Creating a business that generates passive income has become the Holy Grail for many entrepreneurs. Everyone from coaches to bloggers is trying to cash in in a cottage industry that revolves around selling advice on how the make this happen. Unfortunately, the assumptions about what this means is almost always wrong – not to mention potentially dangerous. Today we put that bad advice to rest and show you how to really build a successful self-running business.

Topics include:

• A new way of looking at making money while you sleep.
• The problem with selling information products.
• What you can learn from Weight Watchers about building an empire

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