I chat with Brad Sugars about the challenges of starting a business and what a successful business looks like. Brad also talks about five disciplines of Pulling Profits Out Of a Hat
My favorite takeaways from this week’s episode:
Get good people Then keep the good people
What does success look like in your business?
The business runs without you not instead of you
Connect with Brad Sugars
Brad Sugars came from humble beginnings but has built a life and a business that many would cite as the very definition of success. Sugars, a self-made multi-millionaire, is the founder of the global business coaching franchise ActionCOACH, an international business speaker, author, and entrepreneur.
Sugars has written 16 business books, the “Instant Success” series, which were originally self-published. In 2006, when McGraw Hill bought the international publishing rights to the series, it was the largest multi-business book deal involving a single author. His ActionCOACH team works with tens of thousands of business owners in more than 70 countries with his simple yet powerful business growth techniques every day.
Professionally, nobody has created a bigger impact in Sugars’ life than Jim Rohn. As a teen, he scrimped and saved his allowance in order to afford tickets to a Rohn seminar, and despite being the youngest person in the audience, what he learned there has informed his own business practices and philosophies on life.
Sugars has a dynamic stage presence and enjoys motivating and educating other business owners through his online content (videos, podcasts), books and real-world interactions such as classes, seminars, and speaking engagements. His straight-forward Aussie style has branded him as a leader that will tell you what you need to hear, not necessarily what you want to hear–and for more than two decades, millions of people worldwide have been listening.
Sugars is equally as passionate about his family as he is about business. A husband and father of five, Sugars and his wife are survivors of the Route 91 tragedy which affected the lives of thousands in Las Vegas during a country music festival in 2017. His young daughter, Riley Brown Sugars, is the youngest survivor of the attack and has been featured in multiple media stories.