Kate Vitasek talks with us about buying services with long term incentivized relationship building in mind. She lays out the 3 parts secret sauce in the Vested Approach. Kate shares with us how companies and government similar to P&G, McDonalds, and Microsoft are redefining innovation through expanding the pie, and sharing the pie in outsourced relationships. 

Resources:

• Harvard Business Review on Creating Shared Value by Michael Porter
• Michael Porter TED Talk 
• Richard Thalor, winner of Nobel Prize 
• Freakonomics 

How to Find Out More about Vested:

• Find the Book at:
• Vested Way Website - Books 
• Vested, How P&G, McDonald's, and Microsoft are Redefining Winning in Business Relationships 
• Vested Way Website
• Vested Research Library 
• Vested Toolkit
• Vested Course
• Kate's Email

Music By: Epic Music Supervision

Show Notes: constructrr.com/ep53