Tana Hoffman is an adventure sport and outdoor industry consultant, marketing expert, motorhead, speaker, thought leader and the Founder and CEO of Mountainst and ILLA. 

In this episode, Tana shares what it was like to grow up with adventurous parents on the east coast. She talks about her love for powersports and how it inspired her to create Mountainist. Stephan and Tana then discuss her latest venture, ILLA, a service and community network that will help like-minded women find adventure partners. 

Follow Tana on Instagram @tanainthetetons

Find out more about Mountainist at Mountainist.com

This week’s episode is sponsored in part by Teton County Solid Waste and Recycling, announcing the new commercial Curb to Compost Program for restaurants and other commercial food waste generators. More at TetonCountyWY.gov or at @RoadToZeroWaste.JH on Instagram

Support also comes from The Jackson Hole Marketplace. The Deli at Jackson Hole Marketplace offers ready-made soups, sandwiches, breakfast burritos, and hot lunch specials. More at JHMarketplace.com

Want to be a guest on The Jackson Hole Connection? Email us at connect@thejacksonholeconnection.com. Marketing and editing support by Michael Moeri (michaelmoeri.com).