In this episode of Collaborators Unite, host Chuck Anderson sits down with Kyle Goodknight, podcasting expert and first responder, to explore the untapped potential of podcasts. Kyle dispels the myth of an oversaturated podcast market and highlights how interview-style shows can be transformative business tools. He shares his journey into the world of podcasting, offering insights into leveraging podcasts for strategic partnerships, creating content efficiently, and building genuine relationships with guests. Listen as they unpack how this medium can become a game-changer for entrepreneurs looking to grow their businesses and establish themselves as authorities in their fields.

Guest Bio:

Kyle Goodknight is an adept podcast producer and voice-over artist with a rich background in healthcare as a first responder. With extensive experience as a paramedic and respiratory therapist, Kyle has honed his entrepreneurial spirit by merging his love for tech and storytelling in the podcasting realm. As the founder of Goodnight Podcasting Solutions, he has helped numerous business owners streamline their podcasting processes, transforming their shows into potent tools for growth and collaboration.

Key Points Discussed:

1. Podcast Market Is Not Saturated (00:01:41)

Kyle argues that the podcast market remains open for new and innovative shows, emphasizing unique usage strategies for creative growth.

2. Navigating Podcasting Alongside Busy Careers (00:02:26)

Kyle discusses balancing his full-time role as a paramedic with his podcasting ventures, illustrating how efficient workflows can make podcasting manageable.

3. Podcasting as Relationship Builders (00:07:07)

Kyle explains how podcasts serve as a powerful medium to initiate relationships with potential clients, collaborators, and partners, dispelling the notion that downloads are the primary measure of success.

4. Overcoming Technical Challenges for Podcasting (00:21:39)

Chuck and Kyle address common technical hurdles that aspiring podcasters face, highlighting how Kyle's services can simplify the technical process to focus on content creation.

5. Books That Impact Personal and Professional Growth (00:29:51)

Kyle shares influential books that have greatly affected his life and business approach, including "The Body Keeps the Score" for understanding mental health and "The 5 Apology Languages."

Main Quote:

"Podcasting is a know, like, and trust builder, and if you really fall asleep with that thought process in your mind, the next morning you're gonna wake up and you're like, okay. Cannot not do a podcast." - Kyle Goodknight

Links:

https://kylegoodknight.com/

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Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

Hello everybody. And, welcome back. This is the creative collaboration show

with Chuck Anderson, and this is the show where we help

you business owners who are on a big

mission to change the world with whatever your product or

your service or your coaching program or your course is. And

one thing that we do very well is we attract an

audience who wants to enhance people's lives.

They're they're building that business for that reason. Now, along

the way, there's gonna be obstacles that you wanna overcome.

You're also going to want to leverage

your marketing and get your message out there in a big, big way. One of

the ways that you can get your message out there in a

big way, not only get your message out there in a big way, but create

partnerships that can lead to quantum leaps

in your growth. I know it's happened for me. It's gonna

happen it's happened for our guests, which we're gonna talk about, but we're gonna talk

a lot about partnerships, collaboration, and how we

leverage podcasts to do that. It's the

reason I have 3 podcasts interview style

podcast that is. And, not only is our guest today, very

knowledgeable and an as great expertise in this, but he

is my secret weapon in terms of getting these podcasts

published. So Kyle Goodnight is my guest here today. He's an

expert in podcasting and partnerships,

that relationship. He's also a first responder, which people

usually find very, very cool. But, Kyle, I won't tell everybody

your story. You're gonna you're gonna tell that. So first of all, well, welcome to

the show. Well, thank you so much, Chuck. I appreciate you having me on, and,

it's a privilege to be here to discuss this fun little new world.

And we all know that podcasts are a growing thing, and everybody thinks that

the podcast market is saturated. I'm here to tell you, it's not. Especially

the way that you and I use it, we use it very, very uniquely. So

thanks for having me. I I'm so glad that you're here.

And just to remind me, like so first of all, you're a first responder, so

that means you're a super helpful guy who cares about

others. And then you're a voice over artist, so you know

a little bit about tech and recording and all of that.

And you're a podcast producer and a podcast host, so you have all of

these things going for you. Go ahead and tell everybody a little bit more about,

you know, yourself and Sure. And we'll Sure. Well, like Chuck

said, I've been in, I'm a first responder, a full time paramedic,

which gives me the the room to do all the podcasting stuff

on the side because I work a 24 hour shift every 3rd

day. So if you take 365 days divided by 3, I I

work a 121 days a year, but 24 hours at a shot. Prior to that,

I was a respiratory therapist, and so I've been in health care field almost

3 decades. So just like right shore of 3 decades. So I've got a very

strong background in clinical, but in the process of all that, I was in

medical sales and medical supply development, which where it that

really where I honed honed my entrepreneurial spirit.

I've always been an entrepreneur ever since I was old enough to push a lawnmower,

and it's one of those things where I've had my own business. I'm also a

handyman. I'm I'm I grew up with around my dad who was a

contractor, so I learned the trade from him. So I can

literally go out and swing a hammer and make money just like I can make

money from podcasting or going to the medic, you know, and and

clocking in. So it's one thing. I do have quite a few things under my

belt, pretty well rounded when it comes to life,

experiences and whatnot and things I've seen in the medical industry,

plus just my own life. But, you know, it's I got into

voice over acting because I looked at going back to school, and

school for e EMS management was, you know,

25, $3,000. And I've I've always been told that

I have a good voice, whether that's character voices or seeing voice or,

you know, just talking voice. And so I was on Facebook one

day, and a little thing was like, have you ever many ever told you you

had a good voice was literally the tagline. I was like, yes, and I clicked

on it, and it was a free seminar, 1 hour seminar about how to get

into voice acting. Well, the reason why I'm telling you that is

because voice acting is what introduced me to the podcast

world. Because I started getting hired for intros and outros for other people's

podcast. Well, one individual, he didn't have a podcast

yet. He knew he wanted 1, didn't know how to do it. So when he

hired me as a podcast voice over, he ended up sending me a message,

like, do you know how to do podcasts? And I'm, like, no, but I can

teach myself. So him and I started a relationship, and we

created a a he created a podcast that I produced for

him. And also and then, eventually, he asked me to be a host

or a a cohost on one of his new he started, like, 3 podcasts in

a very short period of time. He had a bunch of different things that he

wanted to get out to the world. So I jumped in as a co host

on a sporting podcast, and then I was producing that podcast. And

his 3rd podcast, which was very political, I started producing that

podcast. I was not gonna be a co host on the political one. I keep

my I keep my thoughts and all that stuff kind of kind of out of

the public only because with what I do on the public

sector, I wanna be nice and neutral and and make sure that people don't

judge me for what I'd like or don't like in that factor. But nonetheless,

I started producing podcasts, what I call the old fashioned way,

which took me several hours for each episode. And then fast forward to

about 9 months ago, or we're getting close to a year, I think it was

April of last year, I got introduced to a much more

efficient way, which includes the program we're actually recording on,

Riverside. No I get zero benefit from me saying this, but

Riverside is probably one of the best platforms I've ever recorded in. I have recorded

in a few. So very, very sleek and very understanding,

very intuitive, and it really helped shrink my

workflow. Like, I was just telling Chuck before we came on, I had a

podcast recording earlier today, within 45 minutes when I was done

recording, it was up to the world. Because Tuesdays are my podcast

day, and I've been so busy on the medical side of things, with classes and

stuff the last week. I never recorded an episode, so I recorded 1 this morning,

posted it this morning, done. It's out there in the world.

So Yeah. That's fantastic. And I, you know, I often refer

to you as my secret weapon when it comes to podcasting, and that's one of

the reasons why. Because, you know, when we first start started our first show,

we were really good at recording it. We were not really good at publishing it,

and we had a 6 month backlog in publishing at some

point. Well, that's a big problem. Yeah. Yeah. I do. People.

Yeah. Well, especially for us because having the

interview style show, one of my

objectives with having people on my show is to,

first of all, develop a relationship with the guest and then, you know,

see what, what partnerships or collaboration opportunities

we might have together. And Right. You know, what I found

was if I recorded somebody and then waited

6 months to publish them, oftentimes, they didn't

remember being on the show. Right. And so we needed to

get that down to 2 weeks. And now with your help, we

can get that down to less than an hour. So I mean Yes. You.

I know. It's like it's like I can't even believe we're actually saying that. You

know? Like, to actually say that out loud and for it to be

reality, and that's no joke. But that includes that includes

complete editing, intros and outros, if you have a commercial to

drop it in there, putting it up on a podcasting platform RSS feed

with Shorts and attaching that to and and then putting it over into YouTube.

I mean, that workflow that used to take 2, 3 hours and

take you in backlog is now something that I mean, I have a

client where I he said that there were 4 episodes available

inside of his Riverside, and I have access to his Riverside as an editor. And

I went in, and I just I put on some music, and I just went

to town. I was actually done because I had gotten so much of a flow,

Chuck. I was done in an hour and 20 minutes with 4 episodes.

Done. Wow. Amazing. Scheduled out for 4 weeks. Don't have to look at it

again until they get more. It was crazy. That the whole idea

of having an interview style podcast has become a lot

easier than most people think. What are you

hearing from people? I mean, first of all, who are you finding

that's coming to you for help, first of all? And what are you hearing from

them? Like, what is their reasons for wanting Well to do a

podcast? Right. So first of all, you know, the people that are coming to

me are people that are curious about podcasting or they're fed up with their

podcasting procedures, and they they wanna hear one last word

of how it can be better and what and then when they see me and

my productions go out and and they

hear, you know, they hear whether they listen to an episode or whether I put

it on social media that that it took me 20 minutes to produce this podcast

that they're getting ready to watch, video and audio and shorts, you know, they

go, well, how is he doing that? You know? And so they call them and

they say, like, tell me tell me, what is your workflow? And I and I

ask a lot of questions first. And one of the main questions is I say,

what is your biggest struggle with your business? What is the biggest struggle with your

podcast? So let's say someone's already a podcaster. Well, I'm just having less and

less time. Okay. That kinda reflects back to people that don't wanna start

a podcast because they don't have time. You know, looking under my

chair, and my dog is lading over there. If I move my dog right now,

there's no time under there. I can look behind my monitor. There's no time there.

You can't find time. You have to make time for something that works to

grow your business. So my next question to them is how many

clients do how many ideal clients or partners or collaborations

would you like to meet on a weekly basis? And they don't know. They don't

know how to answer that. And I'll and I'll and I'll and I'll fill them

with numbers. I'm like 5? 1 per day. Could what would what would 1 per

day ideal client, partner, or collaborator do to your business?

1 per day, 5 per week. Well that would change everything. 20

per month. And I'm like, okay. What if you just concentrated on

setting meetings with people that are your ideal clients that you go

out there and go on the offensive instead of waiting for them to open their

door for you, you're going out to say, hey, who wants to come on my

podcast to talk about blank? And blank is your ideal client.

You subject that word or that sentence to them so it captures

their interest, and they wanna come and tell their expertise. So

if you can do 3, 3 a day, is that feasible? Do you

can you find time? Can you make time for

3 ideal clients per day in your work week? Oh, god. That'd be great. Because

that's 15 per week, and what's the math? 15

times 5, you know? I mean, well, 15 times 4. Sorry. So you're looking

at you're looking at 60 people a week that is your ideal client. Do you

have can you make time for that? You know what? That's a whole another perspective.

And when they do that, then they always call me back and say,

my podcast has generated so many opportunities

for me. Some are direct clients. I've had a few that way. And some

are collaborators or, you know, partners of some sort,

and it blows them away. So people come to me with no time, then

I show them how it's time, and then then I can either

teach them how to do what I do, or I can do it for

them. So it's a done for you or a done with you service, and they

can choose the path that they want. And some people say, nope. I just wanna

record. Like, that if I could just meet with people and record an

episode so I can be a content so I can have content because

remember, the other thing in my opinion, the second one down the

list other than being a partner connector of

podcasting, the second one that used to be number 1 is becoming your authority in

your space. Like podcasts make you an authority of whatever your

subject is. I'm becoming more of an authority in 2 different places. One,

mental health with the first responder. That's one podcast I run and and host.

And then another one is the Ignition Path podcast, which is which

is my business entrepreneurial path podcast where

entrepreneurs come on and they tell me about their path, and I connect with them

there. And that is one of the things that I do and I

have had so many opportunities, and actually, the best thing is

I started my Ignition Pat or my Elevate podcast

pivoted, and we could talk about that if you want. I pivoted from a

different business model in mental health for first responders

into a podcast to create and and

get content and be an authority in that space. And what

happened there was about 2 months in, I had a podcast guest

that found out that I was a first responder during our first meeting. He found

out that I was a podcast producer in our first meeting, and he said, oh

my gosh, Kyle. I've been waiting to meet you. And I'm like, what? He's like,

I didn't know what I knew. He said, I prayed on it. I knew I'd

meet somebody that that fits everything I need for what I'm doing. And I'm like,

alright. Tell me more. And he told me what he was doing for 1st responders

and veterans, single mothers, and and abused children. I'm now his podcast

producer, and we're also generating help for the for

all those 4 categories. And come to find out, he was Tony

Robbins' fire walk captain for 20 years. Oh, wow.

Yeah. So podcasting, that that connected,

that made me introduce that was an introduction from him and

I, you know, from from a random source. Incredible.

Yeah. So I wanna unpack this a little bit because there's a lot that you

just said there. Well, first of all I typically say a lot. Sorry. No. No.

This is well, so do I. I we I I already know that you

and I could fill, a half day or full day

workshop right now. Yeah. Without even blinking.

But you're talking a lot about potential clients

that were on your show. You've talked about this, who he was on your

show and you've now you're his producer and there's a collaboration and

more that happens here. You know what I don't hear you talking about? I don't

hear you talking about downloads and

Yeah. Waiting time and rendering. Yeah. Well, like

I said, I have 3 shows, so I started my first one in 2018

and our whole goal was let's do a podcast. Let's build up a big

audience and sell our courses. And after about 6 months of

that, we were thinking about shutting the show down because we weren't selling

any courses, but we had inadvertently got some clients.

We had inadvertently, recruited some collaboration partners

and some joint ventures. One where we, did create a

new business together. There was a number of opportunities that came from

having the show, but it wasn't what we thought it was. Can

you speak to that a little? So so speak to what it what

what was the question you said? Like, because, like, the reason to start a show

because, I mean, you're you're talking about, you know, how the guest could be a

potential client or Yeah. Like, how, you know, or Yeah. Okay. Or that you've

partnered with them, but you hear so many people out there going, oh, I'm

gonna start a podcast because I need to get all

this traffic to promote myself. And so what

talk about that. Yeah. Well, you know, ultimately, you still need to have

some form of drive and some form of of need to

have an idea of what a show could be. You know, like I said,

I'm pretty creative to talking to clients and potential

clients about, well, I wouldn't even know what to talk about. I'm like, okay. Well,

tell me more about your business. Tell me more about this. Tell me more about

your hobbies. And I found out all this information, and then I get my creativity

going and the juices flowing, and I'll create a podcast in

in in the discussion, like, in our first meeting. I'll create, well, what if you

did a podcast like this? And if it's a specific for your for your

business, what what would that look like if you went out there with this

podcast name and this idea of getting that ideal client in for

your business? What could you do with that? And the and I've I mean, to

the point where I've actually created a podcast one time for with a neighbor of

mine, walking my dog. He came up to me, asked me

if I knew how to help promote his new, golfing,

line of apparel. And I said, yeah. Do a podcast. And he's like, come

again? He was like, how's that gonna sell my apparel? I'm like, it's a podcast

about golfing, and you bring on people to tell funny stories

about golfing. And you invite people for content to come on

and tell funny stories about when they golf with their buddies. And then

then you invite the golf outing people on,

and through that, you say, oh, by the way, can I, you know,

utilize my apparel line in your golf outing? Can I be a a

silent, you know, sponsor of some sort? Can I can I can I present it

at the golf outing? I'll send you some some of this. And he was like,

oh my gosh. That's genius, Kyle. So right there in the moment, I created a

podcast for this guy that had no clue that he even wanted a podcast or

needed a podcast, but he wanted to promote his business. So it's one of those

things where where talking to people and finding out at

least one interest that they have or where they're struggling in with their

business, and then figuring out a way to create a podcast that

helps lift that struggle up and promote

themselves to the world. Amazing. You know, and that's really what we found

too, you know, with our show. Yeah. I I, you know, I mentioned already

that idea of we started the first show because we wanted to promote our

course. We wanna we thought it was gonna bring us all this traffic,

but instead, what it did was, like I said, a couple of them became

clients. Mhmm. Others became affiliates that promoted

us. So indirectly, oh, we

also co created some courses and also started a new

business with another one. So there was multiple opportunities.

It wasn't what we thought we were gonna get from the podcast.

And I think what what I'm realizing is that

it's I mean, the content is great. Of course, we care a lot about our

listeners. But what's been really

powerful from a business perspective is

not only the relationships well, we we realized that it was,

hey. We can do something really special with the guests, and we can

use this as a way to develop relationships. Now we

get to be really intentional about it, and it's like, who do we

want to have as a guest on our show? And, of course, this is

why I'm a big fan of interview style shows. Absolutely. Not

everybody wants to do an interview style show. What are you hearing when people come

to you? Are are they mostly wanting to do interview style shows? Most of them.

I have one gentleman who's doing his best to get interviews,

and he for some reason, people keep on, like, canceling on the interview

or canceling on the meetup meeting. And I don't know why. So if,

you know, he he's banking on this episode to be an interview, and then they

cancel on him, and he'll have to just do a monologue, which is fine too.

He has plenty to say about his topic. So he he definitely

has he has great monologues too. He I don't think he even had

any formal training on, like, interviewing and stuff like that, but he

does a really, really good job of of just getting on and saying, okay.

This is the subject I'm gonna talk about today, and then boom. It's 45 minutes

of him having you know, talking about his views, other things that he's seen

from his life and stuff. So it was it's pretty cool because his is a

sprinkle between 2. Now another client, it is a it's

a 2 2 host or coast a host and a cohost. Once in a while,

they just go back and forth, which is nice, and they're in the same room

or they're in separate locations, but it's it it's one show in one

company. And then once in a while, they bring on guests as well. So that's

it's one of those things where I've I've got a couple of clients that do

monologues or, you know, individual topics with each other

or have a guest on, but most people wanna do the, the guest

type, because they know and they've been trained by me when they come into

my system that, this is how we grow your business through guesting

or having guest on your show. Yeah. I agree a 100%.

And, you know, when I started this show, I always

tell the story about how we booked almost a $100,000 in

revenue before the first 10 episodes were published. Wow. And

we have done yeah. We we've done a lot of business with where this

is what now we're well over a 100 guests. And

so, you know, and we we've done some sort of deal with about

30% of them. And so it's it's super powerful. Let's

talk a little bit about launching a show. I hopefully, people are

listening in and they're going, okay. I really should have a show or

at least an interview style show of some sort. What are some of

the things that are that you find are holding people

back from just just launching right into the The time. The time of

learning how to do it and teaching themselves how to do it. And what

I like to tell people is if you work with me, whether it's a, you

know, a done for you service where you just record and we set up that

system and however that looks, and then I do all your editing and

posting and all that, or it's done with you where I teach you my workflow

because my workflow is very efficient now. Like I said,

I recorded an episode this morning within 45 finishing that show. It was live to

the world, and that included me going outside and and running the dogs for

a little bit. You know, like that like, there is a little bit of rendering

that has to happen in the cloud on Riverside. So I I went in and

I edited, and I said render, and I walked away, walked the dogs, or or

took the dogs out, came back in. It was ready, then I started putting it

everywhere. I mean, that was 45 minutes from when because I even I

I I made it a point. So I knew so I could tell the person

who I was on with and recorded with because I told her. I said, hey.

Listen. This episode will be up in about an hour or less. And she's like,

how is that even possible? I'm like, it is. And I I just got a

message from her after I sent her all the links, and she said, wow. I

am so impressed with your professionalism and your speed. And that's what it's

all about with when it comes to that question you asked about how people being

limitations on what to do. There's a little bit of tech. There's a little bit

of teaching, but I build that bridge. They don't have to go out and

recreate the wheel. I've already got the wheel and it's running very smoothly. So

you come into my wheel and the different spokes of my wheel are the things

that I say, hey, this is what I need from you. This is what I

need from you. This is how we set up your Apple. This is how we

set up your Spotify. This is how we set up your YouTube. You know, and

we do that, and, like, this is how you set up Riverside and how you

record in it. And when you're done recording, you just shoot me an email or

a text that says, hey, I'm ready. It's up there. This is what the episode

is called. Go ahead and edit. We spend a little bit of time sometimes on

artwork, a little bit of time on intros and outros, and possibly, you know,

putting, advertisement or a sponsor inside the middle. Some of that's on the

but once that's built, it's just a button inside of Riverside that puts it

all in for you. So it's one of those things where where I can really

shave all of that fear off of someone that is

worried about the nuts and bolts and the tech behind it. I'm the

tech. You just you just trust me. I got a trusting face.

I save lives for a living. I wanna help people, and it transfers

right over into my business. My entrepreneurial business is I'm here to

serve. Yes, I do make money from it, but also

too, you get what you pay for. You get a very cool, tight process

instead of doing it from the hip, and having how

many episodes with with no views, or having how many episodes

with with no, you know, the with without being able to get it out to

people, you know, for 6 months. I don't want anybody to have

that. They wanna get their content. It needs to be relevant. It needs to be

right now. And another thing too, if they wanna go live, boom. Riverside goes live

as well. So there's a lot of different things about what I

know and what I've already perfected that I can bring to someone and

take all of that fear right out of them. Absolutely. And you keyword that you

said earlier was time. And that look, I

don't having 3 shows, I can say that I don't see

the value in the host also becoming,

you know, technically capable of producing their own

show. It will very quickly turn into a full time job,

especially if you're an authority figure and you don't look if you're you

gotta run your business. And so you can't turn

podcasting into a full time job, but you can use your voice and

your your your your brand and and who you are

to create and leverage these partnerships and opportunities and use

your podcast as a as a great marketing tool. Kyle, I know you're

a very generous and that you've even talked to several

people from our group about, what it would take to launch a

podcast. Tell everybody about what you would talk about. I, and you

offer a free consultation where you can talk about and just get an

idea. Yeah. What the show is gonna be about? Tell everybody about what they

could expect from that call. And what I'll do for those listening

in, I'll put a link to it just beneath this video and in the podcast

show notes so that you can connect with Kyle. Perfect. Thank you. Yeah. I called

that a podcast strategy call. And what it is is it's it's it

can be a couple of things. If someone wants to come and strategize a podcast

for themselves, like, hey, I do want a podcast, but I have no clue of

how to deal with that. That can be what the conversation's about. If they wanna

come on my podcast because they are a small business

and they wanna promote it through my watching, I come on and I

learn about what their pot what their business is. So that

that call is kind of a twofold. I learn about your business and how I

can help you promote it through my podcast. And then in the

meantime, if you're wanting to podcast or wanting to start podcasting, I

answer all and every ant question you have about

what it means to launch a podcast through Goodnight Podcasting Solutions

and and myself. Have people grabbed my knowledge and went on and tried

to do it themselves? Probably. But I'm like, I you know, it's it's one of

those things where I can't I can't help people that are trying to just, you

know I can help people and I can give them information. And literally, from our

conversation now, somebody can take this concept and go and do it themselves,

but it's that it's all those pitfalls that I dealt with and you dealt

with over our first few years of podcasting that now I've built that bridge,

and that bridge can get you over the over those pitfalls. I have

one client that told me that it accelerated her business by 1 year. And I

said, come again? And I actually have it. I I gotta put it up on

my website. She sent me a really nice letter, and, basically, she was knew she

wanted a podcast for her coaching business. She was a teacher who basically

got got outsed from her teaching career because she was

a personal business coach. For some reason where she lives, she's not

allowed to have that in her in her school district. Weird. I

don't know. It's not not here in the states or in Canada. It's overseas.

Nonetheless, she pivoted. She left. She started her coaching

business, and she had it in her timeline to do a start a podcast,

but a year from when she started her business, she answered a question off of

a Facebook post that I put on there. I said, hey. Who was interested in

starting a podcast, but don't think they have enough time to do it? I'll debunk

it. And so she set a meeting with me that was a hook for people

to say, yeah. I wanna start a podcast, and this guy's saying that I can

find time or I can make time. So she set up 1 on 1 with

me. I found out all of her pain points. I showed her how I can

streamline her podcast to get it started now, and she

basically said that since she started her podcast after she talked to me, it sped

her up one entire year. Wow. Amazing.

You know, and I believe it. It's one of the reasons I have 3 shows.

We have 2 more planned for later this

year. And, it is our greatest

tool for meeting, potential partners,

collaborators, recruiting affiliates, getting clients. Like,

it is been so good that we're all in

on that. And so, Well, one thing real real quick. I just,

I don't mean to interrupt you, but it just it just hit my brain of

why this is so intriguing. Who do people buy from? Who

do people collaborate with? They collaborate and they purchase from people

they know, like, and trust. Right? That is sales 101. We are

podcasting to get to know, like, and trust our guests and for

our guests to know, like, and trust us. And whatever that looks like, whether that's

a direct client, like I have 7 of, or whether that's a collaboration,

and we're now promoting each other's podcast or coming on each other's podcast or

promoting each other or doing other things outside of podcasting that because

there's there's people I know and there's people you know that we can connect together.

So it is a know, like, and trust builder is what podcasting is. And if

you think if you if you really fall asleep with that thought process in your

mind, the next morning you're gonna wake up and you're like, okay. Cannot not do

a podcast. I think that's

that sums it up beautifully. And so for everyone listening

in, if you already have a podcast and it's

not doing the things that Kyle and I

have described. If it's not doing that for you, talk to

Kyle. He can help you with that. If you've heard us and you've been

on the fence about starting a podcast for a while and now might

be the time, but you wanna explore that, you know, take the

time, talk to Kyle. He's very helpful. You're only going to work together if it's

a good fit. So you're in super, super good

hands. And after you talk to him, write me and let me know how the

conversation went. I'd love to hear it. And I have a free gift for you.

For anyone who does book a call with Kyle and talks to him, email me

afterwards. I've got a free gift for you. Oh, I can't tell you what it

is. I'm gonna promote this now. I'm not I'm not It's a surprise and it's

good. And it's related to everything that we've talked about here today.

Awesome. Kyle, we're we're almost out of time. But this has

been great. While I have you here though, and you know, you're kind of my

hostage. I one of the things that we ask this of all of

our guests because not only are we here to grow our businesses, but as

I often say in the show, in order to grow our business,

we must also grow ourselves. The way I've

always grown myself is through books. And Mhmm. So I

wanted to hear from you if you have a favorite book

that's helped you on your journey or a must read book

recommendation for others to check out that could help them on their journey as

well. Wow. And and I had one picked when you gave me

this question earlier, and I I will mention it, but

there's actually I I'm not gonna say one because there

are 3 major books that actually changed a lot of things for me. I

saved my marriage with 2 of them, and I saved myself with 1 of them.

So everybody knows the 5 apology or the 5 love languages. That's

a given. Everybody understands that one. Well, the the same writer

wrote the 5 apology languages, and it's helped me out not only personally with

my marriage, but it also helped me in business and in times of struggle

outside of my, my home life. The 5 apology languages, because the

way you apologize to someone matters, and it teaches you that utilizing

the 5 love languages possibly. So so that's a great one. And then the one

that saved me was, I didn't get turned on to it until

after I asked for help with my mental health for my you know, as as

you know, 1st responder and a health care person, I've seen a lot of bad

stuff. And it was 20 years into my 30 year career that, I was

blindsided, and I didn't know which way was up or down. And I reached out

to my mentor, and we got we got me me some help, and I'm on

the back side of it. And now one one of my podcast is 1st

responder mental health. So I am doing it and I'm helping, but through

that process to build that course that I built when I first met you, for

1st responder mental health, I read a book called the I have apology

languages in my brain. It's called The Body Keeps the Score, and it

is almost I would consider it needs to be a prerequisite for

anybody in in any major type of first responder field

along not it's not first responder oriented at all, but

it paints the picture of why things

can affect us so much, and it's it's good for anyone because it

really does go back on all the things that has

happened to you in your life, good, bad, or indifferent, and how that affects

you subconsciously and consciously. And a lot

of moments during that, I listened to it. I was painting my living

room when I was listening to it, and there was a couple of times I

was listening for a couple of hours, and I'm like, I just need to sit

down. I'm like, that was heavy. I mean, it is a heavy book, but it's

profound. And if anybody struggles with any type of anxiety

or any type of mental health issues within their business of

themselves, it is almost a need to read

book because it really, really paints a picture

of how our brain works, what our past does to

us, and and how we can affect that going forward. It's not a it's

not a self help book, but it's information that it's you

have a lot of moments when you read it. So that's it. I was

a a little deep and a and a little serious there, but No. I no.

I it's perfect. And I and look, I've had so many conversations

with other business owners. We're always thinking about marketing and

tactics and, you know, what's gonna make my business grow, but at the at

the same time, we're bringing ourselves to it. Mhmm. And we bring

all of ourselves to it, include the good, the bad, the ugly, all

of it. And so, well, that just reminds me, Kyle, that I have to have

you on one of my other shows, the limitless living show where we do deep

dives into exactly that. And so that's why I have 3

shows. That's right. What can I say? Soon to be 5 is what I hear.

There it's soon to be 5. Yeah. By the by the end of this year,

definitely, we will have all 5 going. And we have the the systems and

the support. Thanks to you, Kyle. To it's really helped us

cut that time down Yep. To under an

hour, and that makes it all possible. And so thank you

for that. Thank you to everything you've shared,

and thank you to our guests. And I hope that you

are inspired, to explore

the possibility of an interview style podcast and how that

can help you to get more clients, more partners, more affiliates,

more business opportunities. Whatever it is that you're looking for, you can

use an interview style podcast for that.

And so I would like you to take one thing,

one thing that you heard us talk about here today or that you were

reminded of during this episode and do that thing

today. Take one step towards the

thing that you want. Maybe we reminded you of something that you

haven't been doing that you're gonna go do. Go do that thing today, or

maybe it's just to go and book a call with Kyle so that you can

talk about, your podcast. Take that first step towards

that first step is all you need to do. And there's just a world of

difference in front of you. And it's going to help you with that quantum leap

you're looking for in your business to make the big impact and the big

difference on the world. Remember, there's no obstacle that's

too difficult to overcome. You're just one partnership or collaboration

away from that big breakthrough. So remember, keep

moving forward, and we'll see you on the next one. Thank you.