A new survey suggests that real estate investors are unlikely to survive in today's competitive market unless they get serious about branding their business (Source: Fortune Builders). Real estate investors often debate the decision to operate independently or build a real business and brand. Many more think that they can put off the decision. However, the need to brand your real estate investing business has never been greater, and that is why I've brought Stace Caseria on to talk about real estate branding tips to beat your competition.
Stace Caseria is the founder of Trust Deep Branding Agency and an award-winning writer and branding expert with 20-years of experience. He focuses on creating long-term loyalty between businesses and individuals built on deep trust. He got his start at MAD Magazine and has created communication content and strategy for brands like Realty, Mogul, Bose, Delta Air Lines, Panasonic, Vail Resorts, etc. He's been investing in real estate for more than 20 years and is currently both an active and passive investor.
Stace and I discuss all the aspects of branding. From the many profitable reasons why you should be branding yourself to how to create a brand. We also discuss in detail how to use that branding to create loyalty between you and your customers.
Why it's essential to brand your business - making yourself stand out from others and build loyalty.
Many real estate investors fail to take advantage of their personal or professional brand.
Branding builds measurable value for your business beyond your sales.