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How Mike Augugliaro went from being an Electrician to Owning 8 Figure Businesses Ep. 93
Episode 931st November 2022 • Fascinating Entrepreneurs • Natasha Miller
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Mike Agugliaro is a sought - after author, speaker, and coach with more than 3 decades of experience in helping people shift their mindset and transform their identities to achieve greater success. He started his career as a young, struggling electrician but figured out the keys to success and built an 8 figure business that he sold in 2017. He went on to build an 8 figure coaching business that he sold in 2020 at the height of the pandemic. Today, Mike leads the FuDog Group team as they help business owners around the world elevate all areas of personal life.

Mike believes that if you want to 10X anything in life, you have to 20X yourself.

Mike has published more than 18 books, he frequently speaks on stage in front of thousands of people, and he holds a Black Belt in multiple martial arts.

Where to find Mike Agugliaro

Website: www.fudoggroup.com

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This episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items. 

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Transcripts

Mike Agugliaro:

You see everybody with this 10x thing, right?

Mike Agugliaro:

10x, 10 x when no one tells you is that in order to 10x anything

Mike Agugliaro:

you have to 20x yourself.

Mike Agugliaro:

That's the world I'm in now is helping people optimize their

Mike Agugliaro:

relationships, optimize their help, optimize their way of thinking.

Natasha Miller:

Welcome to FASCINATING ENTREPRENEURS.

Natasha Miller:

How do people end up becoming an entrepreneur?

Natasha Miller:

How do they scale and grow their businesses?

Natasha Miller:

How do they plan for profit?

Natasha Miller:

Are they in it for life?

Natasha Miller:

Are they building to exit these and a myriad of other topics?

Natasha Miller:

Will be discussed to pull back the veil on the wizardry of successful

Natasha Miller:

and FASCINATING ENTREPRENEURS.

Natasha Miller:

My book, RELENTLESS is now available everywhere books can be bought online,

Natasha Miller:

including Amazon and BarnesandNoble.com.

Natasha Miller:

Try your local indie bookstore too, and if they don't have it, they can order it.

Natasha Miller:

Just ask them.

Natasha Miller:

The reviews are streaming in and I'm so thankful for the positive feedback

Natasha Miller:

as well as hearing from people that my memoir has impacted them positively.

Natasha Miller:

It is not enough to be resilient.

Natasha Miller:

You have to be RELENTLESS.

Natasha Miller:

You can go to TheRelentlessBook.com for more information.

Natasha Miller:

Thank you so much.

Natasha Miller:

Mike Agugliaro started his career as a young struggling electrician, but figured

Natasha Miller:

out the keys to success and built an eight figure business that he sold in 2017.

Natasha Miller:

He went on to build an eight figure coaching business that he sold in

Natasha Miller:

2020 at the height of the pandemic.

Natasha Miller:

Today, Mike leads the FuDog Group team as they help business owners around the

Natasha Miller:

world elevate all areas of personal life.

Natasha Miller:

He believes that if you want to 10x anything in life,

Natasha Miller:

you have to 20x yourself.

Natasha Miller:

Now let's get right into it.

Mike Agugliaro:

I started out graduating a vocational school, so the

Mike Agugliaro:

way it works when I was in school is like, there's like a conveyor belt.

Mike Agugliaro:

They're like College, College.

Mike Agugliaro:

You probably an electrician, right?

Mike Agugliaro:

So I went to a trade school.

Mike Agugliaro:

And I've been on my own since I'm 15, really young, so I had to figure out

Mike Agugliaro:

something really quick, and I graduated and ended up working for electrical

Mike Agugliaro:

contractors, fixing people's lighting stuff that breaks in their house.

Mike Agugliaro:

But what happened is I always felt like all my bosses were just

Mike Agugliaro:

idiots and I could do it better.

Mike Agugliaro:

Then I found out I started my own company and I was just one of those idiots too.

Mike Agugliaro:

Like I found out that I was just doing it the way they were doing

Mike Agugliaro:

it, and I struggled at that.

Mike Agugliaro:

Natasha probably for about 10 to 12 years doing like a lot of people listening,

Mike Agugliaro:

like working a million hours, seven days a week, just grinding it out.

Mike Agugliaro:

Constant state of fatigue.

Mike Agugliaro:

Until one day I made a decision like, "Hey, I either have to figure this

Mike Agugliaro:

out, and it was like a revelation."

Mike Agugliaro:

It may not sound awakening to many, but it's like, "Wait,

Mike Agugliaro:

other people have figured this.

Mike Agugliaro:

Maybe you need to go pay them money and learn from them."

Mike Agugliaro:

And that's what changed for me.

Mike Agugliaro:

And then from there, I took a company from under a million dollars to

Mike Agugliaro:

32 million in a 10 year period.

Mike Agugliaro:

So in 2017,

Natasha Miller:

What kinda company was that?

Mike Agugliaro:

Yeah, we did plumbing, heating, cool and electric.

Mike Agugliaro:

If something broke in your house from your toilet boulder, your

Mike Agugliaro:

air conditioner, we were the best in the world to come and fix it.

Mike Agugliaro:

And we did service in a very unique.

Mike Agugliaro:

We had guys that were all in white button down shirts.

Mike Agugliaro:

So white shirts, black pants, black belt, black boots.

Mike Agugliaro:

They look good, smell good, acted good, spoke good.

Mike Agugliaro:

And I had 200 employees.

Natasha Miller:

Its a dream.

Mike Agugliaro:

Yeah, right.

Mike Agugliaro:

And they showed up and they were respectful and they cleaned up and they

Mike Agugliaro:

didn't track garbage on your floor.

Mike Agugliaro:

They put things on their feet when they came in.

Mike Agugliaro:

And in 2017, I sold it.

Mike Agugliaro:

We had 200 employees.

Mike Agugliaro:

I had 165 trucks.

Mike Agugliaro:

And I pulled off a really cool magic trick.

Mike Agugliaro:

I signed my name and walked away the next day and it was really great.

Mike Agugliaro:

What region were you working in?

Mike Agugliaro:

Almost the whole state of New Jersey.

Mike Agugliaro:

Yeah, it was very little that we didn't cover in New Jersey.

Natasha Miller:

Now I know you sold it, but will they scale

Natasha Miller:

and grow into other markets?

Mike Agugliaro:

They have scaled and grown and there were a really great

Mike Agugliaro:

company called, Sun Capital, and they had plans and since I sold it,

Mike Agugliaro:

we were tracking to do 40 million.

Mike Agugliaro:

They rolled up a bunch and in New Jersey they're probably doing 350 million now.

Mike Agugliaro:

They did a good job expanding and I was done Natasha.

Mike Agugliaro:

Like I always tell people, like "If you're still doing what you're doing 10

Mike Agugliaro:

years later, you have to ask yourself, are you stuck and not expanding?"

Mike Agugliaro:

So about four years before I sold roughly, well about three years, 2014, I started

Mike Agugliaro:

to say to myself, "I don't know about you.

Mike Agugliaro:

You get around your friends."

Mike Agugliaro:

and they're like, "How's things going?"

Mike Agugliaro:

And I'm like, "Amazing."

Mike Agugliaro:

They're, I'm like, "How about you?"

Mike Agugliaro:

And they go, "It's horrible.

Mike Agugliaro:

It's not good.

Mike Agugliaro:

I can't find people."

Mike Agugliaro:

And I'm like, "Oh, well my company's not so good too."

Mike Agugliaro:

Right?

Mike Agugliaro:

So I found myself dimming my light to the point I got so frustrated in the industry.

Mike Agugliaro:

I decided to build a coaching company and go out there and change.

Mike Agugliaro:

The whole industry, the way it was functioning.

Natasha Miller:

Well, let's talk about that.

Natasha Miller:

So is this the coaching company you sold in 2020?

Mike Agugliaro:

Yeah.

Natasha Miller:

What was it called?

Mike Agugliaro:

Yeah, CEO Warrior.

Natasha Miller:

Okay.

Mike Agugliaro:

The whole tagline was you're either average or warrior, which

Mike Agugliaro:

pretty much told everyone that was not in our world, you're probably average.

Mike Agugliaro:

And we had a very unique way about us because I learned very early on, cause

Mike Agugliaro:

I've been helping people through mindset and stuff for probably over three decades.

Mike Agugliaro:

Cuz I've been doing martial arts since I'm 15 years old and I'm level 52 now.

Mike Agugliaro:

So it's a long time of helping people through,

Natasha Miller:

Wait, how many levels are there?

Natasha Miller:

I don't know.

Mike Agugliaro:

Well, instead of saying 52 years old, I'm level 52,

Mike Agugliaro:

but I'm an eight degree black belt.

Mike Agugliaro:

I don't know.

Mike Agugliaro:

Most people when they say their age, they right away have this

Mike Agugliaro:

invisible shovel in their hand.

Mike Agugliaro:

And then my mom's always trying to tell me about her age, like she's closer

Mike Agugliaro:

to death instead of getting shovel in.

Mike Agugliaro:

You're like level 70.

Mike Agugliaro:

You're smarter than you've ever been.

Mike Agugliaro:

And she's like, "Oh yeah, I'm level 70."

Mike Agugliaro:

And now she doesn't feel like she's dying.

Mike Agugliaro:

She feels like she's living, right?

Natasha Miller:

Yeah.

Natasha Miller:

So tell me about that coaching business and why did you exit from that?

Mike Agugliaro:

Yeah, same thing.

Mike Agugliaro:

We scaled really quick.

Mike Agugliaro:

We had thousands of clients all over the globe.

Mike Agugliaro:

We created the last 24 months alone, I think 23 or 24 people

Mike Agugliaro:

have become Decca millionaires.

Mike Agugliaro:

But the thing that was happening is I was helping people build their

Mike Agugliaro:

businesses, and as I was helping 'em build years later, I would be

Mike Agugliaro:

like, "Oh, how's everything going?"

Mike Agugliaro:

They're like, "Amazing."

Mike Agugliaro:

I'm like, "How's your wife?"

Mike Agugliaro:

He's like, "Divorced."

Mike Agugliaro:

And I'm like, "Oh, okay."

Mike Agugliaro:

And then like another client, I'm like, "Hey, how's everything going?"

Mike Agugliaro:

"Oh, company's doing good profit money cashed or driving better

Mike Agugliaro:

cars, living in bigger houses."

Mike Agugliaro:

I'm like, "Awesome.

Mike Agugliaro:

How's your health?"

Mike Agugliaro:

He's like, "Man, I got diabetes, and I'm like 60 pounds overweight."

Mike Agugliaro:

And I'm like, "Tell my wife."

Mike Agugliaro:

I'm like, Wait a minute here.

Mike Agugliaro:

That was not the purpose.

Mike Agugliaro:

The purpose was to help people grow a company.

Mike Agugliaro:

Live longer, live happier.

Mike Agugliaro:

Now I'm with my beautiful wife since we're 15, so well over three decades together.

Mike Agugliaro:

And that was the goal we wanted.

Mike Agugliaro:

So as I noticed that, and it happened quicker than 10 years,

Mike Agugliaro:

it happened in about five years.

Mike Agugliaro:

I said to myself, "Okay, wait a second.

Mike Agugliaro:

This COVID's coming in.

Mike Agugliaro:

People are dealing with more anxiety, more depression."

Mike Agugliaro:

Relationships are just self-destructing everywhere.

Mike Agugliaro:

And I told my wife, like this part that we're doing here in

Mike Agugliaro:

this company, like it's great.

Mike Agugliaro:

We need someone to take it and keep it moving forward.

Mike Agugliaro:

We have to shift now and change the world.

Mike Agugliaro:

And I always looked at it, Natasha, to be honest with everybody listening,

Mike Agugliaro:

like when I built the service company, there's a point where it's just like it

Mike Agugliaro:

ran itself for five years without me.

Mike Agugliaro:

I didn't even have an office that starts to breed complacency.

Mike Agugliaro:

And complacency will destroy you.

Mike Agugliaro:

And it happened when CEO worried like I was becoming complacent.

Mike Agugliaro:

It's so easy.

Mike Agugliaro:

We did 35, 3 day live events a year.

Mike Agugliaro:

So I would just show up.

Mike Agugliaro:

Teach people would be flipping over chairs.

Mike Agugliaro:

It's like a rock concert, but it was changing the industry.

Mike Agugliaro:

It wasn't changing the world.

Mike Agugliaro:

So that's what made me say it's time to move on from this one, now.

Natasha Miller:

How did you find the buyer for your coaching business?

Mike Agugliaro:

Same way.

Mike Agugliaro:

I found all buyers.

Mike Agugliaro:

I mean, I had a really great broker.

Mike Agugliaro:

That did the first deal for me.

Natasha Miller:

I was wondering if you had sold it to an employee,

Natasha Miller:

but continue with the brokerage.

Mike Agugliaro:

Yeah.

Mike Agugliaro:

No, we didn't.

Mike Agugliaro:

In the first company that I sold, we had a broker, and because we grew

Mike Agugliaro:

such a really reputable company, they were chasing us for year after year.

Mike Agugliaro:

Yeah.

Mike Agugliaro:

And anybody listening, if anybody ever comes to you and says,

Mike Agugliaro:

"Hey, think you wanna sell?"

Mike Agugliaro:

NEVER say like, people are programs say, "Well, if the price is right."

Mike Agugliaro:

Never say that like anybody listen, always go like, "No, because I'm having

Mike Agugliaro:

so much fun and looks like we might scale like 10x, but I'll let you know

Mike Agugliaro:

if I ever get to that point, because otherwise it's very dangerous on that.

Mike Agugliaro:

So with that broker, when it came time to the coaching business, I said to him

Mike Agugliaro:

like, Hey, do you wanna give this a shot?

Mike Agugliaro:

But I became smarter, Natasha.

Mike Agugliaro:

I became smarter.

Mike Agugliaro:

He said, I never did one before, but I'll do it.

Mike Agugliaro:

But see, when the coaching company, I wanna give everybody a big tip here

Mike Agugliaro:

before I sold the coaching company.

Mike Agugliaro:

If anybody doesn't know what a pitch book is, a pitch book is a book

Mike Agugliaro:

you put together that they're gonna go to the market, show, the world,

Mike Agugliaro:

the world's gonna read it and go, "Do I want this company or not?"

Mike Agugliaro:

I said, I'm gonna build a pitch book three years before I'm even ready.

Mike Agugliaro:

I started building it and I built it through Marketer's eyes.

Mike Agugliaro:

So when you open this pitch book, I always make the joke.

Mike Agugliaro:

I'm like, If people ever watched that movie, like 50 Shades of Gray or whatever,

Mike Agugliaro:

it's like when you read this pitch book, you were pretty excited reading it.

Mike Agugliaro:

And that's what I created.

Mike Agugliaro:

So when it came time, now, I'll tell you also the crazy side of it.

Mike Agugliaro:

When we decided to go and sell this company, we had seven companies that

Mike Agugliaro:

wanted us, it's a pretty exciting time.

Mike Agugliaro:

I mean, seven of them, just like, What's better?

Mike Agugliaro:

You're always wondering what will happen.

Mike Agugliaro:

Seven, just wanting us, and then Covid came in and they all panicked and went

Mike Agugliaro:

away and I was like, "Okay, no big deal."

Mike Agugliaro:

Like cuz I didn't have to.

Mike Agugliaro:

Never sell in a state of depression or upset or fatigue, like sell it

Mike Agugliaro:

because you're ready to move on to bigger things or hold onto it.

Mike Agugliaro:

So I just said to all of them, I said, "Hey, when you come back,

Mike Agugliaro:

it's probably gonna be more."

Mike Agugliaro:

They're like, "Oh yeah, this tattooed guy, right?"

Mike Agugliaro:

Like them and their big super degrees and stuff.

Mike Agugliaro:

They're like, "Yeah, okay."

Mike Agugliaro:

Well they came back.

Mike Agugliaro:

It was more money, right?

Mike Agugliaro:

Because see, everything I created, I created as a movement.

Mike Agugliaro:

The money always comes if you're more concerned about changing an

Mike Agugliaro:

industry, changing the lives, and I know it sounds good, but people

Mike Agugliaro:

say it, but they don't do it.

Mike Agugliaro:

I really was doing it.

Mike Agugliaro:

It meant more for me that somebody was changing the next couple

Mike Agugliaro:

generations, Natasha, than for me to go like, I don't need the.

Mike Agugliaro:

Lamborghini.

Mike Agugliaro:

I don't need that stuff.

Mike Agugliaro:

I just need to know that people's lives are changing and then I

Mike Agugliaro:

know I'm in my soul's purpose.

Natasha Miller:

So regarding, I was just thinking when we were talking

Natasha Miller:

about exits from your first company and then the coaching one is service

Natasha Miller:

based coaching is also service based, but in a different way.

Natasha Miller:

I'm sure there are other things in play, but are the multiples

Natasha Miller:

on EBIDA different for those two different types of service business?

Mike Agugliaro:

Well, slightly different, but I will tell you the multiple today in

Mike Agugliaro:

a serviced, a plumbing, HVAC electrical company is in the realm of anywhere

Mike Agugliaro:

from 15 to 20 now, woo unheard of-

Natasha Miller:

Wow

Mike Agugliaro:

in the world.

Natasha Miller:

Is that because there's not as many people going

Natasha Miller:

into the vocation and trade?

Mike Agugliaro:

Nope.

Mike Agugliaro:

I'm gonna tell you why.

Natasha Miller:

Okay.

Mike Agugliaro:

I called it six years ago when they were purchasing me.

Mike Agugliaro:

I said they were in this major acquisition stage of acquiring

Mike Agugliaro:

companies, and I had an HVAC.

Mike Agugliaro:

I did 19 plus million in HVAC.

Mike Agugliaro:

I said, Now between plumbing and HVAC and electrical, those

Mike Agugliaro:

were the core things I did.

Mike Agugliaro:

HVAC system is that mechanical system hasn't really changed since the beginning.

Mike Agugliaro:

So I called it, I said, "They're acquiring companies.

Mike Agugliaro:

Some new technology's gonna come out."

Mike Agugliaro:

This year they started paying 15 to 20 multiples, and I am saying

Mike Agugliaro:

to myself, I always sold two years too early, but right on time.

Mike Agugliaro:

Right?

Mike Agugliaro:

But man, I'm going, This is like a SAS company or this is insane.

Mike Agugliaro:

Then they just came out with a report that said in 2023, the HVAC

Mike Agugliaro:

functions of a heating clean system, the requirements are gonna change.

Mike Agugliaro:

They're gonna change the whole system, which means all those companies,

Mike Agugliaro:

their value just grew massively.

Mike Agugliaro:

So the coaching business at that time was right around the same multiple as

Mike Agugliaro:

the service company, which is unique.

Mike Agugliaro:

That doesn't happen.

Mike Agugliaro:

So everything that I've ever built, I made sure that one, well, the

Mike Agugliaro:

service has to be amazing, right?

Mike Agugliaro:

Retention of clients has to be incredible.

Mike Agugliaro:

Like in both companies.

Mike Agugliaro:

Repeat business was just through the roof, and it has to be something

Mike Agugliaro:

that's scalable beyond you.

Mike Agugliaro:

And I built that in all the companies that I built.

Natasha Miller:

Have you ever thought that you should write a book, that you should

Natasha Miller:

write the story of your life to help other people learn from your experience?

Natasha Miller:

Please go to MemoirSherpa.com and learn how I can help you write, figure out your

Natasha Miller:

publishing path and market your story, your memoir, to a best seller status.

Natasha Miller:

So now you have FuDog . How is this business different from the one you

Natasha Miller:

sold and where did that name come from?

Natasha Miller:

What the heck of that name?

Mike Agugliaro:

It's so interesting because someone said to me,

Mike Agugliaro:

that name is a horrible name.

Mike Agugliaro:

And I said, "Really?"

Mike Agugliaro:

He said, "So nobody knows what it is".

Mike Agugliaro:

So I said, Oh really?

Mike Agugliaro:

So I go in the airport, I walk in the airport with the shirt on.

Mike Agugliaro:

Guy goes, FuDog Group.

Mike Agugliaro:

What the heck's that?

Mike Agugliaro:

And that's when I knew it was the perfect name.

Mike Agugliaro:

So a FuDog . This is actually a FuDog , believe it or not.

Mike Agugliaro:

This is, they would have these outside big, like imperial castles.

Mike Agugliaro:

They're like lion dogs.

Mike Agugliaro:

And that's called a FuDog . And since I've been, It's a big

Mike Agugliaro:

conversation starter, right?

Mike Agugliaro:

Yeah.

Mike Agugliaro:

And I also think people that own dogs are confused.

Mike Agugliaro:

Maybe it's something with dogs, so they really ask.

Mike Agugliaro:

And so we were actually, my wife and another partner of ours were

Mike Agugliaro:

sitting eating pizza at Italian place talking about like, "Hey,

Mike Agugliaro:

we're gonna go change the world.

Mike Agugliaro:

What's a name?"

Mike Agugliaro:

And I started going back to.

Mike Agugliaro:

Like the roots of my martial arts background.

Mike Agugliaro:

And all of a sudden I was like, Wait a minute, this FuDog is such a unique name.

Mike Agugliaro:

It's Lion Dogs, There's a male and a female, which hits both sides.

Mike Agugliaro:

And it's gonna be grouped because we'll always offer more than one thing.

Mike Agugliaro:

And we came out with the name, we built a logo, and yeah, it's one of

Mike Agugliaro:

those things, once you know what it is, you're not gonna forget what it is.

Mike Agugliaro:

And I'll tell you what's different about it.

Mike Agugliaro:

After I sold the coaching company, I spent time revisiting.

Mike Agugliaro:

Okay, if I could rewind time, what was happening and what did I figure out?

Mike Agugliaro:

Here's what I figured out.

Mike Agugliaro:

If you look at a life wheel, right?

Mike Agugliaro:

And let's say on the life wheel you have relationships and you have spiritual

Mike Agugliaro:

belief, and you have financial wealth, and you have relationships, and you have

Mike Agugliaro:

health, you have all these vehicles.

Mike Agugliaro:

There's about 10 different pieces of the pie.

Mike Agugliaro:

And I started looking and one of the pie is like your career, your business.

Mike Agugliaro:

And that's where most business owners spend 80% of their time and they take

Mike Agugliaro:

20% and try to sprinkle it around their community, their children, their

Mike Agugliaro:

relationship, and everything else.

Mike Agugliaro:

And when I look at my success, because I mean, being with somebody since

Mike Agugliaro:

you're 15, over three decades, you figured out a whole lot of stuff to

Mike Agugliaro:

do and not to do in a relationship.

Mike Agugliaro:

And I started looking back saying, "You know, what's missing here?

Mike Agugliaro:

I never spent 80% of my time in the business.

Mike Agugliaro:

I took the 80 and the whole rest of life, and it powered the business up."

Mike Agugliaro:

So when people would say, "Oh yeah, my wife says I work too much, or my

Mike Agugliaro:

husband says I work too much, and I don't spend enough time with the kids."

Mike Agugliaro:

I'm like, I don't understand.

Mike Agugliaro:

Like my kids came to work with me.

Mike Agugliaro:

They hung out all the time.

Mike Agugliaro:

What I was doing.

Mike Agugliaro:

So my thing now that I figured out is that you see everybody

Mike Agugliaro:

with this 10x thing, right?

Mike Agugliaro:

10x, 10x when no one tells you is that in order to 10x anything,

Mike Agugliaro:

you have to 20x yourself.

Mike Agugliaro:

That's the world I'm in now, is helping people optimize their

Mike Agugliaro:

relationships, optimize their help, optimize their way of thinking.

Mike Agugliaro:

And help them.

Mike Agugliaro:

So many people are living with shame and guilt and limiting beliefs and

Mike Agugliaro:

they think, like people used to tell me, "Just think positive."

Mike Agugliaro:

I'm like, I positively think like I wanna smack you in the face.

Mike Agugliaro:

Right?

Mike Agugliaro:

I was very positive about it.

Mike Agugliaro:

So like I think the whole world has been told it's just like mindset

Mike Agugliaro:

or he is like my grandmother said, "It's all about your mindset."

Mike Agugliaro:

And then one day I was thinking like, wait a minute.

Mike Agugliaro:

If you poured concrete in your mind and its set.

Mike Agugliaro:

It wouldn't be growing no more.

Mike Agugliaro:

Maybe that's wrong.

Mike Agugliaro:

Maybe it's all about mind growth.

Mike Agugliaro:

So that's what put me in this world.

Mike Agugliaro:

I said, if I could save the people first and, and look, I'm sure you

Mike Agugliaro:

have clients that been in business.

Mike Agugliaro:

How do good clients become bad clients?

Mike Agugliaro:

Their life spirals outta control.

Mike Agugliaro:

How do good employees become bad employees?

Mike Agugliaro:

Their life spirals outta control.

Mike Agugliaro:

I know.

Mike Agugliaro:

Cause I have 200 employees.

Mike Agugliaro:

I could tell you if they're out on Friday too much or out on Monday, I could call

Mike Agugliaro:

drugs, relationship, money problems.

Mike Agugliaro:

Like I could just nail it.

Mike Agugliaro:

I'm like, I would just bring the guys, say, "Okay.

Mike Agugliaro:

Hey man, let me just talk to you a minute.

Mike Agugliaro:

Normally when people miss three Mondays in a row, they're dealing with this.

Mike Agugliaro:

Is that correct?

Mike Agugliaro:

Yes."

Mike Agugliaro:

"Can we help you, now?"

Mike Agugliaro:

So now I'm in the world of optimizing people and now they're scaling

Mike Agugliaro:

businesses faster than ever, so-

Natasha Miller:

Well how does a person 20x themselves?

Mike Agugliaro:

Yeah, so 20x yourself, you first have to start looking.

Mike Agugliaro:

If you actually draw out a timeline, Natasha, and you like, if we

Mike Agugliaro:

just drew out a timeline like this, and we started to look at.

Mike Agugliaro:

All the upsides of your life and everything you thought was a

Mike Agugliaro:

downside, upside, tooth fairy, right?

Mike Agugliaro:

You're like, "Oh, tooth fairy brings me money."

Mike Agugliaro:

Then there's a downside.

Mike Agugliaro:

You find out the tooth fairy is not real.

Mike Agugliaro:

Sorry.

Mike Agugliaro:

Anybody listening, the tooth fairy may not be real.

Mike Agugliaro:

And then all of a sudden you look, you're like, "Oh, I got an award."

Mike Agugliaro:

And then you look at another age and you're like, "I was bullied".

Mike Agugliaro:

When you look at the timeline, you will see exactly what built your identity.

Mike Agugliaro:

And the first step is to look at your identity and say, "Hang on a second."

Mike Agugliaro:

And you probably heard the phrase, The identity that got you to where

Mike Agugliaro:

you're at will not be the identity to get you to where you want to go.

Mike Agugliaro:

So once we get, evaluate that, now we can start to look at how you think your

Mike Agugliaro:

habits, your patterns, your modeling, and say, Where do we want to go?

Mike Agugliaro:

And everybody should write this down.

Mike Agugliaro:

The future that you desire, your ultimate future.

Mike Agugliaro:

It's already built.

Mike Agugliaro:

It's just waiting for you to catch up.

Mike Agugliaro:

The only thing keeping you from catching up.

Mike Agugliaro:

Is a lot of your beliefs and your patterns and your habits and your

Mike Agugliaro:

models and how you think about yourself.

Mike Agugliaro:

Here's a great example, Natasha.

Mike Agugliaro:

I just spoke in front of a group.

Mike Agugliaro:

It was about 1200 people, and I ask people, tell me if you remember looking

Mike Agugliaro:

at yourself in the mirror this morning, like think and say, I consciously

Mike Agugliaro:

remember myself looking at the mirror.

Mike Agugliaro:

You saw yourself, you brushed your teeth, you talked to yourself.

Mike Agugliaro:

People don't remember looking in the mirror because you've been trained to look

Mike Agugliaro:

away from yourself, and sometimes just by correcting on one thing, now everybody's

Mike Agugliaro:

gonna stare at themselves in the mirror.

Mike Agugliaro:

I'm like, Look at yourself in the mirror.

Mike Agugliaro:

Like really look at yourself and stop looking at it from the imperfections,

Mike Agugliaro:

but from all the greatness that's there, because everybody's trained

Mike Agugliaro:

to look at what they think Natasha is not great because the comparison

Mike Agugliaro:

effect against someone else.

Mike Agugliaro:

They're like, "Oh man, my beard's gray."

Mike Agugliaro:

But that guy on Facebook who's chiseled with his six back,

Mike Agugliaro:

his gray is, is not gray.

Mike Agugliaro:

So you have a comparison instead of looking at it and going.

Mike Agugliaro:

Okay.

Mike Agugliaro:

That's pretty amazing right there in front of me.

Mike Agugliaro:

So we have a whole sequence of processes and systems we go through with people

Mike Agugliaro:

and it just changes the game for them.

Natasha Miller:

Okay.

Natasha Miller:

Really good description.

Natasha Miller:

I saw that you have written quite a few books.

Natasha Miller:

So when you went to write and publish a book, what was your target

Natasha Miller:

outcomes and did that happen for you?

Mike Agugliaro:

Yeah, well first off, I wrote a book, Secrets of Business

Mike Agugliaro:

Master and I self-published it.

Mike Agugliaro:

I didn't try to do it published later I published it and it went Barnes and Noble.

Mike Agugliaro:

My whole intention was to take everything I could outta my brain and put it in

Mike Agugliaro:

a book that anybody that reads it, if all they can do is afford a book,

Mike Agugliaro:

it will make a change in their life.

Mike Agugliaro:

And then once I wrote that book, I got addicted to writing books.

Mike Agugliaro:

Because I started to crave to solve the next problem because people

Mike Agugliaro:

were like, Oh, I read that book, but now I have a problem with this.

Mike Agugliaro:

And I'm like, I will write you a book.

Mike Agugliaro:

Right?

Mike Agugliaro:

So literally I was driving, every time I drove to work, I was recording

Mike Agugliaro:

chapters of this book, and before you know it, I had 17 books I just wrote.

Mike Agugliaro:

This is actually the first book, Mind Power that I wrote is actually the

Mike Agugliaro:

first book that was not a business book, but that's really how it can.

Mike Agugliaro:

But I only have one published and I think if you don't hire someone

Mike Agugliaro:

who's a pro at publishing and knows the game, it's a tough task to do.

Mike Agugliaro:

So I tell anybody, if you want a publish book, you go to a pro, hire

Mike Agugliaro:

a pro, pay the money investment.

Mike Agugliaro:

Because here's where I think people underestimate.

Mike Agugliaro:

Cause I have a lot of friends and stuff and people in the industry

Mike Agugliaro:

like you that have specialty things, I said, "You're not investing in a

Mike Agugliaro:

book, you're investing in a legacy."

Mike Agugliaro:

That's what you're doing.

Mike Agugliaro:

Cause these books, I told my kids like, Yeah, you'll get wealth, but

Mike Agugliaro:

I don't want you to have wealth.

Mike Agugliaro:

I want you to have knowledge, cause knowledge will keep reproducing wealth.

Mike Agugliaro:

If I give you wealth with no knowledge, you're gonna mess it

Mike Agugliaro:

up for every generation after.

Mike Agugliaro:

You're just gonna burn and party with everything.

Natasha Miller:

Absolutely.

Natasha Miller:

So even though you are operating at your optimal speed, let's

Natasha Miller:

just say that you are, It seems like you are, but we're human.

Natasha Miller:

So there's probably things that you need to work on.

Natasha Miller:

What is one of those challenges that you're facing today within your business?

Mike Agugliaro:

A challenge in the business?

Mike Agugliaro:

Well, in FuDog Group, right?

Mike Agugliaro:

We're a year and a half old.

Mike Agugliaro:

So we're in that scrappy side of things, of putting systems and process.

Mike Agugliaro:

I would say we just talked about the next challenge.

Mike Agugliaro:

We have a challenge that we just recognize today.

Mike Agugliaro:

We have some fragmented people doing things, which means we have one part-time

Mike Agugliaro:

person doing a little like ARAP stuff and one person doing some designing stuff.

Mike Agugliaro:

And so the challenge for us is we'll be posting the next couple days.

Mike Agugliaro:

We'll look for someone who can consolidate all these tasks into

Mike Agugliaro:

one person so it fits better.

Mike Agugliaro:

So that's what we're working on.

Mike Agugliaro:

And the other challenge for.

Mike Agugliaro:

This is not a new one.

Mike Agugliaro:

This has been the challenges, and I won't curse here.

Mike Agugliaro:

I always try to control myself, but my Italian self wants to come

Mike Agugliaro:

out, but I'll control it here.

Mike Agugliaro:

Now they make me, when I go speak at things, "I'm like, Can I curse?"

Mike Agugliaro:

They're like, "No, there's no curse."

Mike Agugliaro:

And I'm like, "That's an F in."

Mike Agugliaro:

And then I don't curse.

Mike Agugliaro:

So I would say the challenges.

Mike Agugliaro:

Getting people to understand the importance of improving themselves.

Mike Agugliaro:

They seem to love to grow business and they seem to be okay being

Mike Agugliaro:

messed up while they do it.

Mike Agugliaro:

And I've watched the consequence of this over time.

Mike Agugliaro:

I've watched people build great businesses.

Mike Agugliaro:

One of my clients was with me for eight years from the very

Mike Agugliaro:

beginning of the coaching.

Mike Agugliaro:

Built an amazing business.

Mike Agugliaro:

He grew it from a million something to like 78 million, 52 years old.

Mike Agugliaro:

He died because he wasn't focused on his health, and I kept going at

Mike Agugliaro:

him like, "You gotta focus on it."

Mike Agugliaro:

Then he died of it.

Mike Agugliaro:

I'm still heartbroken over it, because when you have clients for

Mike Agugliaro:

so long, and when people are in my world, they're in my world forever

Mike Agugliaro:

when they die, because you're sitting here going, "Oh, you gotta do this."

Mike Agugliaro:

So that's a challenge is to get the world to know the number one investment

Mike Agugliaro:

you have to do is invest in yourself and it will make everything else you're

Mike Agugliaro:

investing in life move so much faster.

Mike Agugliaro:

For more information, go to the show notes where are listening to this podcast.

Mike Agugliaro:

Wanna know more about me, go to my website OfficialNatashaMiller.com.

Mike Agugliaro:

Thank you so much for listening.

Mike Agugliaro:

I hope you loved the show.

Mike Agugliaro:

If you did, please subscribe.

Mike Agugliaro:

Also, if you haven't done so yet, please leave a review where you're

Mike Agugliaro:

listening to this podcast now.

Mike Agugliaro:

I'm Natasha Miller and you've been listening to FASCINATING ENTREPRENEURS.

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