In the previous episode, we talked about the 5 buckets of metrics that you need to pay attention to in your video strategy. In this episode, we take things one step further as we deepen our knowledge in understanding the metrics that matter for each video in your strategy.
In this episode we cover:
4 goals in a full funnel video strategy: Brand positioning, Social engagement, Conversions, Delight.
Understanding the 4 goals, the metrics we can use to measure our goals and the metric buckets these belong to.
How to look at your data to determine the effectiveness of each video and apply this to videos to drive a desired specific action.