Shownotes
Craig is not set on reinventing the world. He just wants to find success for him and his family. He keeps finding simple hacks to improve his business process. Many think the learning curve is steep and you need to know it all NOW. Well no, small incremental improvements over time win the race every time.
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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Craig: [00:00:00] Yeah, there’s so, so again, we’ve been working with this strategy this year with, with trying to flip a lot, but still holding a few back, you know, okay, if, if it is worse than we’re still going to be out there hunting and that’s fine and, and you know, but if, if it is a huge hit, hey, at least I’ll get to participate in the huge hit down the road. But in the meantime, I don’t want to be said in a position where I’m 50, 60, 100, 200 deep on an item that really has as no chance of doing better than break even because then my money’s just sitting there not doing anything.
Cool voice Guy: [00:00:33] Welcome to the ecommerce momentum where we focus on the people, the products and the process of income are selling today. Here’s your host, Steven Peterson.
Stephen: [00:00:47] He wanted to talk a few moments about some sponsors scope from sellerlabs. Um, when’s the last time you created a listing? Right? And when you create that listing, you’ve got to come up with the keywords, right? It’s all key word dependent. I don’t care if it’s a private label or wholesale. You’ve got to get it right. Well, what’s the best way to get it right? If you’re selling a similar product that’s really successful, you go and you take and use their keywords and that’s what scope does for you, so phenomenal tool brought to you again by seller labs. The leaders in technology when it comes to Amazon, right now, they are just crushing it with all their products, but scope allows you to get that listing right. Get ranked for those key words as fast as possible. Therefore you get the sales, so go to seller labs.com, forward slash scope.
Stephen: [00:01:36] Use the code word momentum. Save a little bit of money, get some free key words to test, try it out and see if you see an improvement. If you don’t adjust, what’s cool about what I love about a seller labs is that you then message and say, Hey, I didn’t get this right, tyler. Hey Jeff, this isn’t working right. What am I doing wrong? And Boom, you’re going to get the help you need and that’s what you’re going to get from solar lamps. And, and it’s a very special group. Had been very, I’ve been very fortunate to be connected with them and again, I look over time they’ve delivered every single time, you know, same thing I can say for Karen from solutions for ecommerce. I mean she’s been carrying my account for a couple of years now and our account, my wife and I, and she really does handle things for us.
Stephen: [00:02:17] Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in so she’ll send me a template, I pop in some information and then boom, it’s handled, await. These pictures weren’t done right, blah, blah blah. This UPC, Nita poom modified adjusted and again, the communication has been phenomenal too. I get an email back saying, hey, this was done or this, you’re missing this Steve. Hey, you got to do this. So you know, we have those challenges too and that’s why I like working with somebody who’s been doing it. I’ve been doing it for a long time. Did you know Karen also does listings for Ebay? Yep. Lots of them. So if you want to build out that channel, which of course you, it’s q four, you should be selling everywhere you can, um, Karen can help you with that too.
Stephen: [00:03:03] So you gotTa tell her I’ve sent you. So you’re going to go to solutions four ecommerce forward slash momentum. You’re going to save 50 bucks every single month. You’ve got to save that $50. But more importantly, you’re going to get an inventory health report. Um, did you just get hit with monthly longterm storage fees? Well guess what? If you haven’t, they’re coming. You want them to get that inventory right and she can help you with that. You’ve got to tell her I sent you again, solutions the number for ecommerce forward slash momentum will get you into that. Saved the 50 bucks. Get that inventory health report though. That’s really, really important. Get that going right away. And I don’t want to miss my coach when it comes to retail arb or online or when I have a question and I do. Not that we don’t, we don’t really do much of it anymore, but when I do have a question, I go to Gaye Lisby because why?
Stephen: [00:03:46] Because she’s really, she is a coach. I mean, she’s really phenomenal, but you also puts out a daily list and you’re going to get that list five days a week. You’re going to get tons of leads, the number of, uh, agreed to amount that you’re supposed to get. She at least usually gets to those in the four days. And then the fifth day seems to be a bonus most of the time. Phenomenal Group, small amount of buyers where this list is going to end. The best thing is the nuggets that you learn. Hey, why is the red one better than the blue? One? Gaye can help you with those questions. I saw. Hey, I got, um, I got to the dreaded letter about a brand. Here’s the, here’s the way you approach it. Hey, receipts, um, how do you, what’s the best practice? I saw her leading instructions, teaching me the accountant how to do a better job with it.
Stephen: [00:04:31] And it’s phenomenal. So it’s Gaye Lisby . He’s made a million dollars selling, um, I’ll have the link in here. You’ve got to use the link and it does help me, I don’t want to say it that way, but um, it’s part of the amazing freedom with Andy, slam inslee, Ron Hirsch corn, and nate’s lemons so you know, you can trust. Okay, so come back to the website, take a look at it, and you will get a savings and you can get two weeks free right now only through my link. You get two weeks free. Try it. You don’t like it? I get it back off. But right now is the time to make money. Get cash flow going right now. And so join you. Get two weeks free. The only way you’re going to get the two weeks freeze. If you use my link, it’s on this episode. Come on out and give it a try.
Stephen: [00:05:12] You will not be disappointed. Again. You’re going to see me in there. So reach out if I can help you too. Let’s get into the podcast. Welcome back to the ECOMMERCE momentum podcast. This is episode 347. Craig Moore’s very, very cool story, very cool, a great guy, but just a cool story of somebody who’s figuring it out. Right? And, and I probably use that phrase a lot, maybe a little bit too much sometimes, but it’s just so neat. Rather than throwing his hands up, he’s like, okay, I’m going to figure this out. He does a good job of explaining when it’s right time to get the warehouse, you know, three car garage, full knee deep stepping on each other. We ran into each other and, and so those kinds of things. And I think it’s a good example of what’s possible, if that’s what you. The other thing I think he does a really good job of explaining is you know, why he works for some people and why Amazon works for other people.
Stephen: [00:06:05] You know, and, and I think you know, his, his analogy of Walmart, Walmart and a thrift stores or goodwill specifically. I think it’s a great analogy of why certain things work and for some people in certain things work for other people. Not that both aren’t successful because they are, they don’t have to be mutually exclusive. Right. And so that’s what’s kind of cool and I think he does a really good job of explaining that real sound interview, a lot of good information if you’re thinking about a warehouse and in the end we ended up getting into some good advice if you do, if you’re thinking about pulling the trigger that you really want to hear, let’s get into the podcast. Alright, welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest because he’s a good example of evolving, evolving in the ecommerce world, takes effort. It takes initiative and it takes, I think there is some time and you really have to study because not everything works for everyone in the same way and not everybody has the same skillset and so that doesn’t make it wrong. It just makes it different. And I think, um, I think this gentleman’s done a good job of pacing himself in getting into a good place and I’m very impressed with what he’s doing. Craig Morris, welcome Craig.
New Speaker: [00:07:17] Thank you. Thanks for having me on today.
Stephen: [00:07:20] I really appreciate you taking the time. I know you’re so busy you have a new warehouse and I can’t wait to talk about, but you’ve, you’ve got a lot going on. Um, and I think my statement is fair. I mean, is that a fair assessment of my observation?
New Speaker: [00:07:34] I think it’s really been a lot of my ecommerce experiences just kind of been accidentally falling into things and um, and we’ve kind of hit a point where just doing everything accidentally, it was no longer really working. Um, we were kind of out outpacing the accidents that we could do and um, and so we really wanted to put together a plan going into this q four that we would be in a better position to, to not be dealing with happy accidents all the time.
Stephen: [00:08:04] Well, I think that’s a good phrase. He accident so, so this, so for a good example would be when frozen stuff was being sold and the demand couldn’t keep up with the supply and therefore those of us who were out in that world, anything you found that said frozen was so hot, right? That’s falling into something for by accident,
New Speaker: [00:08:24] but my, one of my first flips on, on Amazon, um, it was right after I had just started on Amazon.
Stephen: [00:08:31] So you thought you were the most knowledgeable guy in the world, right? I’m like, Oh man, I’m a genius. Right. It was
New Speaker: [00:08:37] super easy. I remember I bought two ls addresses at a Walmart and had them sold by the time I drove two minutes to my house and for something like 150 percent Roi and I thought, wow, this is really easy. And, and that was Kinda the start of my, my accident journey on,
Craig: [00:08:56] you know, realizing now though, obviously that it’s just situational and trying to have a real plan.
Stephen: [00:09:03] Nope. Is it, is it not only though that situational stuff though, you could do things to put yourself in that position, right? I mean, so if you’re not going into a store, and I watched Lonnie Honeycutt a lot, he goes to goodwill every single day. Now I could not do that, but there’s a reason he finds stuff there when everybody else is saying, I can’t find anything. He goes every single day. So he’s putting himself, you know, he’s taking a swing and maybe that’s a better way to say it every single day and he isn’t hitting, isn’t hitting, and then all of a sudden he has a hit I think. I think that frozen example, I’m a, you are already selling or you were getting into it be you were going into the store and scanning and looking. Right? I mean I think that’s another thing that’s important, isn’t it?
Craig: [00:09:46] Yeah. And we found this year I have a lot more time for sourcing and whereas last year there will be things that I could go for two months without finding on this really source in two days a week. Now if I don’t find something that I’m looking for in three or four days, I’m surprised because, um, we’re just out there a lot more. So putting yourself in that position to maximize the time, doing whatever it is that your most profitable in.
Stephen: [00:10:12] Now, does that mean that you panic if you don’t find something for two or three days? Is that when the panic starts to set in? I mean, what does that feel like?
Craig: [00:10:21] No, I don’t really think it’s a panic thing. I, you know, at least this time of year for what we do and, and you, we, we do a lot of toys for q four. It’s kind of fun. It’s, it’s kind of that hunt, you know, it’s maybe never will be the same thing to someone hunting for 100, $200 items at a goodwill, but it’s really so that haunt of I know what I’m looking for, I’ve done my research and, and now I found it, I finally found it and I’m one of the first to...