For 40 years, Derek Kaufman has worked in the Transportation Industry with positions ranging from VP Marketing and Product Planning for Freightliner Trucks, SR VP of Sales, Marketing and Customer Support for Hino Trucks, President of Diesel Technology Co, a subsidiary of Penske Corporation, VP of Fixed Operations for Smart USA and CEO of Mission Motors Company. Derek is also an entrepreneur. He founded C3 Network, LLC in 1997 to help clients launch new products in the transportation industry.
Today, Derek is a Managing Partner at Schwartz Advisors, LLC doing M&A support and company growth work in the auto and heavy-duty aftermarket and continues his role as President of C3 Network.
Derek serves on the boards of several companies and is a regular conference speaker at auto aftermarket and trucking conferences.
Derek recently wrote an article That’s It. We’re Done. Nice To Know You. In the article, he discusses a report on “Rethinking Transportation 2020 – 2030” from Rethink.com. We talk about the report, his view of the data and the impact it can and will have on the industry.
This is Derek Kaufman’s second interview on the aftermarkets premiere podcast. Listen to his first, episode 215, on Business Model Transformation.
These talking points are based on the article from RethinkX.com:
Acronyms You Need to Know
AV: Autonomous Vehicle BEV: Battery Electric Vehicle EV: Electric Vehicle IO: Individually Owned ICE: Internal Comburstion Engine IOICE: Individual Owned Internal Combustion Engine TaaS: Transportation as a Service – Transportation on-demand PHE: Plug-In Hybrid Electric VIO: Vehicles In Operation VMT: Vehicle Miles Traveled
Read Full TranscriptCarm Capriotto: [”[00:04:00]”] It is nice to welcome Derek Kaufman Schwartz advisers for the second time to the podcast. Derek Kaufman is the managing partner at Schwartz Advisers LLC and the president of C3 network. Now Derek and I were together in episode 2 15 as we talked about his one of his favorite acronyms BMT business model transformation. And that was a can’t miss episode, no matter your role in the aftermarket. Derek thank you for that episode. It was great, thank you for all the insights. You’re back with us because you recently wrote an article about the predictions from a group called Rethink and they’re out in the Bay Area and they predict some pretty strong things relative to the autonomous cars in the future of American highways. It’s an article that’s been picked up by a lot of news outlets.
Derek Kaufman: [”[00:05:21]”] You know that that’s right. You can actually find the report at Rethink x dot com. And the basic premise of the article is that by 2030, and that’s within 10 years of regulatory approval of Autonomous vehicles. What they’re saying is that 95 percent of all U.S. passenger miles traveled will be served by autonomous electric drive vehicles. And they’ll be owned by fleets not individuals no will be operated in what they call a transportation as a service business model or TAAS or SAAS Software As A Service.
Carm Capriotto: [”[00:06:00]”] Yeah you know it’s another acronym we all have to learn. TAAS. Thanks for sending me the link. 77 page report. Unbelievable and I read in the report that they’re forecasting that the number of passenger vehicles on American roads. Will drop from 247 million to forty-four million and that nearly 100 million existing vehicles are going to be abandoned as they become economically un-viable.
Derek Kaufman: [”[00:06:28]”] Well right. And that’s exactly what the report is saying. Essentially what what their premises is that the car ownership will become a thing of the past. And basically, for two reasons. The first one is the cost of owning a car which they estimate at nine thousand dollars a year. And the second is the whole issue of safety. So over 35000 people die on American roads each year. And the Rethink X people are saying that replacing people with autonomous cars is the only way to solve that problem.
Carm Capriotto: [”[00:07:01]”] I was at a party last night. Someone brought the whole concept up to me and we chatted a little bit about this report and where I saw the future going where they think the future is going and the older people want that security of the vehicle the younger people said we maybe need to Rethink this. So interesting the Rethink X page quotes someone from the Motley Fool investor Web site is saying quote “I’m convinced that I and you will probably never buy another car again ever”.
Derek Kaufman: [”[00:07:38]”] I read that and that’s why I wrote in the article I said well that’s enough to make me want to can some peas and head for the shelter.
Carm Capriotto: [”[00:07:45]”] Derek. By you just saying that I guess you haven’t bought this article at face value, but you put some time into thinking about where these numbers fit in how viable or real they are.
Derek Kaufman: [”[00:07:58]”] Yeah, the article goes on and on Carm, about the research they’ve done, and you know being in the aftermarket for my whole career we know with the numbers of the aftermarket 270 million they say 247 it’s actually 270 million over 270 million cars on the roads today. We’re currently selling about 17 million new vehicles into the market and our scrappage rates have actually come down because cars last longer. Now they’ve built a better quality. Our scrap rates have come down from over 5 percent a year to about four point two. We’re putting 17 million cars in and we’re taking 11 million out which means that 270 is growing every year.
Carm Capriotto: [”[00:08:43]”] The report says that a lot of those need to be scrapped. Like over one hundred million cars.
Derek Kaufman: [”[00:08:51]”] Essentially, they’re saying that you know with 44 million cars we can handle all of the miles traveled requirements in the United States. So that that forced me as I read the article to go back to some cash for clunkers statistics. That was back in 2009. And I think the numbers are as I looked it up, six hundred ninety thousand vehicles were removed from American roads and it cost to the American taxpayers about three billion dollars to do that. You know there’s some debate on Cash for Clunkers on what it really did. I think it took a lot of affordable vehicles and perfectly serviceable vehicles out of the ownership of people who can’t afford a new vehicle. And it really didn’t spur the sales of new vehicles as advertised. B y reducing the vehicles in operation by 690,000 if that costs 3 billion then 100 million would cost us over 400 billion dollars. And I just don’t think that’s a viable number.
Carm Capriotto: [”[00:10:02]”] I sit here in awe of that challenge but to get down to 44 million autonomous cars handling 95 percent of our travel needs you’d need to sharply reduce new car sales as well. And I can’t help but think of the economic impact, but you know from just a layperson’s perspective that’s a lot of jobs.
Derek Kaufman: [”[00:10:26]”] Yeah it really is. We’re putting 17 million in. We’re taking 11 million out so you can’t simply, basically take cars away from people you have to curtail the sale of new cars into the market. They’re forecasting a 70 percent drop in new car sales in this report. That’s about a 12 million vehicle per year reduction. The Auto Alliance Web site and you’ll see that they estimate that auto manufacturing injects about almost a trillion dollars 953 billion dollars into the U.S. economy every year and that seven and a quarter million people owe their jobs to the automotive industry. They show that 45 states, I think, have more than 10,000 jobs related to the auto industry. So you’re cutting that employment by 70 percent. Rethink estimate yields about 5 million lost jobs. And that is really something to think through.
Carm Capriotto: [00:12:57] I know you are a statistic kind of guy but I don’t believe you just stop there. But you dug deeper.
Derek Kaufman: [00:13:52] I got lost in this one Carm, I really did.
Carm Capriotto: [00:13:57] I’m going to sit back and I’m going to see if I can keep up with you.
Derek Kaufman: [”[00:14:02]”] I just started doing the math of 270 million cars in operation basically vehicle miles traveled today right around three point two trillion miles. And that means that each vehicle averages about 12,000 miles a year. So, if you go to their forecast and what they’re saying is and we agree with their forecast that autonomous vehicles will actually increase that vehicle miles traveled. They’re saying that it goes from three point two to six trillion miles a comeback to that a little bit later. But by saying that 5 percent only 5 percent of the six trillion miles will be handled by internal combustion engines vehicles that are as they say individually owned with.
Carm Capriotto: [”[00:14:50]”] And that’s a new acronym. In fact, let me let me do this for you. You like to tell the audience that the show notes page of this episode. I’ll put these acronyms down there. So, if you if you want to get free and loose and say IOICE people going to say what the heck is that. So that’s Individually Owned Internal Combustion Engine.
Derek Kaufman: [”[00:15:13]”] Right. Pretty soon. You know the acronyms are a full sentence long, but you know you’re basically saying that 5 percent of 6 trillion miles will be handled by the vehicles that we own today. And that’s 300 billion miles. If you divide that by the 12,000 miles per year that they travel you get about 25 million of those vehicles on the road. The rest of them, remember now there are 270 million cars on the road. They’re saying only 44 million are needed for a future of travel.
Carm Capriotto: [00:15:44] But when you actually do the real math based on what people are driving you’re really saying that there are 44 million number is really 25 million cars or vehicles?
Derek Kaufman: [”[00:15:56]”] Right. Because it’s really 19. So, 44 minus the 25 million ICE engine of cars is 19 million electric drive AV’s. Right. And they’re traveling about 300,000 miles a year per car to cover the five point seven trillion miles travel that they’re estimating. So, here’s where the thing begins to fall apart because Rethink X says that AV’s are ten times more efficient than individually owned cars and that’s probably true because you’re individually owned car sits in your driveway. You know a high percentage sound like 95 or 6 percent of the time. What they’re saying is that they’re estimating that your car sits around hours only use 4 percent of the time so that AV’s will be used 40 percent of the time. 4 percent of the time for an individually owned car is about 350 hours a year. They say they’re AV’s are 10 times better. Thirty-five hundred and four hours a year. And they’re going to do 300,000 miles each in their report. When you do all that math and you say well these cars are traveling around at 85 almost 90 miles an hour. So that doesn’t work. You must scratch your head and say that’s come back and say maybe if you take the 44 million cars and take 40 percent of the internal combustion estimate that brings it down like 17 million vehicles you get caught up in the numbers of basically you still come up with the cars going over 60 miles an hour. Their math in the report doesn’t work. We understand that autonomous vehicles will travel further. We understand it maybe 300,000 miles a year for an autonomous car is a realistic number. Then you say well OK it must be on the road you know 72 percent of the time. That says well wait we’re going to have to have a really good maintenance system here that is very systematically servicing these cars which is good for the aftermarket.
Carm Capriotto: [”[00:18:29]”] Sure it is.
Derek Kaufman: [00:18:32] The issue is that it’s a business to business a business model going forward.
Carm Capriotto: [”[00:18:35] “]It is in and if there’s only going to be 44 million based on the that report, you don’t need as many service centers and you need those 24 units. You and I talked about this on the last episode where the car would drive itself to get serviced in the morning hours. You know you’d have to be open 24 hours a day. Interesting business model but. You know when I started to ask some people are you going to start doing shopping at 10:00 at night you’re going to call the car to take get you to go grocery shopping and you know what they said to me. No. Grocery stores are starting to deliver. I don’t need the car to go shopping. I’m going to go online and I’m going to order. I really think that the Internet of Things or online ordering of just about anything you’d ever want in the entire world may be a factor somewhere in there.
Derek Kaufman: [”[00:19:24]”] Absolutely. You have to think very big picture here to understand where all this goes. We absolutely understand that autonomous cars will unlock travel for people for the very old who can’t drive cars today for the very young. Your kids might be taken to their soccer practice while you’re at work now because an autonomous car will come and pick them up and take them there. That’s wonderful efficiency. So what Schwartz Advisory team is saying is that we see Vehicle Miles Traveled actually going from three point two to about four point five trillion miles as AV’s unlock this these transportation alternatives.
Carm Capriotto: [”[00:20:07]”] The article that came out were Volvo says they’re going with all electric now I guess if you read the headline you say whoa. But you know today you almost got to read deeper into an article to really understand what they mean.
Derek Kaufman: [”[00:20:18]”] Absolutely. You know the people who write the articles are not the same people who write the headlines in many many cases, so the headline writers job is to grab you in and suck you into the article. I get that. But in so doing so many of the headlines were misleading. If you read that Volvo article and you get halfway down the article about them going all electric by 2019 the one word one operative word in there and that word is solely and what it says is their power or...