

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in our life than it does with this particular situation, then

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I would want to really just sit down, get quiet, meditate on

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that and let it turn around a little bit and ask myself the

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serious questions of okay, if I can breathe into and just not

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worry, and say, I'm going to I'm going to remove that worry that

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I know is part of what's going on in my life from this

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particular decision. And then ask again in my body where I

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feel that so I think as business people, we tend to think

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business is a very cerebral activity, right? It's in our

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head, we have to think our way through business, but a lot of

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us in the world. We're feelers, right? We feel our way through

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life, that business, we don't feel like it's comfortable to

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feel our way into it. Because it's a thinking thing, right?

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Businesses logical

Cara Taylor Swift:

or appropriate or professional,

Cara Taylor Swift:

like, like your business should be based on logic, not your gut

Cara Taylor Swift:

feeling. That's where our brains go. Typically, I think, at least

Cara Taylor Swift:

for me, you know, like, I have to have that battle and say,

Cara Taylor Swift:

Yeah, but everything here is telling me this, but my gut is

Cara Taylor Swift:

telling me this, you have to balance that

Kimberly Beer:

you do and your body has a lot of things it

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would like for your brain to know. But your brain, especially

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when it comes to talking about business has a tendency to tamp

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those things down. Because your body's saying, Well, you know, I

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just have a queasy feeling about this business idea. You know,

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and I don't know where that queasy feeling is coming from

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your brain is like that queasy feeling is just silly. And you

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just need to ignore it. And logically, this is the best

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decision to make. And then you're like, oh, okay, what do I

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do with that, and then you just ignore it. What my goal for this

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episode is, is to give you a few ways that you can start

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listening to what your intuition what your body, what your mind

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what what all of the things around you are helping you to be

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able to access when you need to make a decision or when an

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opportunity comes up, I want to give you some tools that will

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help you access those things easier, and hopefully make this

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whole process a little simpler for you and a little bit more

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trustworthy in being able to make good entrepreneurial

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decisions. So the big three for this episode is, first of all,

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to practice being at ease with your intuition. And the second

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is don't let your inner critic muzzle your intuition that

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happens a lot. And then the third is to create a system

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where you check in with your intuition before you make a

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decision. So those are all about building trust within yourself

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so that you are able to listen to your gut. So the first one is

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practice getting at ease with your intuition. And for this,

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what we're gonna do is we're gonna start to build some trust

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between our brain and our body. Right? Because again, we've been

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taught that entrepreneurialism should be a very logical

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activity. There should be very, very clear guidelines as to how

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we proceed in our business. But I can tell you if you've been an

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entrepreneur for more than a hot minute, you know sometimes logic

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doesn't always work. Would you agree with that Kara? Like a

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logical decision wasn't always the best.

Cara Taylor Swift:

Yeah, you up even if you feel like it's

Cara Taylor Swift:

supposed to be the right one, it's it's just it doesn't always

Cara Taylor Swift:

work out the way you think it's going to. There's just too many

Cara Taylor Swift:

other forces that work

Kimberly Beer:

there. Yes, absolutely. So the first thing

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we want to do is we want to start building that trust and

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ease with our intuition. And what this can look like is super

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simple. It's like sitting down with your appointment book for

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the day. And I if you have an appointment book for the day,

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and just writing down who is going to be those appointments,

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and then just checking in with your body or environment and

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your energy and just opening yourself up and saying, Will

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this appointment be easy or problematic? So don't get into a

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preconceived notion like if you have a problem client, and you

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see them on your book for that day, don't automatically assume

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that call is going to be a problem. But look at your

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appointment book and ask yourself, Is this going to be

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easy? Or is there something that I should know about this or feel

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into it about and check in with your body? Do you feel a

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energetic hit somewhere in your physical being like in your

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heart, or in your gut, or in your creativity in the seat of

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your body or somewhere in your mind, so just allow yourself to

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get in touch with that particular thought or feeling

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around how that appointment is going to go today. And then what

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I recommend is that in a very private notebook, not somewhere

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public, that you just write down a little note about how you felt

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about that particular meeting. And then at the end of the day,

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go back and look and see how accurate your intuition really

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was. So what you want to do here is you want to let go the places

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that you were off, okay, so I know Kara tends to get a little

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skeptical around this woowoo stuff that I bring out in the

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world. And I can see her at the end of the day going well, I was

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totally wrong about every one of those appointments. So intuition

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must not make a jack difference in my day and going I'm not

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going to do this again. It's silly or crazy. But the truth

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is, is you want to reward yourself for the ONS and forget

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the

Cara Taylor Swift:

offs or you could punish yourself for the

Cara Taylor Swift:

please don't do that.

Kimberly Beer:

No, what

Cara Taylor Swift:

are your intuition? If you punish

Cara Taylor Swift:

yourself? No, I'm just throwing that out there as like a tip.

Cara Taylor Swift:

Oh, no hurt like a rubber band on the wrist or no TV for you?

Cara Taylor Swift:

No, no,

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no, no, no, no, no, no, no,

Unknown:

the test Oh,

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you've got to be so bad idea. Bad idea. No, no

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punishments are not, we're not training our intuition, we're

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getting at ease with it.

Cara Taylor Swift:

I'm exercising mine, it's going for

Cara Taylor Swift:

a workout just going

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for a workout. The goal here is to foster that

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relationship. And if you beat on something, it helps, it doesn't

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foster a very good relationship. But to foster that relationship

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with your body and your mind and your soul if you believe in such

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things, that it's right, and that you're paying attention and

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that you're listening. So I teach something very similar and

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creativity because to me, creativity and intuition are

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very, very closely aligned. So when I'm helping people get

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through creative blocks, I offer something very similar to this.

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But it has to do more with specifically whatever it is

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they're creating. But when you're working with intuition

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and trying to get more in touch with yourself and intuition,

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this is a very safe way to do it. Your appointments are very

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safe, because you know what the hell's the worst thing that's

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going to happen? Right, you're wrong. You're you're normally

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really nice client is having a really bad day, and you let

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yourself think that that was going to be a good call. And it

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turned out to be not so good, or you got to a photo shoot. And

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you saw it as intuitively as being really, really

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problematic. And it happens to be super smooth, right? So

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whatever you do in a day, kind of look at what it is in the

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morning and just sort of let yourself be with it for a

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second. You don't have to spend hours on this. Typically in the

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morning when I sit and do this exercise with my calendar. It

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takes me about two minutes. I mean, I write down the

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appointments and my Moana planner, which I highly

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recommend. So you can google monta planner to find out what

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that is and I write down you know, who I'm going to be

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meeting with and my to do's and I just check in with myself

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really quickly as to whether that is there anything I need to

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know or help head off with that? And I am right creepily often

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with my intuition about how things are gonna go it's like

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you're a witch or something. It is it is it's like there's a

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magic psychic It's a magic. It's it goes back to the concepts

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that your body it knows it has a wisdom that we oftentimes tramp

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because we don't we don't believe it. Like it's it seems

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really out there. And again, I know this is super woowoo but

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yeah, so are you willing curate it? Sure. Try that for a few

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days and see what comes up for you to look at your appointments

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and just check in with your intuition. Sure she's nodding

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her head, folks, so we're gonna hold her to it.

Cara Taylor Swift:

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Okay, the second thing, and this is the hardest piece for

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everyone is you need to not allow your inner critic to

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muzzle your intuition. Can

Cara Taylor Swift:

I just say that I love number two, the way

Cara Taylor Swift:

that it's written because the visual don't let your inner

Cara Taylor Swift:

critic muzzle your intuition, the visual that it gives me is

Cara Taylor Swift:

so clear, and captivating. I love I love I love the just,

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and I don't there's nothing wrong with your

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inner critic. A lot of people feel like their inner critic,

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they should they should muzzle their inner critic. And then

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somehow intuition will step forward, I find that doesn't

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work that well as easily as saying your inner critic serves

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a lot of really good functions, right? So for me, my inner

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critic keeps me from doing some really stupid stuff. That would

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be embarrassing or not exactly productive. And the inner critic

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is there to kind of whisper and tap me on the shoulder and say,

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Hey, do you really want to do that or say that because that

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might cause a problem out in the world, my inner critic used to

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be much more mean and forceful, it would be the type of part of

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self that would put those rubber bands around my wrist and snap

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it if it made a bad decision. If I made a bad decision, like I

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told you so or don't do that again. So I've definitely

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learned to be more at peace with my inner critic and understand

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its role in my parts of self and and how I show up in the world.

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So that's a really important thing to recognize is that your

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inner critic does have a purpose and trying to muzzle that inner

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critic does not work. But what does happen is your inner critic

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is loud. And oftentimes for most of us, it's what we've heard all

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of our life, our school system sets us up for that our

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parenting system in this country sets us up for that the culture

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sets us up for that. And our inner critic is really, really

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sharp, because that's our protection system, right? It's

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the way that we don't put ourselves in harm's way, you

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know, emotionally, and sometimes even physically and mentally. So

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that inner critic is really, really important. But in the

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process of that, that still little small voice inside of you

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gets really quiet, because the inner critic is loud, or the

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inner critic says, hey, you've led us astray, you've caused us

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embarrassment or something like that. So I'm going to put a

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muzzle on you and stick you in the corner. And I do think that

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metaphor is appropriate. Well,

Cara Taylor Swift:

we've spent our entire lives honing our

Cara Taylor Swift:

inner critic, it's been something that our whole lives

Cara Taylor Swift:

has been shoved on us pushed on us, or that we have learned to

Cara Taylor Swift:

make stronger and stronger and stronger, just as a way to

Cara Taylor Swift:

protect ourselves, I think, from the world. So we've spent all

Cara Taylor Swift:

this time holding up and cultivating our inner critic,

Cara Taylor Swift:

whereas our intuition has gone to the wayside so much.

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It has it has and that's the goal of this episode.

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For me, for the world that's listening out there is to tell

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you, your intuition does have important things to say. And

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just like your inner critic, it's not always going to be

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right. But it still deserves that opportunity to be heard.

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And the way that I approached this is probably a little

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woowoo. For a lot of people. I like to have a discussion with

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both my inner critic and my intuition. And I just asked my

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inner critic, can you be a little more gentle in how you

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present yourself? And I asked my intuition. Hey, I'm really good

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with you stepping forward and being louder, I will listen, I

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know that seems a little strange and almost feels like I have

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like all of these things living in my head, but which I kind of

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do, but it works. You can do it privately. You don't need to

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like publicly sit down in front of your family and have this

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discussion with your inner critic in your intuition. But

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you know, find a private place and just open yourself up to

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talking to those two parts of yourself and you may have

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different names for them. I know for me, my inner critic in my

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parts of self work that I've done is called the approval

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officer and that's that particular parts function.

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That's what my inner critics name is and my intuition is

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divine essence. So if your belief system or how you to

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approach these things, feel free to name these, these two kind of

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opposing parts of self as you feel appropriate, and then also

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know that they can work together. So your intuition

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sometimes is really on the side of your inner critic saying, I

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see a major problem with this. And your inner critic is like,

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yeah, so do I. And maybe you better slow that down, and then

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your logical brain steps in and goes, but on a piece of paper,

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this looks like a really good decision and everything against

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everything in USA. No, it's not. So just have that discussion.

Cara Taylor Swift:

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Kimberly Beer:

And then the final of the big three for this

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is to create a system where you check in with your intuition

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before you make a decision. And sometimes to get your intuition

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to step up and be a part of your life and your business. And

Kimberly Beer:

helping you make decisions is simply just checking in and

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asking because a lot of times, we just bowled over our

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intuition, because that's something we don't feel is

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appropriate to even consider when making especially a

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business decision. So romantically maybe we've got

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this thing where I have this connection to this person, and

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I'm attracted to them. And we can really check in our body for

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that type of a relationship. But then when we go to work with a

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business partner, or we go to make a business decision, we'll

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be much more logical about it, we'll forget about that hit of

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this is a good thing, or this is a bad thing. And we won't even

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check in because we don't value that as much with business

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relationships, as we do with that logical, we've got to think

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about it point a point B, point C, point D, and we don't do it.

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So we have to learn how to check in and just ask the question,

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what do I feel about this? Where in my body? Am I connecting with

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it? How do I think this is going to come out in the future? Do

Kimberly Beer:

you have anything to add to that? Kara?

Cara Taylor Swift:

I mean, not really just that I think that in

Cara Taylor Swift:

business, we just don't spend enough time using it. I'm just

Cara Taylor Swift:

sitting here thinking about times when you know, if I would

Cara Taylor Swift:

have listened to my intuition, things would have been maybe

Cara Taylor Swift:

things would have been different, I would have done

Cara Taylor Swift:

things differently. Or I'd be in a different place and or maybe

Cara Taylor Swift:

on you know, I don't know. And there are times when I know I do

Cara Taylor Swift:

listen to my intuition. So I think it's it's more about

Cara Taylor Swift:

finding a balance for me, and probably for others out there

Cara Taylor Swift:

where you start to trust your intuition more than you

Cara Taylor Swift:

necessarily you feel confident trusting your inner critic,

Cara Taylor Swift:

because you've been doing it your whole life. But do we trust

Cara Taylor Swift:

our intuition? I don't know. You know, we have to get ourselves

Cara Taylor Swift:

there. So it's an interesting, this is an interesting topic.

Kimberly Beer:

It is. And it's not something I don't say to

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people, you know, if your gut tells you, it's the right thing

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to do, or the wrong thing to do to completely trust that as in

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100 person, I'm always going to make decisions from my gut, I

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don't do that. I don't feel bad at all. If my intuition tells me

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that something that looks like a good opportunity is not a good

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opportunity. I do the research, I will pull on what small amount

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of research points I have in my temperament type. Kara is the

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researcher I'm gonna go with my gut kind of person and fly by

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the seat of my pants sort of metaphors and cliches to go with

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how I approach life in the world. But if something does

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tell me like I see an opportunity in my business, and

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my gut is like really queasy about it, I first have to check

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in so here's another thing that happens to you, when you start

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checking in with your intuition. A lot of times what feels like

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fear is actually excitement. So fear and excitement in your body

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sometimes feel very, very similar to one another. And

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you've got to kind of learn how to sort out what's the

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difference between I'm afraid of it and I'm excited for it and

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there's there'll be a distinct difference as you get more in

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touch with it. But when I see an opportunity come up and I feel

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that particularly in my gut that's that's queasy, or

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butterflies or something like that. I start by asking myself

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is this fear or excitement and Am I excited for it? Or am I

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afraid of it? And if I'm excited for it, why, if I'm afraid of

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it, why, and then I look for cold, hard facts logically,

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that's when I let my logical self step forward and say, Okay,

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let's just use this as a scientific experiment, let's see

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if we can prove there's something fearful with this, or

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let's see if we can prove that there's something super exciting

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about it, that maybe we want to explore or is going to cause too

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much excitement. So I do temper that with saying, I'm going to

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get in touch with my intuition, I'm going to listen. And then

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I'm going to fact check that so I can see what's going on. And

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then I take all of those things together, and I make the

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decision from a really good place, the thing that I think a

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lot of people do is they don't take that moment to check in

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with their intuition and include that in the balance sheet of how

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they're going to make that final decision. Does that make sense?

Kimberly Beer:

Well, yeah.

Cara Taylor Swift:

And it's just funny, because like you said

Cara Taylor Swift:

earlier, we use it in other places in our lives, you know,

Cara Taylor Swift:

we use it when we're talking about relationships a lot of

Cara Taylor Swift:

times, you know, which is, it's funny to me, because we'll use

Cara Taylor Swift:

it in certain parts of our life, and then we just don't trust it

Cara Taylor Swift:

at all in other parts of our life. So yeah, that's, that's

Cara Taylor Swift:

really interesting. And it doesn't it does make sense to

Cara Taylor Swift:

me.

Kimberly Beer:

Absolutely. Well, let's just review over those big

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three. And I know this has been a nice short episode, but my

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intuition tells me that the subject has gotten out to where

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it needs to get. So first of all, practice being at ease with

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your intuition. Start with simple small things that aren't

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like going to cause a big deal. If your intuition is off, make

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sure you let go in a nice way of the things where your intuition

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where you felt off and definitely reward yourself for

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the ones that you found that were on, don't let your inner

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critic muzzle your intuition. Make peace with both of these

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parts, and then create a system where you check in with yourself

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before you make the decision. And then Lau your intuition to

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have a say in the final final decision where it's weighed.

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With all of those logical things that you're going to come up

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with when you're weighing to make a good business decision.

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Allow it to have a say in that may not be the final say. But

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listening and paying attention is important.

Cara Taylor Swift:

You all we want to hear from you online. We

Cara Taylor Swift:

want to know what your thoughts are. Do you use your intuition

Cara Taylor Swift:

when you're making decisions about your animal, equine or pet

Cara Taylor Swift:

based business? Or do you tend to let your inner critic keep

Cara Taylor Swift:

that tap down? We want to hear your thoughts on this subject.

Cara Taylor Swift:

So come find us online. We are at The Business Animal on

Cara Taylor Swift:

Instagram and on Facebook. And you know what I've asked a

Cara Taylor Swift:

couple times as we record but I'm going to ask again, if

Cara Taylor Swift:

you've been listening and enjoying the show, it would

Cara Taylor Swift:

absolutely mean the world to us if you would leave a rating and

Cara Taylor Swift:

review and let other folks know that you've enjoyed the show.

Cara Taylor Swift:

Just take a couple minutes to do that. It would just be

Cara Taylor Swift:

incredible. Kim will be dancing in her seat over there. I'll be

Cara Taylor Swift:

doing jumping jacks just absolutely thrilled. So please

Cara Taylor Swift:

take a couple of minutes and do that. Thank you guys for

Cara Taylor Swift:

listening. It means the world to Kim and I to get to do this and

Cara Taylor Swift:

to share with you guys and we hope you're getting something

Cara Taylor Swift:

out of it.

Jaz:

Thanks for listening to this episode of The Business

Jaz:

Animal. Be sure to subscribe so you never miss an episode. And

Jaz:

if you learn something today, leave us a review. To learn

Jaz:

more. Find us at the business animal.com We'd love to hear

Jaz:

from you. Until next time, keep your business well trained with

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