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214 - Making Sense & ROI of Your Event Data - with Joe Colangelo
Episode 21429th May 2023 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:17:30

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Meet Joe Colangelo, a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy. His expertise on AI, audience growth, and sponsorships has made him a sought-after resource for event planners.

In this episode, we discuss:

  • Implement data analytics strategies to streamline lead generation and create unforgettable customer experiences.
  • Appreciate the transformative power of experiential marketing and engaging on-site events.
  • Tap into the on-site innovation surge to stand out with unique experiential deliverables.
  • Gain insights into maximizing ROI by investing in innovative revenue channels like on-site sponsorships.
  • Explore the critical role of data-driven decision-making in devising compelling and personalized pitches.

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