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How to Stop Settling and Start Driving for the Unreasonable with Kris Kluver Ep. 85
Episode 856th September 2022 • Fascinating Entrepreneurs • Natasha Miller
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Kris Kluver is a dedicated speaker, facilitator, advisor, seasoned entrepreneur, and bestselling author of The Aspiring Solopreneur: Your Business Start-Up Bible as well as The Fable: Life on Your Terms, part of the Defining What’s Next series. He has helped thousands of individuals, couples, and organizations find balance and achieve more than they ever thought possible using simple tools, candid facilitation, and unique stories. Kris has helped organizations achieve eight-figure exits, ten times growth spurts and the process of going public.

Kris is a Certified Speaker with EO, the Entrepreneur Association, has studied entrepreneurial strategy at Harvard Business School and is a fellow at York University in the United Kingdom. He lives in the high country of Colorado with his spouse, Reka, where they live life on their terms embracing adventure travel and endurance events.

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Where to find Kristopher Kluver

Website: https://lifeon-yourterms.com/

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This episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items. 

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Transcripts

Kristopher Kluver:

For most successful entrepreneurs, the reason

Kristopher Kluver:

they're successful is their default mode is head down, work harder.

Kristopher Kluver:

And the reason they hit those ceilings is because their default

Kristopher Kluver:

mode is head down and work harder.

Kristopher Kluver:

But when you can look at your life in a holistic level, you end up

Kristopher Kluver:

becoming the very best partner, the very best spouse, the very best

Kristopher Kluver:

parent, the very best friend and the very best boss and leader you can be.

Kristopher Kluver:

And what happens is everything expands.

Natasha Miller:

Welcome to FASCINATING ENTREPRENEURS.

Natasha Miller:

How do people end up becoming an entrepreneur?

Natasha Miller:

How do they scale and grow their businesses?

Natasha Miller:

How do they plan for profit?

Natasha Miller:

Are they in it for life?

Natasha Miller:

Are they building to exit these in a myriad of other topics will be discussed

Natasha Miller:

to pull back the veil on the wizardry of success and FASCINATING ENTREPRENEURS.

Natasha Miller:

My book RELENTLESS is now available everywhere books can be bought online,

Natasha Miller:

including Amazon and BarnesAndNoble.com.

Natasha Miller:

Try your local indie bookstore too.

Natasha Miller:

And if they don't have it, they can order it.

Natasha Miller:

Just ask them, the reviews are streaming in and I'm so thankful

Natasha Miller:

for the positive feedback, as well as hearing from people that my

Natasha Miller:

memoir has impacted them positively.

Natasha Miller:

It is not enough to be resilient.

Natasha Miller:

You have to be RELENTLESS.

Natasha Miller:

You can go to TheRelentlessBook.com for more information.

Natasha Miller:

Thank you so much.

Natasha Miller:

Kristopher Kluver is a seasoned entrepreneur and

Natasha Miller:

bestselling author of two books.

Natasha Miller:

He has helped thousands of people find balance and achieve more

Natasha Miller:

than they ever thought possible.

Natasha Miller:

Using simple tools, candid, facilitation, and unique stories.

Natasha Miller:

We talk about the number one main thing.

Natasha Miller:

He has his client's focus on what his new definition of success is

Natasha Miller:

and how he got to that realization.

Natasha Miller:

Now let's get right into it.

Kristopher Kluver:

The biggest thing without question.

Kristopher Kluver:

And again, thank you for having me is to help people shift their

Kristopher Kluver:

thinking, the skills that we have.

Kristopher Kluver:

So many of us live in a box, and there's a quote.

Kristopher Kluver:

Everybody knows from Henry Ford that says "Whether you believe you can, or whether

Kristopher Kluver:

you believe you can't, you are right."

Kristopher Kluver:

And the most critical thing.

Kristopher Kluver:

And the primary things for senior leaders is to be audacious is to be unreason.

Kristopher Kluver:

It doesn't mean we just throw it against the wall, but when you can get

Kristopher Kluver:

an entire team focused on what would amazing look like, where do we wanna go?

Kristopher Kluver:

What is unreasonable?

Kristopher Kluver:

And I've had senior leaders pull me aside and cuss me a blue streak after a session,

Kristopher Kluver:

because it's like, what are you doing?

Kristopher Kluver:

There's no way we're gonna hit that.

Kristopher Kluver:

That's insane.

Kristopher Kluver:

But then that same leader, I had this one gal, she called me crying

Kristopher Kluver:

three days before the end of the year she just said "We just hit it".

Kristopher Kluver:

And that's a company that's gone from roughly 8 million in revenue

Kristopher Kluver:

to over well, over 150 million.

Kristopher Kluver:

It's extraordinary.

Kristopher Kluver:

So it's helping people think about things differently.

Kristopher Kluver:

And then from there, how do you build that strategic plan to make

Kristopher Kluver:

sure how are we gonna get it done?

Kristopher Kluver:

What are those priorities?

Kristopher Kluver:

And then just start eating that elephant one bite at a time.

Kristopher Kluver:

But what's the primary point.

Natasha Miller:

That is a wonderful answer to the question of what to focus on when

Natasha Miller:

trying to scale and grow and coming from the Midwest and very humble situations.

Natasha Miller:

It's not ingrained in Midwesterners.

Natasha Miller:

It's a left coast, right coast mentality.

Natasha Miller:

That's not exactly, but that's in general, you probably understand that.

Natasha Miller:

So I love that.

Natasha Miller:

And do you think that people can break through the barrier of their own limited

Natasha Miller:

beliefs and do they need someone like you or a coach to help them find that?

Kristopher Kluver:

So let me first just say to me, we end up with the aw shucks

Kristopher Kluver:

Midwest martyr where it's embarrassing to say you're really good at something.

Natasha Miller:

Yep.

Kristopher Kluver:

Respectfully to my east coast and west

Kristopher Kluver:

coast, brothers and sisters.

Kristopher Kluver:

I love you.

Kristopher Kluver:

But a lot of you guys are trying to stand on the corner and beat your

Kristopher Kluver:

chest and say how great the world is.

Kristopher Kluver:

And in the Midwest, I think we have a lot of those skills and with the

Kristopher Kluver:

teams I've worked with in the Midwest, and I've worked with teams all over

Kristopher Kluver:

the world, but to help people start having that confidence and realizing.

Kristopher Kluver:

I think that one of the main shifts, particularly for the senior leaders

Kristopher Kluver:

is to have that humble confidence.

Kristopher Kluver:

It's to have that ability to say, no, we're not going there.

Kristopher Kluver:

We're going all the way there and we're gonna do it and we can do

Kristopher Kluver:

it, but it's inspiring the team.

Kristopher Kluver:

And they say "How are we gonna do it?"

Kristopher Kluver:

"I don't know.

Kristopher Kluver:

But we're gonna do it."

Kristopher Kluver:

I know it, my heart, and I need you to know it in your heart.

Kristopher Kluver:

And then how do we start figuring out how to then as a team, what are those primary

Kristopher Kluver:

things that we gotta get done and the process for strategic planning for it,

Kristopher Kluver:

and with the idea of coaches and experts?

Kristopher Kluver:

I can say that early on in my career, I started my first of

Kristopher Kluver:

15 companies when I was 19.

Kristopher Kluver:

I thought it was really expensive for me to go out and invest in somebody.

Kristopher Kluver:

And it was foolish.

Kristopher Kluver:

And once I shifted my thinking in realizing that if I can get somebody who

Kristopher Kluver:

can adjust my thinking just a little bit, if I can pull out a nugget, somebody who

Kristopher Kluver:

will fearlessly challenge me, "oh my God, it's the greatest thing in the world."

Kristopher Kluver:

So when you look at like tiger woods or LeBron James, or the best of

Kristopher Kluver:

the best, these guys don't have one coach, they have four or five coaches.

Kristopher Kluver:

So I personally have multiple coaches, myself.

Kristopher Kluver:

My performance coach is one of the very best on the planet.

Kristopher Kluver:

And she's the performance coach for the Phoenix.

Kristopher Kluver:

But she's not afraid of calling me out and going, dude, why

Kristopher Kluver:

are you getting your own way?

Kristopher Kluver:

Why is that happening?

Kristopher Kluver:

What's going on here?

Kristopher Kluver:

And that's what we need is to have that outside keys.

Kristopher Kluver:

So I think when you can have an outside influencer, They're not

Kristopher Kluver:

influenced per a trusted source.

Kristopher Kluver:

The whole cornerstone of it though, is it's gotta be somebody

Kristopher Kluver:

you trust and respect and yeah.

Kristopher Kluver:

They can challenge you.

Natasha Miller:

How would you suggest people source and qualify a great coach?

Kristopher Kluver:

So in my first book, the Aspiring Solopreneur, I

Kristopher Kluver:

talk a lot about for people looking to jump in, to start gig working.

Kristopher Kluver:

Is, you can build a whole team of advisors, which are defacto

Kristopher Kluver:

coaches by finding a great business accountant, a great business attorney.

Kristopher Kluver:

A great, and I think the thing is that when you're starting it,

Kristopher Kluver:

most people need to remember how can I be interviewing this person?

Kristopher Kluver:

Because sometimes, oh, this person makes this much an hour.

Kristopher Kluver:

They must like, I don't care.

Kristopher Kluver:

I'm interviewing that person for culture fit.

Kristopher Kluver:

Is this somebody that I'm gonna believe and trust is this somebody that I share

Kristopher Kluver:

my values with and is this somebody that I believe is going to be able to

Kristopher Kluver:

help transition to that next level?

Kristopher Kluver:

So I guess the biggest thing is not being afraid.

Kristopher Kluver:

First off, go to your resources that you have ask around, do you know anybody,

Kristopher Kluver:

but then second, don't be afraid of smiling that and dial in a little bit.

Kristopher Kluver:

And if you have a coach that says I'm not willing to give you

Kristopher Kluver:

an hour, I'm way too important.

Kristopher Kluver:

That's not a good fit.

Kristopher Kluver:

Because if they're not willing to invest the time in you to see if they're a good

Kristopher Kluver:

fit, then they're just taking money.

Natasha Miller:

Yeah.

Natasha Miller:

They don't understand that it is a two way street and they have to woo

Natasha Miller:

the client as much as the client has to woo them or prove the fit.

Natasha Miller:

Yeah.

Kristopher Kluver:

Yeah.

Kristopher Kluver:

I look at it almost as vetting.

Kristopher Kluver:

When I interview somebody I'm very selective with who I work

Kristopher Kluver:

with and I'm like I'm choosing to see if we're gonna be a good fit.

Natasha Miller:

Yeah.

Kristopher Kluver:

Because I get really invest.

Kristopher Kluver:

I care.

Kristopher Kluver:

It lights me up when somebody gets really successful and I get really

Kristopher Kluver:

sad when somebody won't listen and they keep getting in their own way.

Natasha Miller:

Yeah.

Kristopher Kluver:

So I figure I'm gonna invest as much energy

Kristopher Kluver:

in that and people sense that, so.

Natasha Miller:

What was your definition of success before your "aha" moment

Natasha Miller:

on the couch, and you can set up.

Natasha Miller:

I saw the video.

Natasha Miller:

So people are like what was-

Kristopher Kluver:

Alright, so I'm a little embarrassed to admit this.

Kristopher Kluver:

So I, like I said, I've had lots of companies.

Kristopher Kluver:

I've helped people all over the world.

Kristopher Kluver:

I am used to running a hundred miles an hour with my hair on fire.

Kristopher Kluver:

That's my normal default.

Kristopher Kluver:

My Midwest default of head down work harder, not necessarily smarter.

Kristopher Kluver:

And I had my hip and my knee replaced and I found myself stuck on the couch.

Kristopher Kluver:

I couldn't do.

Kristopher Kluver:

So I ended up watching daytime TV, which in and of itself

Kristopher Kluver:

is a frightening experience.

Kristopher Kluver:

Wow.

Kristopher Kluver:

And then I discovered what a Kardashian was and it scared the pants off me

Kristopher Kluver:

because the reality is this is a group of people that are beautiful,

Kristopher Kluver:

that have unbelievable wealth.

Kristopher Kluver:

They have great power fame accolades.

Kristopher Kluver:

And yet, if I was really candid, it seemed like all he did was bitch.

Kristopher Kluver:

And I realized that the metrics.

Kristopher Kluver:

I was tracking for success were very similar to the Kardashians.

Kristopher Kluver:

And I did not feel very happy about that.

Kristopher Kluver:

And it was through that process that had started me down a rabbit

Kristopher Kluver:

hole that I realized that I had and a lot of the senior members that I

Kristopher Kluver:

work with had abdicated what success looked like that narrative to the

Kristopher Kluver:

wine commercials, to maybe the scarcity mindsets, good intention,

Kristopher Kluver:

but scarcity mindsets of our parents.

Kristopher Kluver:

Or even our peers, because Natasha, I can't tell you how many people

Kristopher Kluver:

I work with, who apparently on the outside feel like they've got it all.

Kristopher Kluver:

They're making millions, cars, private jets, everything.

Kristopher Kluver:

And yet, if they're really honest with themselves, they're miserable

Kristopher Kluver:

and they're really longing for what is it that's gonna make me happy.

Kristopher Kluver:

So that was so the traditional success metrics is where I looked and, but I, I.

Natasha Miller:

The Kardashians led you to enlightenment?

Natasha Miller:

Wow.

Kristopher Kluver:

When you say it that way, it makes me feel even worse.

Kristopher Kluver:

but yeah, no it really challenged my thinking and shifted my thinking.

Natasha Miller:

And so what is your definition of success today?

Kristopher Kluver:

My definition of success today is having a

Kristopher Kluver:

holistic well-balanced life.

Kristopher Kluver:

So I think like a lot of the millennials and the gen Zs traditionally are

Kristopher Kluver:

looking at things in the right way.

Kristopher Kluver:

They traditionally, and this is stereotypical, but it's fairly accurate

Kristopher Kluver:

is that people are looking more at relationships and more at their health,

Kristopher Kluver:

their personal, their partner of their family relationships, their mental, their

Kristopher Kluver:

spiritual, and their physical health.

Kristopher Kluver:

And I don't think that's wrong.

Kristopher Kluver:

I think it's actually the right way.

Kristopher Kluver:

But if that's all you do.

Kristopher Kluver:

Then you're probably destined to end up in your parents' basement, but if all you

Kristopher Kluver:

focus on is your money, your professional life and your resources and your stuff.

Kristopher Kluver:

You're probably destined to be wealthy, unfit, heart attack, and

Kristopher Kluver:

divorced, and your kids don't like you.

Kristopher Kluver:

So to me, success now is whatever it is for me is how can we

Kristopher Kluver:

look at a holistic assessment?

Kristopher Kluver:

And have a balance in all of those areas.

Kristopher Kluver:

And here's the secret.

Kristopher Kluver:

This is the biggest secret that I've discovered with.

Kristopher Kluver:

This is so often entrepreneurs are like, yeah, but dude, if I start backing

Kristopher Kluver:

off in the business, if I take my foot off the throttle, it's gonna go in the

Kristopher Kluver:

ditch and everything's gonna go to hell.

Kristopher Kluver:

And that is not true.

Natasha Miller:

Not true.

Natasha Miller:

I'll tell you right here, after a multimillion dollar business,

Natasha Miller:

going to zero in March, because we're in events and entertainment,

Natasha Miller:

I was able to build it back.

Natasha Miller:

And today after the biggest overturn in history, of our businesses in general,

Natasha Miller:

I'm working on my business 20% of my time.

Natasha Miller:

And it's thriving.

Natasha Miller:

So hear me, hear us, everyone it can be done.

Natasha Miller:

And it is reframing the mindset, but also putting the right things in place.

Kristopher Kluver:

It is, but if we don't take time to breathe,

Kristopher Kluver:

if we don't take time to step.

Kristopher Kluver:

If we don't take time to look at it on a holistic level.

Kristopher Kluver:

And again, for most successful entrepreneurs, the reason they're

Kristopher Kluver:

successful is their default mode is head down, work harder.

Kristopher Kluver:

And the reason they hit those ceilings is because their default

Kristopher Kluver:

mode is head down and work harder.

Kristopher Kluver:

But when you can look at your life in a holistic level across the board, you

Kristopher Kluver:

end up becoming the very best partner, the very best spouse, the very best

Kristopher Kluver:

parent, the very best friend and the very best boss and leader you can be.

Kristopher Kluver:

And what happens is everything expands.

Kristopher Kluver:

So for me, since I invested and started, rechanging in our focus,

Kristopher Kluver:

we've been able to 10 X, our income, and we take two to three months

Kristopher Kluver:

off a year for adventure travel.

Kristopher Kluver:

And we live in the high country of Colorado.

Kristopher Kluver:

Part-time in Nebraska and we're thriving.

Kristopher Kluver:

I feel like the luckiest cat on the planet.

Natasha Miller:

Do you have to fight your innate sense of

Natasha Miller:

running with your hair on fire?

Natasha Miller:

Do you have to physically or mentally stop that and enjoy or stop that slow down.

Kristopher Kluver:

I'm shaking my head.

Kristopher Kluver:

No, but I'm saying absolutely.

Kristopher Kluver:

I, the reality is-

Natasha Miller:

Does anyone else have to help you with that?

Natasha Miller:

Like your wife or your team?

Kristopher Kluver:

And again, that's where with the life on your terms, programs,

Kristopher Kluver:

helping people acknowledge what success looks like and then recruiting others

Kristopher Kluver:

in our sphere of influence to say, look, this is important to me and I'm

Kristopher Kluver:

embarrassed to admit it, but I need some help with that and creating, but when we

Kristopher Kluver:

create awareness, we have a discussion.

Kristopher Kluver:

Then we can create champions instead of saboteurs.

Kristopher Kluver:

Then people can understand the why behind that.

Kristopher Kluver:

And as the senior leaders of the organizations of our households, we are

Kristopher Kluver:

the primary asset of the organization.

Kristopher Kluver:

Without any question, you are the primary asset of your organization.

Kristopher Kluver:

And as such your number one obligation is to protect the asset.

Kristopher Kluver:

But most of us.

Kristopher Kluver:

In turn, what we do is we just abuse the hell out of the asset and it's not.

Natasha Miller:

And we call it hard work.

Natasha Miller:

And-

Kristopher Kluver:

But don't get me wrong.

Kristopher Kluver:

I love my BMWs.

Kristopher Kluver:

I love my multiple homes.

Kristopher Kluver:

I love the way I fly.

Kristopher Kluver:

I love those things, but it's not the only measure.

Kristopher Kluver:

And when we start looking at it from a health perspective, I used

Kristopher Kluver:

to be a hundred pounds heavier and having, I could barely walk.

Kristopher Kluver:

And I've seen a, I had somebody called me last week who went through this

Kristopher Kluver:

program, they're down 140 pounds.

Kristopher Kluver:

Somebody else called me, they just moved.

Kristopher Kluver:

They picked up, they were in derivatives, had been in Colorado and

Kristopher Kluver:

they ended up moving to Nashville.

Kristopher Kluver:

Completely changed their lives in their early fifties.

Kristopher Kluver:

It's just beautiful.

Natasha Miller:

Have you ever thought that you should write a book that you should

Natasha Miller:

write the story of your life to help other people learn from your experience?

Natasha Miller:

Please go to MemoirSherpa.com and learn how I can help you write, figure out your

Natasha Miller:

publishing path and market your story, your memoir to a best seller status.

Natasha Miller:

Switching gears.

Natasha Miller:

I'd love to know as a newly published author and someone

Natasha Miller:

who's passionate about publishing.

Natasha Miller:

Now, what led to you realizing you wanted to write and publish your books?

Kristopher Kluver:

For me, my wife and I weren't able to have

Kristopher Kluver:

kids and I wanna have purpose.

Kristopher Kluver:

So again, there's a tool that we've created called Life Changing

Kristopher Kluver:

Goal, but imagine a behave a big hair audacious goal from Jim

Kristopher Kluver:

Collins, but for your own personal.

Kristopher Kluver:

For me, mine is to introduce a million people to a new way of

Kristopher Kluver:

thinking impacting countless lives.

Kristopher Kluver:

That to me means that I'm not just on this earth taking up space.

Kristopher Kluver:

I would like to have an impact.

Kristopher Kluver:

And as such a book is one of those ways that can help it establishes reputability,

Kristopher Kluver:

but it also can help outreach.

Kristopher Kluver:

And it's a way to leverage that knowledge in some ways for different people.

Kristopher Kluver:

So does that kinda answer that?

Natasha Miller:

Yeah.

Natasha Miller:

You have two books and I understand what you just said and I appreciate it.

Natasha Miller:

And I think it's absolutely, the best way to put out a book

Natasha Miller:

is to be helpful to others.

Natasha Miller:

And it's also the best way to get someone to actually read the book

Natasha Miller:

if it's for them and not for you.

Natasha Miller:

Beyond those wonderful, like legacy leaving and helpful KPIs was there

Natasha Miller:

a okay, with this book, I wanna get this many clients, this many

Natasha Miller:

speaking gigs, I wanna sell this many.

Natasha Miller:

I wanna make this much.

Natasha Miller:

We are business people.

Natasha Miller:

I'm wondering if you had that in your mindset, along with the other

Natasha Miller:

nicer and softer and meaningful and legacy leaving types of feelings.

Kristopher Kluver:

So absolutely there is.

Kristopher Kluver:

So I shifted my thinking about a year and a half ago.

Kristopher Kluver:

On ROI from a return on investment to a return on impact.

Kristopher Kluver:

I know and we talked briefly before on how you help drive companies to big

Kristopher Kluver:

dollars, but if people are crystal clear on their why, if they know on their

Kristopher Kluver:

heart every day, why am I driving this?

Kristopher Kluver:

They keep in mind the numbers and the metrics you're

Kristopher Kluver:

gonna make money like crazy.

Kristopher Kluver:

So to me, I genuinely want to have.

Kristopher Kluver:

And I feel that this is gonna work, but it also has the

Kristopher Kluver:

knock on effect of doing that.

Kristopher Kluver:

I will be very candid.

Kristopher Kluver:

I'm pretty dyslexic.

Kristopher Kluver:

So for the dyslexic guy to write a book, doesn't work very well.

Natasha Miller:

You probably had some help.

Kristopher Kluver:

Good storyteller, but this is where from a coaching

Kristopher Kluver:

perspective, you can look at Dan Sullivan, the idea who, not, how you

Kristopher Kluver:

get people to help you with that.

Kristopher Kluver:

And you get the very best, but the newest one, the life on your terms

Kristopher Kluver:

of fable is specifically written.

Kristopher Kluver:

To be a one leg book.

Kristopher Kluver:

So I was giving a talk down in the Caymans.

Kristopher Kluver:

I gave everybody a book, but anybody flying back would be able to read

Kristopher Kluver:

that entire book before they got back into the us within that there are

Kristopher Kluver:

specific calls to actions, there's intros, there's a lot of good, positive

Kristopher Kluver:

information to give to people, but it doesn't mean that I'm not looking for.

Kristopher Kluver:

I would like to build a business that's it's done intentionally,

Kristopher Kluver:

but with a combination of both.

Natasha Miller:

Do you think that it is important for someone to buy your book

Natasha Miller:

instead of receive it as a gift to get them to actually open it and read it?

Kristopher Kluver:

I don't know.

Kristopher Kluver:

Normally I would say the, if they buy it, it's gonna work.

Kristopher Kluver:

But I can tell you this group already, I've had a bunch of people

Kristopher Kluver:

call and say, love your book.

Kristopher Kluver:

That's a fun, interesting, quick story.

Natasha Miller:

Did you, is that group of people that have been giving you

Natasha Miller:

the responses they heard you speak before then you gave them the book?

Kristopher Kluver:

Yes.

Natasha Miller:

So it was a tale.

Natasha Miller:

If you were just giving your book out at Let's say an EO regional event and

Natasha Miller:

everyone got one in their goody bag.

Natasha Miller:

I'm going to assume the likelihood of someone opening it up and actually

Natasha Miller:

reading it from cover to cover.

Natasha Miller:

No matter how amazing it is, no matter how important it is to their life.

Natasha Miller:

They're not gonna read it.

Natasha Miller:

I feel like I'm using myself as the Guinea pig that happens to me.

Natasha Miller:

But if I bought something I'm invested in it and it's gonna

Natasha Miller:

wear at me in my mind, you better read that you paid money for it.

Natasha Miller:

There's no right or wrong answer.

Natasha Miller:

I just wondered what your thoughts were around that.

Kristopher Kluver:

Okay.

Kristopher Kluver:

Since we're being candid, I think that the most valuable in a book is because

Kristopher Kluver:

everybody's got a book right now.

Kristopher Kluver:

And candidly books are great ways to make tens of dollars.

Kristopher Kluver:

for 99.99% of the people who write them publish a friend of mine said

Kristopher Kluver:

that the average book in the United States sells a total cop number

Kristopher Kluver:

of copies in the entire existence.

Kristopher Kluver:

And these are the ones that people buy to give to their family of like right at 200.

Kristopher Kluver:

Yep.

Kristopher Kluver:

So I think the biggest value in writing book is it helps

Kristopher Kluver:

establish you as an expert in that.

Natasha Miller:

There's no money in actual book sales.

Kristopher Kluver:

It's all back in.

Natasha Miller:

Unless you're Glen and Doyle and then it's off the charts.

Kristopher Kluver:

Yeah.

Natasha Miller:

So, what do you love?

Natasha Miller:

We were talking about EO just briefly, a minute Entrepreneurs Organization.

Natasha Miller:

What do you love most about that organization?

Natasha Miller:

What's your one like, oh, this is it for me?

Kristopher Kluver:

So I've been in EO for quite a while, so I'm long

Kristopher Kluver:

in the tooth with everybody there.

Natasha Miller:

Did you start it with Vern?

Kristopher Kluver:

No, but I actually, I originally met Vern for the first time

Kristopher Kluver:

in 1987, when he started the Association of Collegiate Entrepreneurs, oddly.

Kristopher Kluver:

But I think the thing that I love the most with EO is the challenge to get better.

Kristopher Kluver:

A lot of people like forum, some people like the social stuff and I,

Kristopher Kluver:

that those are both great, but I've studied entrepreneurial strategy

Kristopher Kluver:

at Harvard business school with EO.

Natasha Miller:

Were we in the same class?

Natasha Miller:

When did you go?

Kristopher Kluver:

Two years before COVID I think.

Natasha Miller:

I went in 2019 where you went, we're gonna have to..

Kristopher Kluver:

Was Applegate?

Kristopher Kluver:

We'll check in, but Applegate was our main, she was awesome, lovely.

Kristopher Kluver:

Anyway.

Natasha Miller:

Amazing.

Natasha Miller:

Oh my, okay.

Natasha Miller:

After the show we're gonna.

Kristopher Kluver:

And then I also was able to get into

Kristopher Kluver:

the Global Speakers Academy.

Natasha Miller:

I did that as well, the first time, the first one outta the gate.

Natasha Miller:

OK.

Kristopher Kluver:

So this last one was, I did one in October last

Kristopher Kluver:

year and we had Tony Robbins coach.

Kristopher Kluver:

The coach at Tony Robbins uses and there were 25 of us in person.

Kristopher Kluver:

I think another time.

Natasha Miller:

Is it Pat Quinn?

Kristopher Kluver:

Down in san Diego.

Natasha Miller:

Yeah.

Kristopher Kluver:

So I love the learning opportunities.

Kristopher Kluver:

And I have to say I'd been outta forum for a while, but finding my new forum,

Kristopher Kluver:

that's a bridge forum and it's cool because it's seven women, three guys.

Kristopher Kluver:

And which is different dynamic, but my goodness, these guys are heavy hitters and

Kristopher Kluver:

holy smokes and I having fun with them.

Natasha Miller:

Cool.

Natasha Miller:

Yeah.

Natasha Miller:

How do you manage the team of your core business now?

Natasha Miller:

Life on your terms?

Kristopher Kluver:

I am a huge fan of finding amazing people.

Kristopher Kluver:

That was one of the big things from the Harvard piece.

Kristopher Kluver:

Two biggest things.

Kristopher Kluver:

When businesses hit the hockey stick.

Kristopher Kluver:

Number one, when you start using crystal clear metrics to make

Kristopher Kluver:

decisions, rather than using your gut.

Kristopher Kluver:

And then two, when you start hiring people, who've done it 10 times

Kristopher Kluver:

before and are gonna are great at it.

Kristopher Kluver:

Not somebody.

Kristopher Kluver:

Oh yeah.

Kristopher Kluver:

We could get Jones.

Kristopher Kluver:

She could do it.

Kristopher Kluver:

No, I want somebody who's gonna come in and say no Kluver.

Kristopher Kluver:

This is the way we need to do this.

Kristopher Kluver:

This is how we're driving this and a players only crystal clear accountability.

Kristopher Kluver:

I need you to manage these four things.

Kristopher Kluver:

And then with that, and then these are the metrics.

Kristopher Kluver:

These are the outcomes we're driving towards, and these are the

Kristopher Kluver:

metrics we're gonna track to make sure that we're getting that done.

Natasha Miller:

Are you using something like EOS traction or scaling up in this

Natasha Miller:

current business of yours or have you done a hybrid and included your own.

Kristopher Kluver:

Actually, I was certified in EOS about eight years

Kristopher Kluver:

ago and I left the community on purpose about three or four years ago.

Kristopher Kluver:

And I helped found one of the original groups called pinnacle, which is, and

Kristopher Kluver:

it uses a little bit of everybody.

Kristopher Kluver:

The thing is all of those tools that it will never cease to amaze

Kristopher Kluver:

me how much everybody gets wrapped around the brand name of the tool.

Kristopher Kluver:

wanna know what you're gonna build for.

Kristopher Kluver:

And the thing that I like with pinnacles, we have hundreds of tools and we

Kristopher Kluver:

can paint outside the lines a lot.

Kristopher Kluver:

So it allows me to meet my clients really where they are.

Kristopher Kluver:

But in essence, it's gonna be the same quarterly cadence.

Kristopher Kluver:

It's having that crystal clear vision, making sure we know our values,

Kristopher Kluver:

what's our BHAG or life-changing goal.

Kristopher Kluver:

We have some sort of printed vision of some sorts.

Kristopher Kluver:

I like Dan Miller for the marketing pieces, then simplified annual

Kristopher Kluver:

goals, simplified quarterly goals.

Kristopher Kluver:

So it's all very simple in how everything's integrated.

Kristopher Kluver:

But yes, I'm working with an aerospace company now and we're rebuilding their

Kristopher Kluver:

skunkworks, their innovation lab, and we're using the same structures.

Kristopher Kluver:

Then those are time tests.

Kristopher Kluver:

People have been doing those for hundreds of years.

Kristopher Kluver:

Everybody wants to tell you it's new stuff.

Kristopher Kluver:

It isn't, it's just.

Kristopher Kluver:

It's simplifying.

Natasha Miller:

It's new stuff, but having access to it and being taught

Natasha Miller:

by or guided by or coached by the right person for that CEO or that

Natasha Miller:

organization, that's a challenge.

Natasha Miller:

So I know early on in my business, I was at $1.5 million in revenue before

Natasha Miller:

I really knew how to run a business.

Natasha Miller:

I had of course systems and processes.

Natasha Miller:

We all do, whether we realize it or not, but I didn't have the language or the

Natasha Miller:

foundation or the outline, the structure to understand what was happening.

Natasha Miller:

And had I known a lot earlier.

Natasha Miller:

I would've been a lot further in life, but that was my journey.

Natasha Miller:

And that was my process.

Natasha Miller:

And.

Natasha Miller:

Yes, looking back, I would change it, but not really.

Natasha Miller:

I arrive to where I'm at right now, where I'm supposed to be.

Natasha Miller:

So last question for you is what are you most looking forward

Natasha Miller:

to in the nearest future?

Natasha Miller:

And that can be a holistic answer.

Natasha Miller:

Not just in business or personal life.

Kristopher Kluver:

Immediately when I'm done with you, I'm gonna jump on a plane

Kristopher Kluver:

and go back to my place in Colorado.

Kristopher Kluver:

And I'm gonna ride my mountain bike and ride my legs off

Kristopher Kluver:

over the next few days, but

Kristopher Kluver:

- Natasha Miller: Wait, do you

Kristopher Kluver:

You've gotta check him out.

Kristopher Kluver:

He, he may be a little too much for you.

Kristopher Kluver:

He's an endurance.

Kristopher Kluver:

He's married to Sarah Blakely, the founder of Spanks.

Kristopher Kluver:

And I think there's a lot of synergies between how you look at the world and

Kristopher Kluver:

think, and him, he's just a little more aggressive than you are, you'll see.

Kristopher Kluver:

It's a little nutty.

Kristopher Kluver:

You can email me or call me after you look him up and go, "oh, I see what you mean."

Kristopher Kluver:

Okay, I will, for sure.

Kristopher Kluver:

I think, no.

Kristopher Kluver:

The biggest thing I'm excited about is I'm doing a different type of launch for

Kristopher Kluver:

a group coaching for life on your terms.

Kristopher Kluver:

People it's gonna have a much broader reach.

Kristopher Kluver:

And this is where as we know, I'm transitioning from that, I've gone

Kristopher Kluver:

from one to one to a few, and this is gonna start being one to many.

Kristopher Kluver:

And I have six amazing rockstar coaches that already wanna

Kristopher Kluver:

start helping with this.

Kristopher Kluver:

So I feel like I'm right at that trajectory, that poor turning

Kristopher Kluver:

point on the hockey stick.

Kristopher Kluver:

So I think I've got some fun adventures to Nepal and some other travel

Kristopher Kluver:

stuff, but I think that's probably what I'm most jazzed about right now

Kristopher Kluver:

is the opportunity that I'm really gonna be able to help some people.

Natasha Miller:

For information on Kris's Life On Your Terms

Natasha Miller:

Program, go to the show notes where there's a link and a discount code.

Natasha Miller:

Wanna know more about me go to my website, OfficialNatashaMiller.com.

Natasha Miller:

Thank you so much for listening.

Natasha Miller:

I hope you loved the show.

Natasha Miller:

If you did, please subscribe also, if you haven't done so yet,

Natasha Miller:

please leave a review where you're listening to this podcast now.

Natasha Miller:

I'm Natasha Miller and you've been listening to FASCINATING ENTPRENEURS.

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